building-sales-team

SKILL.md

Framework-based guidance for hiring and scaling sales teams from zero to repeatable revenue.

Emphasizes proving founder-led repeatability (50-100 at-bats at 15-25% win rate) before hiring any salespeople

Recommends always hiring sales reps in pairs to validate process and create performance baselines, not single hires

Matches sales archetypes (hunters for outbound, growers for inbound/PLG) to your specific motion and buyer profile

Delays VP of Sales hires until you have two reps consistently hitting quota; early managers should focus on scaling rep three to 300

Flags common mistakes including premature hiring, mismatched profiles, and single-rep validation

Building Sales Team

Help the user build and scale a high-performing sales organization using frameworks from 14 product leaders who have built sales teams from zero to scale.

How to Help

When the user asks for help with building a sales team:

Understand their stage - Ask about current revenue, deal size, sales motion (inbound vs outbound), and whether founders are still closing deals

Identify the trigger - Determine if they have a repeatable sales motion with a measurable win rate before recommending hires

Match the profile to the motion - Help them find the right sales archetype for their specific buyer and channel

Structure for validation - Guide them on hiring in pairs, compensation structures, and when to add management

Core Principles

Prove repeatability before hiring

Pete Kazanjy: "You can reliably, at a pretty okay win rate, so maybe 15% or 20% or 25%, turn first meetings into eventual customers." Wait until founders achieve a statistically significant win rate (50-100 at-bats) before hiring salespeople.