Create personalized sales outreach messages including cold emails, LinkedIn messages, and follow-up sequences. Optimized for response rates.
---
name: sales-outreach
description: Create personalized sales outreach messages including cold emails, LinkedIn messages, and follow-up sequences. Optimized for response rates.
version: 1.0.0
author: OWL
tags: [sales, outreach, cold-email, linkedin, B2B]
---
# Sales Outreach Skill
## Purpose
Create highly personalized, effective sales outreach messages that get responses.
## Key Principles
1. **Personalization** — Reference something specific about the prospect
2. **Value-first** — Lead with value, not your product
3. **Short** — Under 100 words for cold outreach
4. **One CTA** — Single, clear next step
5. **Follow-up** — 80% of sales happen after 5+ follow-ups
## Cold Email Template
```
Subject: [Specific observation about their company]
Hi [Name],
[Personalized opening — reference something specific]
[One sentence about the problem you solve]
[Social proof — brief result for similar company]
[Single CTA — low commitment]
[Signature]
```
## Follow-up Sequence
1. **Day 0**: Initial outreach
2. **Day 2**: Add value (share relevant content)
3. **Day 5**: Different angle (new case study or insight)
4. **Day 8**: Break-up email ("Should I close your file?")
5. **Day 14**: Final follow-up (new development or offer)
## Metrics
- Open rate target: 40%+
- Reply rate target: 5-10%
- Meeting book rate: 1-3%
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