campaign-plan

SKILL.md

Campaign Plan

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Generate a comprehensive marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.

Trigger

User runs /campaign-plan or asks to plan, design, or build a marketing campaign.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

Campaign goal — the primary objective (e.g., drive signups, increase awareness, launch a product, generate leads, re-engage churned users)

Target audience — who the campaign is aimed at (demographics, roles, industries, pain points, buying stage)

Timeline — campaign duration and any fixed dates (launch date, event date, seasonal deadline)