Build lean, opinionated products using the 37signals philosophy from Getting Real, Rework, and Shape Up. Use when the user mentions "Getting Real", "Rework",…
The 37signals Product Development Framework A complete system for building profitable software products without bloat, bureaucracy, or burnout. Over fifteen years, 37signals distilled their approach into three books: Getting Real (2006) established the "build less" ethos, Rework (2010) challenged conventional business wisdom, and Shape Up (2019) operationalized everything into a repeatable development process. Together they form a philosophy, a mindset, and a method for small teams that ship meaningful work on a predictable cadence. Table of Contents Core Principle Scoring 1. Build Less, Underdo the Competition 2. Shaping the Work 3. Betting and Cycles 4. Small Teams and Execution 5. Opinionated Software and Clear Communication Common Mistakes Quick Diagnostic Reference Files Further Reading About the Authors
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