cold-outreach

SKILL.md

Cold Outreach Mastery

When to Use

Building outbound sequences for new personas or segments

Personalizing cold email / LinkedIn outreach at scale

Diagnosing low open or reply rates in existing sequences

Designing follow-up cadences for SDR/XDR or founder-led sales

Framework

Core Principles – pattern interruption, value before ask, authentic personalization, mobile-first formatting, single CTA.

SPARK Flow – Subject hook → Personalized opening → Agitate problem → Relevant value → Kick-off CTA.

Channel Mix – email templates + LinkedIn touches + call follow-ups working together.

Cadence Design – 3-touch follow-up over 14 days with new insights each step.

Experimentation – test subject/openers/value props/CTAs/send times; watch ≥30% opens, ≥10% replies.