SEO & GEO 2026 — Rank Google + AI Search

SKILL.md

---
name: gingiris-seo-geo
description: |
  You're publishing content but Google doesn't rank you. Or worse — AI search engines cite your competitors, not you. This is the dual-engine playbook: rank on Google AND get cited by ChatGPT/Perplexity/Claude simultaneously.

  What's inside:
  • E-E-A-T writing voice system (sound authoritative to both Google and AI)
  • Keyword funnel strategy (TOFU/MOFU/BOFU → landing page mapping)
  • JSON-LD schema templates (FAQPage, HowTo, Article, Product)
  • Comparison/alternatives page SOP (highest-converting SEO content type)
  • GEO content patterns for AI citation + AI crawler configuration
  • IndexNow setup for instant indexing

  Built from: gingiris.tools 0 → indexed in 90 days. AFFiNE SEO-driven discovery to 60K stars. 150+ AI startup consultations.

  Triggers: "SEO" | "SEO audit" | "site audit" | "technical SEO" | "content SEO" | "SaaS SEO" | "programmatic SEO" | "SEO daily report" | "page-1 keywords" | "首页关键词" | "GEO" | "Generative Engine Optimization" | "answer engine optimization" | "AEO" | "AI search optimization" | "ChatGPT SEO" | "Perplexity SEO" | "Claude SEO" | "Google AI Overview" | "AIO" | "AI citations" | "AI 引用" | "AI referral traffic" | "AI 引流量" | "track ChatGPT traffic" | "GA4 AI sources" | "GSC" | "Google Search Console" | "GA4 organic" | "rank tracking" | "排名追踪" | "keyword rank" | "schema markup" | "Schema.org" | "JSON-LD" | "FAQPage schema" | "HowTo schema" | "structured data" | "rich results" | "featured snippet" | "IndexNow" | "E-E-A-T" | "keyword strategy" | "keyword funnel" | "keyword research" | "TOFU MOFU BOFU" | "comparison page" | "alternatives page" | "competitor comparison" | "internal links" | "internal linking" | "内链" | "orphan pages" | "link equity" | "backlinks" | "backlink audit" | "link building" | "外链" | "robots.txt" | "AI crawler" | "GPTBot" | "ClaudeBot" | "PerplexityBot" | "CTR optimization" | "title rewrite" | "hreflang" | "i18n SEO" | "CTA conversion" | "Convert Block" | "搜索优化" | "AI 搜索" | "内容 SEO" | "GEO 优化" | "生成式引擎优化" | "SEO 审计" | "网站审计"
---


## 📦 Install

```bash
clawhub install gingiris-seo-geo
```

**What you get after installing:**
- E-E-A-T content framework
- JSON-LD schema templates
- Keyword funnel strategy

---
# SEO & GEO 双引擎增长手册

> Language / 语言: [中文](#中文版) | [English](#english)

---

## 中文版

> 作者：Iris (生姜iris) | 版本：v1.0 (2026年4月)

### 核心理念

SEO 和 GEO 不是两件事，是一件事的两面。结构化数据同时服务传统搜索和 AI 搜索。

**传统 SEO 解决「被搜到」，GEO 解决「被 AI 引用」。**

2026 年的搜索流量已经分裂为两个入口：Google/Bing 的传统排名，和 ChatGPT/Perplexity/Claude 的 AI 回答。你的内容必须同时在两个战场上赢。

### SEO + GEO 双引擎对比

| 维度 | SEO（传统搜索） | GEO（AI 搜索） |
|------|----------------|----------------|
| 目标 | Google/Bing 排名 | AI 回答中被引用 |
| 核心信号 | 反向链接 + 关键词匹配 | 结构化数据 + E-E-A-T 真实性 |
| 内容格式 | H2/H3 层级 + 长尾词覆盖 | 直接回答 + 对比表格 + FAQ Schema |
| 技术手段 | XML Sitemap + Core Web Vitals | IndexNow + robots.txt 开放 AI 爬虫 |
| 衡量方式 | GA4 自然流量 + Ahrefs 排名 | 手动检查 AI 引用频率 |

### 五个核心原则

1. **从 BOFU 往上做** — 先做高意向关键词（定价、对比），再做教育型内容。转化率最高的词优先。
2. **真实声音是最好的 E-E-A-T** — 不要让 AI 写得像 AI。用创始人声音、真实数字、亲历故事建立可信度。
3. **结构化 = 可引用** — Key Stats 表格、FAQ Schema、对比矩阵让 AI 引擎直接抓取引用。
4. **IndexNow 是 GEO 的基础设施** — 内容更新后秒级推送到 Bing/AI 搜索，不等爬虫。
5. **对比页是 SEO 金矿** — 每个竞品一个独立页面，截获决策期用户。

### 详细指南

| 主题 | 文件 | 说明 |
|:---|:---|:---|
| 关键词漏斗策略 | [references/keyword-strategy.md](references/keyword-strategy.md) | TOFU/MOFU/BOFU 关键词矩阵与优先级 |
| SEO 技术基础 | [references/seo-foundations.md](references/seo-foundations.md) | 核心页面优化、Schema、站点架构 |
| GEO 优化实操 | [references/geo-optimization.md](references/geo-optimization.md) | IndexNow、AI 爬虫（搜索 vs 训练分流）、Schema 类型速查矩阵、AI 引用监测 |
| 内容生产 SOP | [references/content-sop.md](references/content-sop.md) | 从选题到发布的完整流程 |
| E-E-A-T 写作声音 | [references/writing-voice.md](references/writing-voice.md) | 创始人声音系统，提升真实性信号 |
| 竞品对比页 SOP | [references/comparison-pages.md](references/comparison-pages.md) | 页面结构、Schema、关键词嵌入 |
| **测量层 — SEO/GEO 数据系统** 🆕 | [references/measurement-layer.md](references/measurement-layer.md) | 四核心指标、Article Database、GSC API、AI 引流量、归因陷阱 |
| **SEO 审计 SOP** 🆕 | [references/seo-audit.md](references/seo-audit.md) | 四相位审计（Technical→On-Page→Content→Off-Page）+ i18n/hreflang + GEO 就绪度 + P0/P1/P2 输出格式 |

---

## English

> Author: Iris (生姜iris) | Version: v1.0 (April 2026)

### Core Philosophy

SEO and GEO are not two separate things — they're two sides of the same coin. Structured data serves both traditional search and AI search simultaneously.

**Traditional SEO solves "being found." GEO solves "being cited by AI."**

In 2026, search traffic splits into two entry points: Google/Bing rankings, and AI answers from ChatGPT/Perplexity/Claude. Your content must win on both battlefields.

### SEO + GEO Dual-Engine Comparison

| Dimension | SEO (Traditional Search) | GEO (AI Search) |
|-----------|-------------------------|-----------------|
| Goal | Google/Bing rankings | Cited in AI answers |
| Core Signal | Backlinks + keyword match | Structured data + E-E-A-T authenticity |
| Content Format | H2/H3 hierarchy + long-tail coverage | Direct answers + comparison tables + FAQ Schema |
| Technical | XML Sitemap + Core Web Vitals | IndexNow + robots.txt allowing AI crawlers |
| Measurement | GA4 organic traffic + Ahrefs rankings | Manual check of AI citation frequency |

### Five Core Principles

1. **Start from BOFU, work upward** — High-intent keywords first (pricing, comparisons), then educational content. Highest-converting terms get priority.
2. **Authentic voice is the best E-E-A-T** — Don't let AI write like AI. Use founder voice, real numbers, first-hand stories to build credibility.
3. **Structured = Citable** — Key Stats tables, FAQ Schema, comparison matrices let AI engines directly extract and cite.
4. **IndexNow is GEO infrastructure** — Push content updates to Bing/AI search in seconds, don't wait for crawlers.
5. **Comparison pages are SEO gold mines** — One dedicated page per competitor, capturing decision-stage users.

### Detailed Guides

| Topic | File | Description |
|:---|:---|:---|
| Keyword Funnel Strategy | [references/en/keyword-strategy.md](references/en/keyword-strategy.md) | TOFU/MOFU/BOFU keyword matrix & prioritization |
| SEO Technical Foundations | [references/en/seo-foundations.md](references/en/seo-foundations.md) | Core page optimization, Schema, site architecture |
| GEO Optimization | [references/en/geo-optimization.md](references/en/geo-optimization.md) | IndexNow, AI crawlers (search vs training split), Schema type quick-ref matrix, AI citation monitoring |
| Content Production SOP | [references/en/content-sop.md](references/en/content-sop.md) | End-to-end workflow from topic selection to publishing |
| E-E-A-T Writing Voice | [references/en/writing-voice.md](references/en/writing-voice.md) | Founder voice system for authenticity signals |
| Comparison Page SOP | [references/en/comparison-pages.md](references/en/comparison-pages.md) | Page structure, Schema, keyword embedding |
| **Measurement Layer** 🆕 | [references/en/measurement-layer.md](references/en/measurement-layer.md) | Four core metrics, Article DB, GSC API, AI referral traffic, attribution traps |
| **SEO Audit SOP** 🆕 | [references/en/seo-audit.md](references/en/seo-audit.md) | Four-phase audit (Technical → On-Page → Content → Off-Page) + i18n/hreflang + GEO readiness + P0/P1/P2 output |

---

## Key Results (Battle-Tested)

| Metric | Result |
|:---|:---|
| AFFiNE GitHub stars | 60,000+ (among fastest open-source projects to 10k pre-ChatGPT era) |
| GitHub Trending appearances | 28 times (Aug-Dec 2022) |
| Product Hunt #1 launches coached | 30+ |
| AI startups consulted | 150+ |
| Content cadence proven effective | 4 articles/week, KD 30-50 long-tail keywords |
| GSC impressions (one site, one month) | ~32,000 — full SOP at [SEO-GEO-Agent-SOP.md](https://clawhub.ai/gingiris/gingiris-seo-geo-agent) |

---

## 🙏 Acknowledgments / 致谢

The **Measurement Layer** and **SEO Audit** references in this playbook draw on the open-source SEO/GEO skills published by **[kostja94 (Kostja Zhang)](https://clawhub.ai/user/kostja94)** on ClawHub — specifically `seo-monitoring`, `traffic-analysis`, `ai-traffic-tracking`, `seo-audit-strategies`, `internal-links`, `robots-txt`, and `schema-markup`, all released under MIT-0. The four-core-metrics framework, the GA4 AI-source regex pattern, and the four-phase audit ordering are adapted from those skills, with battle-tested additions from Iris's own AFFiNE / Gingiris / 150+ consultation deployments.

> Borrowing across the OSS skill ecosystem is exactly why MIT-0 exists. If you find this playbook useful, please also check out [kostja94's full SEO/GEO skill suite on ClawHub](https://clawhub.ai/user/kostja94) — measurement, technical audit, and GA4 analytics depth that complement this playbook's strategy + voice + agent-operational layers.

---

## Where to Find Us / 找到我们

- **🎯 ClawHub (skills & playbooks)**: [clawhub.ai/user/gingiris](https://clawhub.ai/user/gingiris) — 30+ skills covering launch, OSS, B2B SaaS, ASO, GTM, KOL outreach, user interview, SEO/GEO Agent SOP
- **📚 HuggingFace (datasets)**: [huggingface.co/Gingiris](https://huggingface.co/Gingiris) — 15 growth/marketing datasets including `gingiris-skills`, `growth-tools`, `gingiris-seo-geo-agent`
- **🌐 Live blog & tool directory**: [gingiris.tools](https://gingiris.tools)
- **✍️ Dev.to syndicate**: [dev.to/iris1031](https://dev.to/iris1031)

---

## 🔗 About the Author

**Iris Wei** — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

- 🐦 Twitter: [@WeiYipei](https://twitter.com/WeiYipei) — Daily growth tactics
- 💬 Consulting: [@Iris_carrot on Telegram](https://t.me/Iris_carrot)
- 🛒 Premium Bundle (all 5 playbooks + templates): [Get on Gumroad ($249)](https://gingiris.gumroad.com/l/gingiris-complete-global-launch-bundle)
- 📚 40+ Free Playbooks: [gingiris.tools/skills](https://gingiris.tools/skills/)