slogan-generator

SKILL.md

Marketing Slogan Generator

Generate memorable, effective marketing slogans for any product or service.

Information Gathering

Ask the user for:

Product/Service name - What are we creating a slogan for?

What it does - Core benefit or function (one sentence)

Target audience - Who is this for?

Brand personality - (e.g., professional, playful, bold, trustworthy)

Key differentiator - What makes it different from competitors?

Any words/themes to include or avoid?

Slogan Categories

Generate 2-3 slogans in each category (10-15 total):
1. Benefit-Focused

Highlight what the customer gets:

"Save time, not money" (benefit: efficiency)

"Sleep better tonight" (benefit: peace of mind)

2. Emotional Appeal

Connect on a feeling:

"Because you're worth it" (L'Oréal)

"Think different" (Apple)

3. Clever Wordplay

Memorable through language:

"Every kiss begins with Kay" (Kay Jewelers)

"The quicker picker upper" (Bounty)

4. Aspirational

Paint a vision of success:

"Just do it" (Nike)

"Impossible is nothing" (Adidas)

5. Problem-Solution

Address the pain point directly:

"Got milk?" (California Milk Board)

"Melts in your mouth, not in your hands" (M&M's)

6. Brand Promise

Make a commitment:

"When it absolutely, positively has to be there overnight" (FedEx)

"15 minutes could save you 15%" (GEICO)

Evaluation Criteria

Score each slogan 1-5 on:

Criterion
What It Measures

Memorable
Easy to recall after one hearing

Clear
Meaning is immediately understood

Differentiating
Couldn't be used by a competitor

On-brand
Matches the brand personality

Versatile
Works across different media/contexts

Timeless
Won't feel dated in 5 years

Output Format

## Slogan Options for [Product/Service]

### Benefit-Focused
1. "[Slogan]" - [Brief rationale]
2. "[Slogan]" - [Brief rationale]

### Emotional Appeal
3. "[Slogan]" - [Brief rationale]
4. "[Slogan]" - [Brief rationale]

### Clever Wordplay
5. "[Slogan]" - [Brief rationale]
6. "[Slogan]" - [Brief rationale]

### Aspirational
7. "[Slogan]" - [Brief rationale]
8. "[Slogan]" - [Brief rationale]

### Problem-Solution
9. "[Slogan]" - [Brief rationale]
10. "[Slogan]" - [Brief rationale]

### Brand Promise
11. "[Slogan]" - [Brief rationale]
12. "[Slogan]" - [Brief rationale]

---

## Evaluation Matrix

| # | Slogan | Memorable | Clear | Different | On-brand | Versatile | Timeless | **Total** |
|---|--------|-----------|-------|-----------|----------|-----------|----------|-----------|
| 1 | "..." | 4 | 5 | 3 | 4 | 5 | 4 | **25** |
| 2 | "..." | 5 | 4 | 4 | 5 | 4 | 3 | **25** |
...

---

## Top 3 Recommendations

### 1st Choice: "[Slogan]"
**Score: X/30**
Why it works: [2-3 sentences on why this is the best fit]

### 2nd Choice: "[Slogan]"
**Score: X/30**
Why it works: [2-3 sentences]

### 3rd Choice: "[Slogan]"
**Score: X/30**
Why it works: [2-3 sentences]

---

## Usage Suggestions

For the winning slogan, suggest:
- Where to use it (website header, ads, packaging, email signatures)
- How to pair it with the logo
- Variations for different contexts if needed

Slogan Best Practices

Length

Ideal: 3-6 words

Maximum: 8 words

Shorter = more memorable

Sound

Alliteration helps ("Best Buy")

Rhythm matters ("Finger lickin' good")

Rhyme when natural, not forced

Clarity

Avoid jargon

Skip the cleverness if it obscures meaning

Test: Can someone understand it without context?

Uniqueness

Search existing slogans to avoid overlap

Ensure it couldn't describe a competitor

Check for unintended meanings

What This Skill Does NOT Do

Generate logos or visual assets

Create full brand identity systems

Write marketing plans

Trademark searches (recommend user verify availability)

When to Use This vs. Other Skills

Use slogan-generator when...
Use other skills when...

Need a tagline/slogan
Need full brand positioning (value-prop-sharpener)

Launching a new product
Need attention-grabbing hooks (hook-writer)

Rebranding
Need landing page copy (landing-page-builder)

Campaign theme
Need full marketing strategy (marketing-strategy)

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