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Optimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search experiences. Generative Engine Optimization (GEO)…
AI Search / GEO Optimization (May 2026) Primary Source: Google's AI Optimization Guide Google's official position, published under Search Central docs: "Optimizing for generative AI search is still SEO from Google's perspective. AEO and GEO are rebranded labels for the same work." Read references/google-ai-optimization-guide.md for the full synthesis, myth-busting list (llms.txt, chunking, AI-rephrasing, mention-farming — all rejected by Google as ineffective), and the Who/How/Why test for content quality. Audits should frame GEO findings as SEO fundamentals applied to AI-search surfaces, not as a separate optimization discipline. When community recommendations contradict Google's primary source, defer to Google and note the contradiction in the report.
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