positioning-ideas

SKILL.md

Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

When to Use

Developing product positioning strategy

Differentiating from competitors

Crafting brand positioning statements

Identifying market positioning gaps

Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:
Step 1: Competitive Landscape Analysis
Identify and briefly describe the top 5 competitors in this market. For each, note:

Their primary positioning angle

Their target audience focus

Key differentiators they emphasize

Potential positioning gaps they leave open

Step 2: Positioning Brainstorm
Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:

Be clearly differentiated from competitor positioning

Resonate with the target audience's values and needs

Emphasize specific capabilities that competitors downplay or ignore

Open an unclaimed market territory

Step 3: Positioning Statements
For each idea, provide:

Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")

Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation

Supporting Message: Key supporting messages that reinforce this positioning

Competitive Advantage: What specific advantages enable this positioning claim

Tips for Best Results

Provide detailed target audience profiles and their pain points

Share your product's unique capabilities and differentiators

Mention current positioning (if any) and what's working or not working

Include information about competitor positioning and messaging

Describe what market segment or niche you want to own

Share your long-term vision and business strategy

Further Reading

Product Management vs. Product Marketing vs. Product Growth 101

How to Design a Value Proposition Customers Can't Resist?