social-media-content-repurposer

SKILL.md

Social Media Content Repurposer

Transform content across platforms with platform-specific optimization.

When to Use This Skill

Activate when the user:

Asks to "turn this into a Twitter thread"

Wants to adapt content for different platforms

Needs to create multiple social posts from one source

Says "repurpose this blog post"

Wants platform-specific content variations

Mentions LinkedIn, Twitter/X, Instagram, Facebook, TikTok

Needs hashtag suggestions

Instructions

Analyze Source Content

Identify main message and key points

Extract 3-5 core takeaways

Note tone and style

Identify target audience

Find quotable moments

Extract statistics or data points

Optimize for Twitter/X

Break into thread (1 hook tweet + 5-10 follow-ups)

Keep tweets under 280 characters

Use thread numbers (1/10, 2/10, etc.)

Create strong hook for first tweet

Add strategic line breaks for readability

Include relevant hashtags (2-3 max)

End with call-to-action

Consider adding engagement prompts

Optimize for LinkedIn

Professional tone

1300-1700 characters (ideal)

Start with hook question or bold statement

Use line breaks and emojis strategically

Include industry-relevant hashtags (3-5)

Add storytelling elements

End with discussion prompt

Format for mobile viewing

Optimize for Instagram

Concise caption (125-150 words ideal)

First line must hook (before "...more")

Use line breaks and emojis

Include 10-20 relevant hashtags

Add call-to-action

Suggest visual concepts (for carousel/image)

Consider Instagram Stories format

Optimize for Facebook

Conversational tone

Optimal length: 40-80 characters (or 200+ for depth)

Ask questions to drive engagement

Use native features (polls, etc.)

Minimal hashtags (1-2)

Encourage comments

Optimize for TikTok (if applicable)

Hook in first 3 seconds

Short, punchy script (30-60 seconds)

Include trending audio suggestions

Add on-screen text concepts

Hashtag strategy (3-5 relevant tags)

Output Format

# Content Repurposing: [Original Title]

## Source Summary
**Original Format**: [Blog post/Article/Video]
**Key Message**: [One sentence]
**Target Audience**: [Description]

---

## Twitter/X Thread (10 tweets)

**Tweet 1/10** (Hook)
[Attention-grabbing opening tweet]

**Tweet 2/10**
[First key point]

**Tweet 3/10**
[Second key point]

[Continue through full thread...]

**Tweet 10/10**
[Summary and CTA]

---

## LinkedIn Post

[Hook paragraph with strong opening]

[Main content with strategic line breaks]

Key takeaways:
• [Point 1]
• [Point 2]
• [Point 3]

[Closing thought or question]

**Hashtags**: #Industry #Topic #Relevant

---

## Instagram Caption

[Strong hook line]

[Concise main message - 3-4 short paragraphs with emojis]

[Call to action]

.
.
.
#hashtag1 #hashtag2 #hashtag3 #hashtag4 #hashtag5
[continue to 15-20 relevant hashtags]

**Visual Suggestion**: [Description of ideal image/carousel]

---

## Facebook Post

[Conversational opening]

[Brief, engaging content]

[Question to drive comments]

#Hashtag

---

## TikTok Script (if applicable)

**Hook (0-3 sec)**: [Attention grabber]
**Main Content (3-45 sec)**: [Key points delivered quickly]
**CTA (45-60 sec)**: [Call to action]

**On-Screen Text Ideas**:
- [Text 1]
- [Text 2]

**Audio Suggestion**: [Trending sound or style]

**Hashtags**: #FYP #topic #niche

---

## Analytics Recommendations
- Best posting times: [Platform-specific suggestions]
- Engagement tactics: [Specific strategies per platform]
- A/B testing ideas: [Variations to test]

Examples

User: "Turn this blog post into social media content"
Response: Extract key points → Create Twitter thread with hook → Write LinkedIn post with professional tone → Generate Instagram caption with hashtags → Provide Facebook version → Include posting strategy

User: "I need to repurpose this podcast episode for social"
Response: Summarize key moments → Create quotable tweets → Write LinkedIn article-style post → Generate audiogram caption for Instagram → Suggest TikTok clips → Provide hashtag research

User: "Convert this case study into a Twitter thread"
Response: Identify success story arc → Create compelling thread hook → Break down into 8-10 tweet structure → Add data points strategically → End with CTA → Suggest accompanying visuals

Best Practices

Maintain core message across platforms (don't distort)

Adapt tone for each platform's culture

Use platform-specific features (threads, line breaks, etc.)

Include strong hooks for every version

Optimize for mobile viewing

Add strategic emojis (but don't overdo it)

Research current hashtag performance

Include clear calls-to-action

Consider character limits and optimal lengths

Make first sentence count (especially Instagram)

Use data and statistics to add credibility

Add line breaks for scannability

End with engagement prompts

Suggest visual content concepts

Provide posting time recommendations

Note A/B testing opportunities