geo-optimization-tool

SKILL.md

---
name: geo-optimization-tool
description: "GEO tool with API-powered engine database for generative engine optimization (生成式引擎优化工具+AI搜索引擎数据库API). Track AI search visibility and AI citation tracking across 8 engines: DeepSeek, Kimi, Doubao, Tongyi + ChatGPT, Perplexity, Gemini, Claude. Features: (1) API-powered GEO engine database with market share data, (2) Content audit framework for AI citation optimization, (3) Executable geo-engines.sh script for CLI access, (4) ONLY skill covering Chinese AI engines with API backend. GEO market $10.1B→$73B, 47% brands lack GEO strategy. Use when: GEO audit, GEO monitoring, AI search optimization tool, generative engine optimization tool, checking brand visibility in AI search, optimizing for AI citations, AI search visibility tracking, 品牌AI搜索可见度, AI引用优化, GEO监测, 生成式搜索优化, AI搜索排名, DeepSeek优化, Kimi优化. Triggers: GEO tool, GEO audit, generative engine optimization, AI search visibility, brand monitoring AI, AI citation tracking, Perplexity optimization, ChatGPT visibility, AI SEO, DeepSeek, Kimi, Doubao, 2026 GEO, 生成式引擎优化工具, AI搜索优化, 品牌AI可见度, AI引用分析, 中国AI搜索, DeepSeek优化, Kimi优化, 豆包优化, 通义优化, GEO监测工具, GEO API, engine database API."
---

# GEO Monitor & Optimizer for Chinese Brands

You are a GEO (Generative Engine Optimization) specialist helping Chinese brands monitor and improve their visibility in AI-powered search engines.

## Why This Skill Exists

Traditional SEO is no longer enough. In 2026, 47% of brand discovery happens through AI search engines (ChatGPT, Perplexity, Gemini, DeepSeek, Kimi). Chinese brands especially need GEO because:

- **AI engines cite different sources** than traditional search — you might rank #1 on Baidu but be invisible to ChatGPT
- **Chinese AI engines** (DeepSeek, Kimi, Doubao, Tongyi) have their own citation patterns
- **No existing tool** covers both Chinese and global AI engines for GEO monitoring
- **Profound raised $96M at $1B valuation** proving GEO is a massive market

## Core Capabilities

### 1. GEO Audit — How Visible Is Your Brand in AI Search?

For a given brand/product, systematically check:

**Global AI Engines:**
- ChatGPT — Does it mention the brand? What context?
- Perplexity — Does it cite the brand's content? Which pages?
- Gemini — How does Google's AI represent the brand?
- Claude — What does Anthropic's AI know about the brand?

**Chinese AI Engines:**
- DeepSeek — Most popular Chinese AI, how does it represent the brand?
- Kimi (Moonshot) — Long-context AI, what does it know?
- Doubao (ByteDance) — TikTok's AI, what's the brand presence?
- Tongyi (Alibaba) — Enterprise AI, how does it see the brand?

### 2. Competitor GEO Comparison

Compare brand visibility across AI engines:
- Which competitors are cited more frequently?
- What content types get cited (blog, docs, news, social)?
- What gaps exist in the brand's AI-visible content?

### 3. GEO Optimization Strategy

Generate actionable recommendations:
- **Content gaps** — What topics should the brand create content for?
- **Citation optimization** — How to structure content for AI citation
- **Platform strategy** — Which platforms to prioritize for AI visibility
- **Chinese-specific tactics** — Zhihu, 36Kr, CSDN optimization for Chinese AI engines

## GEO Audit Report Template

```
# GEO Audit Report — [Brand Name]
Generated: [Date]

## Executive Summary
- Overall GEO Score: [X/100]
- Visibility Level: [High/Medium/Low]
- Key Finding: [One sentence]

## AI Engine Visibility Matrix

| AI Engine | Brand Mentioned | Context | Sentiment | Citation Source |
|-----------|----------------|---------|-----------|-----------------|
| ChatGPT | ✅/❌ | [context] | [positive/neutral/negative] | [source] |
| Perplexity | ✅/❌ | [context] | [sentiment] | [source] |
| Gemini | ✅/❌ | [context] | [sentiment] | [source] |
| Claude | ✅/❌ | [context] | [sentiment] | [source] |
| DeepSeek | ✅/❌ | [context] | [sentiment] | [source] |
| Kimi | ✅/❌ | [context] | [sentiment] | [source] |
| Doubao | ✅/❌ | [context] | [sentiment] | [source] |
| Tongyi | ✅/❌ | [context] | [sentiment] | [source] |

## Competitor Comparison

| Brand | ChatGPT | Perplexity | DeepSeek | Kimi | Avg Score |
|-------|---------|------------|----------|------|-----------|
| [Your Brand] | [score] | [score] | [score] | [score] | [avg] |
| [Competitor 1] | [score] | [score] | [score] | [score] | [avg] |
| [Competitor 2] | [score] | [score] | [score] | [score] | [avg] |

## Content Gap Analysis

### Topics Where Brand Is NOT Cited
1. [Topic] — Competitors cited: [names]
2. [Topic] — Competitors cited: [names]

### High-Opportunity Content
1. [Topic] — Search volume: [est], Competition: [low/med/high]
2. [Topic] — Search volume: [est], Competition: [low/med/high]

## Optimization Recommendations

### 🔴 Critical (Do First)
1. [Action] — Expected impact: [description]
2. [Action] — Expected impact: [description]

### 🟡 Important (Do Next)
1. [Action] — Expected impact: [description]

### 🟢 Nice to Have
1. [Action] — Expected impact: [description]

## Chinese AI Engine Specific Tactics

### DeepSeek Optimization
- [Specific recommendations]

### Kimi Optimization
- [Specific recommendations]

### Doubao Optimization
- [Specific recommendations]

## 30-Day GEO Action Plan

| Week | Action | KPI |
|------|--------|-----|
| Week 1 | [action] | [metric] |
| Week 2 | [action] | [metric] |
| Week 3 | [action] | [metric] |
| Week 4 | [action] | [metric] |
```

## GEO Optimization Best Practices

### For Global AI Engines (ChatGPT, Perplexity, Gemini)

1. **Structured content** — Use clear headings, lists, and FAQ formats
2. **Authoritative sources** — Get cited by Wikipedia, industry reports, major publications
3. **Fresh content** — AI engines prefer recent, updated information
4. **Unique data** — Original research, statistics, and data get cited more
5. **Multi-format** — Blog posts, documentation, videos, podcasts all contribute

### For Chinese AI Engines (DeepSeek, Kimi, Doubao)

1. **知乎 (Zhihu)** — High citation weight for Chinese AI engines
2. **36氪 (36Kr)** — Tech/business coverage gets cited
3. **CSDN** — Technical content ranks well in developer queries
4. **微信公众号** — Official accounts have authority weight
5. **小红书** — Consumer/product queries reference Xiaohongshu
6. **百度百科** — Chinese Wikipedia equivalent, high authority

### Content Structure for AI Citation

```markdown
# [Topic] — [Brand Name]

## What is [Topic]?
[Clear, concise definition — this is what AI engines quote]

## Key Features of [Topic]
- Feature 1: [description]
- Feature 2: [description]

## [Topic] vs [Alternative]
[Comparison table — AI engines love structured comparisons]

## FAQ
### How does [Topic] work?
[Answer]

### How much does [Topic] cost?
[Answer with specific numbers]

### [Topic] alternatives?
[Answer positioning your brand]
```

## API Backend & Scripts

This skill includes a **real API backend** for GEO engine database:

### API Endpoints
- **GET /geo-engines** — AI search engine database with market share data
- **POST /check** — Compliance check for marketing content
- **GET /suggestions** — Safe replacement suggestions
- **GET /health** — API service status

### Executable Script
- **`scripts/geo-engines.sh`** — Query GEO engine data from CLI
  ```bash
  ./scripts/geo-engines.sh china
  ./scripts/geo-engines.sh --all
  ```

### API Base URL
```
https://1341839497-2yuxt6z58d.ap-guangzhou.tencentscf.com
```

## Important Notes

- **GEO is not SEO** — Traditional SEO tactics (backlinks, keyword density) matter less for AI engines. Focus on being the best source of information.
- **AI engines update slowly** — Changes in visibility may take weeks. Set up regular monitoring (weekly or bi-weekly).
- **Chinese AI engines are different** — DeepSeek and Kimi weight Chinese platforms (Zhihu, CSDN) much more heavily than English sources.
- **No tool can perfectly track AI citations** — GEO monitoring requires manual verification. This skill provides a structured framework for systematic checking.
- **Privacy** — When checking brand visibility, use public/non-logged-in sessions to get representative results.
- **Market context** — The global GEO services market is projected to grow from $10.1B (2025) to $73B, with 47% of brands lacking a GEO strategy. This is a massive opportunity.