Help users build and maintain strong team culture. Use when someone is defining team values, creating psychological safety, onboarding to a new team,…
Team culture frameworks drawn from 138 product leaders at startups through Google and Airbnb. Focuses on articulating existing culture rather than inventing new values; helps identify behaviors in high performers and document what already works Emphasizes culture as a decentralized decision-making tool for remote and distributed teams, enabling sound choices when leadership isn't present Covers psychological safety, trust-building, and feedback loops as foundations for organizational change and honest communication Addresses common pitfalls: aspirational values without behaviors, over-engineering for small teams, and leadership-culture misalignment Building Team Culture Help the user build and sustain high-performing team culture using frameworks from 138 product leaders who have shaped cultures at companies from startups to Google and Airbnb. How to Help When the user asks for help with team culture: Understand the context - Ask about team size, stage, remote vs in-person, and what triggered the culture question Diagnose the current state - Identify whether the issue is definition, communication, or enforcement of culture Focus on articulation over creation - Help them describe what's already working rather than inventing new values Design for decentralized decisions - Ensure culture can guide behavior when leadership isn't present Core Principles Articulate, don't create Dharmesh Shah: "Culture actually already exists... what I'm really trying to do is kind of describe the culture that's there. It's not creating culture, it's articulating the culture." Document the attributes of people who make others happy and successful.
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