Build a weekly cadence of customer touchpoints using Opportunity Solution Trees, assumption mapping, and interview snapshots. Use when the user mentions…
Continuous Discovery Habits Framework Framework for building a sustainable weekly practice of customer discovery that keeps product teams progressing toward desired outcomes. Discovery is not a phase before development — it is embedded in the ongoing rhythm of product work so every decision is informed by fresh evidence. Core Principle Good product discovery requires a continuous cadence, not a one-time event. Teams that talk to customers every week, map opportunities visually, and test assumptions before building consistently outperform teams that rely on intuition, stakeholder opinions, or quarterly research cycles. The benchmark: at least one customer touchpoint per week, every week, by the product trio (product manager, designer, engineer). Scoring Goal: 10/10. Score a discovery practice by the seven Quick Diagnostic rows below — start at 3, add 1 point per row answered "yes" (max 10). Bands: 9-10 = weekly cadence, a living Opportunity Solution Tree, systematic assumption testing, and every shipped feature traceable to a customer opportunity; 5-6 = some discovery happening but ad hoc, PM-only, or disconnected from delivery; ≤3 = intuition- and stakeholder-driven with no regular customer contact. Report the current score, the failing rows, and the specific fix for each. Framework 1. Opportunity Solution Trees Core concept: An Opportunity Solution Tree (OST) visually connects a desired outcome (top) to customer opportunities (middle) to potential solutions and experiments (bottom), making implicit product thinking explicit and shared. Why it works: Most teams jump from business outcome straight to solutions, skipping the customer need entirely; the OST forces understanding of the opportunity space first, preventing features nobody wants.
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