growth-loops

SKILL.md

Growth Loops

Overview

Identify and design growth loops (flywheels) that create sustainable traction. This skill evaluates five proven growth loop mechanisms to reduce reliance on paid acquisition and build product-led growth.

When to Use

Designing growth mechanisms for a product

Building sustainable viral or referral traction

Reducing reliance on paid acquisition

Analyzing competitor growth strategies

Optimizing product for product-led growth

The 5 Growth Loop Types

1. Viral Loop

Product content created by users gets shared on external platforms, bringing new users back to the product.

Mechanism: Users create content in-product → Share on social/external platforms → New users discover and signup

Example: Figma designs shared as links, Loom videos shared in emails

Strength: Exponential user acquisition if content is inherently shareable

Challenge: Requires highly shareable output and strong incentive to share