social-graphics

SKILL.md

Social Graphics Skill

Overview

Social Graphics creates platform-specific visual content optimized for engagement. This skill teaches you to generate graphics that perform well on each platform.

Keywords: social media graphics, social posts, platform-optimized, Instagram graphics, LinkedIn posts, Twitter graphics, TikTok graphics, social content

Core Methodology

Social graphics have three layers:

Platform Optimization — Size, format, and best practices

Visual Design — Eye-catching composition and colors

Message Integration — Text, CTA, and messaging

Platform Specifications

Platform 1: Instagram
Dimensions:

Feed Post: 1080x1080 (square)

Story: 1080x1920 (vertical)

Reel: 1080x1920 (vertical)

Carousel: 1080x1350 (portrait)

Best Practices:

Vibrant colors, high contrast

Text overlay (top or bottom)

Call-to-action visible

Trending aesthetic

2-3 second hook

Prompt Template:

Instagram [post type] graphic, [subject], [color palette], 
[composition], eye-catching, high contrast, professional design, 
[mood], 1080x1080, trending on instagram, modern aesthetic

Platform 2: LinkedIn

Dimensions:

Feed Post: 1200x627 (landscape)

Document: 1200x1500 (portrait)

Video: 1200x675 (landscape)

Best Practices:

Professional aesthetic

Clear, readable text

Business-focused imagery

Credible, authoritative

Value-focused messaging

Prompt Template:

LinkedIn professional graphic, [subject], [color palette], 
professional design, business aesthetic, [mood], 1200x627, 
corporate quality, trending on linkedin, authoritative

Platform 3: Twitter/X

Dimensions:

Tweet Image: 1024x512 (landscape)

Recommended: 1200x675 (landscape)

Best Practices:

Bold, simple design

High contrast

Readable text

Quick visual impact

Trending style

Prompt Template:

Twitter graphic, [subject], bold design, high contrast, 
[color palette], simple composition, eye-catching, 1024x512, 
trending on twitter, modern aesthetic

Platform 4: TikTok

Dimensions:

Video: 1080x1920 (vertical)

Thumbnail: 1280x720 (landscape)

Best Practices:

Vertical format

Trending sounds/music

Quick cuts

Bold text overlays

Energetic, fun

Authentic feel

Prompt Template:

TikTok graphic, [subject], vertical format, 1080x1920, 
trendy aesthetic, bold colors, eye-catching, energetic mood, 
modern design, trending on tiktok, authentic style

Platform 5: Pinterest

Dimensions:

Standard Pin: 1000x1500 (portrait)

Idea Pin: 1000x1200 (portrait)

Best Practices:

Vertical orientation

Inspiring imagery

Clear, readable text

Trending colors

High-quality photography

Prompt Template:

Pinterest pin graphic, [subject], vertical format, 1000x1500, 
inspiring aesthetic, [color palette], professional design, 
trending on pinterest, high-quality, eye-catching

Design Elements

Element 1: Color Palette

From Your Creative Strategist Guide:
- Use primary colors for main elements
- Secondary colors for accents
- Ensure high contrast for readability
- Consider platform color trends

Element 2: Typography

- Bold, readable fonts
- Clear hierarchy (headline, subheading, body)
- High contrast with background
- Limited fonts (2-3 maximum)
- Professional or trendy based on brand

Element 3: Composition

- Rule of thirds for balanced design
- Clear focal point
- Negative space for breathing room
- Visual hierarchy
- Eye-catching arrangement

Element 4: Visual Elements

- Icons or graphics
- Product images
- Lifestyle photography
- Geometric shapes
- Textures or patterns

Complete Social Graphics Prompts

Instagram Feed Post

Instagram feed post graphic, [topic/product], vibrant [color palette], 
eye-catching composition, modern design, rule of thirds, high contrast, 
professional quality, 1080x1080, trending on instagram, social media aesthetic

LinkedIn Professional Post

LinkedIn professional graphic, [topic], corporate [color palette], 
professional design, authoritative aesthetic, business-focused, 
clean composition, 1200x627, trending on linkedin, high-quality

Twitter Promotional Post

Twitter promotional graphic, [topic], bold design, high contrast, 
[color palette], simple composition, eye-catching, 1024x512, 
trending on twitter, modern aesthetic, professional quality

TikTok Trending Post

TikTok trending graphic, [topic], vertical format, 1080x1920, 
trendy aesthetic, bold colors, energetic mood, eye-catching, 
modern design, authentic style, high engagement potential

Pinterest Inspiration Pin

Pinterest inspiration pin, [topic], vertical format, 1000x1500, 
inspiring aesthetic, [color palette], professional design, 
high-quality imagery, trending on pinterest, eye-catching, 
aspirational mood

Text Overlay Best Practices

Headline Text

- Large, bold, readable
- 5-10 words maximum
- Clear value proposition
- High contrast with background
- Professional or trendy font

Body Text

- Secondary information
- 1-2 lines maximum
- Readable size
- Supports headline
- Clear call-to-action

Call-to-Action

- "Learn More"
- "Shop Now"
- "Discover"
- "Join Us"
- "Click Link in Bio"
- Clear, action-oriented

How to Use This Skill

Choose Your Platform — Which platform are you posting to?

Select Your Dimensions — Use platform specifications

Define Your Message — What's the main message?

Choose Your Design Style — Professional, trendy, minimalist?

Build Your Prompt — Combine all elements

Generate Image — Use Image Generation skill

Add Text — Add headline, body, CTA in design tool

Test — Review before posting

Integration with Other Skills

Social Graphics works with:

Creative Strategist — Your style guide informs design

Image Generation — Uses FAL.ai to create graphics

Product Photography — Product images become social assets

Brand Asset — Graphics use brand elements

Platform-Specific Tips

Instagram: Use trending colors, high engagement visuals, clear CTA

LinkedIn: Professional aesthetic, value-focused, authoritative tone

Twitter: Bold, simple, high contrast, trending style

TikTok: Vertical, trendy, energetic, authentic feel

Pinterest: Inspiring, vertical, high-quality, aspirational

Pro Tips

Consistency: Use same color palette and style across platforms

Trending: Reference trending aesthetics for each platform

Testing: Test different designs and measure engagement

Timing: Post at optimal times for each platform

Hashtags: Research relevant hashtags for each platform

Engagement: Include clear CTA to drive engagement

Branding: Maintain brand identity across all platforms

Common Pitfalls

Wrong Dimensions — Use platform-specific sizes

Poor Contrast — Ensure text is readable

Cluttered Design — Keep design clean and focused

Weak CTA — Make action clear and compelling

Inconsistent Branding — Use your Creative Strategist guide

Ignoring Trends — Stay current with platform trends

Low Quality — Use high-resolution images and professional design

Troubleshooting

Text Not Readable

Increase text size

Add text shadow or background

Increase contrast with background

Use bolder font

Design Looks Cluttered

Remove unnecessary elements

Add more negative space

Simplify color palette

Focus on one main message

Not Getting Engagement

Review trending designs on platform

Increase contrast and vibrancy

Make CTA more compelling

Test different compositions

Inconsistent Across Platforms

Reference your Creative Strategist guide

Use consistent color palette

Maintain brand elements

Adapt design to platform specs

Next Steps

Once you're creating social graphics, move to Skill 06: Brand Asset to create comprehensive brand elements.