marketplace-liquidity

SKILL.md

Framework for diagnosing and fixing supply-demand imbalances in two-sided marketplaces.

Guides you through understanding your marketplace type, identifying whether you're supply-constrained or demand-constrained, and defining fill rate as your core liquidity metric

Emphasizes that liquidity is fundamentally about reliability: how often buyers find what they want and sellers find buyers

Highlights the "whac-a-mole" nature of marketplace management, requiring constant rebalancing of supply and demand across geographies and segments

Flags common mistakes like growing both sides equally, ignoring local fragmentation, and expanding before achieving density in a single market

Marketplace Liquidity Management

Help the user build and manage marketplace liquidity using frameworks from 4 product leaders.

How to Help

When the user asks for help with marketplace liquidity:

Understand the marketplace type - Ask about their supply/demand dynamics, how fragmented the market is, and whether needs are uniform or heterogeneous

Diagnose the constraint - Determine if they're supply-constrained, demand-constrained, or facing a matching problem

Define liquidity metrics - Help them establish clear measures of marketplace reliability and fill rates

Design interventions - Guide them on where to focus to improve liquidity (geographic focus, supply acquisition, demand generation, matching quality)

Core Principles

Liquidity is how marketplaces win

Benjamin Lauzier: "Liquidity is how marketplaces win. It's this measure of your ability to match buyers and sellers efficiently." Focus on the core metric of how reliably you can connect supply with demand. This is the foundational metric that determines marketplace success or failure.