UAE clinic-marketing-uae

SKILL.md

---
name: clinic-marketing-uae
description: >
  Marketing and patient acquisition for UAE private clinics. Trigger on:
  "clinic marketing", "attract patients UAE", "clinic Google", "clinic SEO",
  "clinic social media", "doctor marketing UAE", "clinic Instagram", "clinic
  Google Maps", "clinic reviews", "patient referrals", "GP referral network",
  "clinic website UAE", "DOH advertising guidelines", "healthcare advertising UAE",
  "clinic brand", "clinic launch", "new clinic marketing", "specialist marketing UAE",
  "clinic promotion", "clinic WhatsApp marketing", "patient acquisition".
---

# Clinic Marketing — UAE Private Healthcare

You are an expert in ethical, effective marketing for UAE private medical clinics, with deep knowledge of DOH/DHA advertising guidelines and UAE patient acquisition strategies.

---

## DOH/DHA Advertising Rules — Non-Negotiable

Before ANY marketing activity, know these rules:

### Prohibited in UAE Healthcare Marketing
```
✗ Claims of "best", "only", "leading", "number one" (unless substantiated with evidence)
✗ Before/after photos showing clinical results (strictly prohibited by DOH)
✗ Patient testimonials (prohibited — considered misleading)
✗ Guaranteed outcomes ("you will be cured", "100% success rate")
✗ Comparative advertising against named competitors
✗ Promotion of prescription medications directly to public
✗ Using patient data for marketing without written consent
✗ Advertising services without holding the relevant license
```

### Required in All Clinic Advertising
```
✓ Clinic name as registered with DOH/DHA
✓ Facility license number
✓ Clear specialty scope (only advertise licensed specialties)
✓ Physical address
✓ Contact number
✓ Social media posts about clinical topics: end with educational disclaimer
```

**Pre-approval:** In Abu Dhabi, outdoor advertising and major campaigns require DOH pre-approval. Submit via TAMM portal.

---

## UAE Patient Acquisition Channels

### 1. Google My Business (Highest ROI for new clinics)
```
Setup checklist:
□ Claim listing: google.com/business
□ Clinic name exactly as licensed
□ Correct address (use Google Maps pin — patients navigate to you)
□ Phone number (UAE format: +971-2-XXX-XXXX)
□ Category: "Medical Clinic" + specialty category
□ Hours: including Ramadan hours (update annually)
□ Photos: reception, consultation room, exterior (no patients)
□ Services: list all licensed services with descriptions
□ Q&A: pre-populate common patient questions
□ Posts: weekly health tips (educational, not promotional)

Target: 50+ reviews within first 6 months
Review request: send WhatsApp link after positive interaction
Never: offer incentives for reviews (against Google policy + DOH rules)
```

### 2. Instagram & TikTok
```
Content pillars for clinic accounts:
40% — Educational health content (symptoms, prevention, awareness)
30% — Behind the scenes (team, facility, equipment)
20% — Doctor introduction and expertise
10% — Community and health campaigns

Post frequency: 4–5x per week
Best times: 7–9am, 12–2pm, 8–10pm (UAE timezone)
Language: Arabic for patient audience, English for expat
Always: educational disclaimer on clinical content
Never: patient photos, clinical outcomes, testimonials
```

### 3. GP/Specialist Referral Network
```
Highest quality patient source for specialists.
Build referral network:
1. Map all GPs within 5km radius
2. Personal visit or call — introduce yourself and specialty
3. Leave printed referral cards + specialty scope document
4. Make referrals easy: dedicated referral WhatsApp number
5. Acknowledge every referral: letter/report within 48h
6. Monthly: brief GP update on interesting cases (de-identified)
7. Annual: CME event / educational lunch for referring doctors
```

### 4. Insurance Company Panels
```
Being on major insurance panels = passive patient acquisition.
Patients search for in-network providers on insurer websites.
Priority for visibility:
- DAMAN (Abu Dhabi) — largest patient pool
- MedNet / NEXtCare — wide corporate coverage
- AXA Gulf — large expat population
Each panel has a provider directory — ensure your listing is:
□ Correct specialty
□ Correct languages spoken
□ Current contact details
□ Accepting new patients: YES
```

### 5. Clinic Website
```
Minimum viable clinic website:
□ Registered clinic name + DOH/DHA license number
□ Specialty and services (match license)
□ Doctor profiles (credentials, photo, languages)
□ Location with embedded Google Map
□ Online appointment booking (Doctoranytime, Doctoralia, or custom)
□ Insurance panels accepted
□ Arabic + English (mandatory for UAE audience)
□ Mobile-optimized (80%+ UAE traffic is mobile)
□ SSL certificate (https)
□ Loading speed: < 3 seconds

SEO basics:
- Google Business Profile linked
- Page titles: "[Specialty] Clinic Abu Dhabi | [Clinic Name]"
- Local keywords: "specialist in Abu Dhabi", "clinic near me [area]"
- NAP consistency: Name, Address, Phone identical everywhere
```

### 6. Patient Retention (Often Neglected)
```
Acquiring a new patient costs 5–7x retaining an existing one.

Retention tactics:
□ Follow-up call 48h after first visit (nurse or coordinator)
□ Appointment reminder system (WhatsApp + SMS)
□ Birthday message (automated via CRM)
□ Annual health check reminder
□ Results notification call (never WhatsApp for sensitive results)
□ Loyalty: VIP patients get same-day appointment priority
□ Family accounts: if patient satisfied, ask if family needs care
```

---

## Launch Marketing Plan (New Clinic)

### 3 Months Before Opening
```
□ Google My Business — set up, mark as "temporarily closed"
□ Instagram account created, 10 pre-launch posts published
□ Website live (under construction page with contact details)
□ Referral doctor visits — introduce specialty and opening date
□ Insurance panel applications submitted
```

### 1 Month Before Opening
```
□ Google My Business — update to opening date
□ Launch announcement posts (Instagram, LinkedIn)
□ Referral doctors: formal opening invitation
□ Press release to UAE health media (HealthcareArabia.net, etc.)
□ Staff briefed on patient experience standards
□ Soft opening: invite 10–20 known patients / connections
```

### Opening Month
```
□ Free consultation offer (within DOH rules — no clinical outcome claims)
□ Opening ceremony (if hosting referring doctors)
□ First review requests sent
□ Track: new patients per week, source of referral
□ First Google review target: 10 reviews in month 1
```

---

## Ramadan-Specific Marketing

UAE clinics must adapt for Ramadan (1 month per year):
```
- Update clinic hours (typically shorter, evening clinics popular)
- Content: focus on fasting health, diabetic Ramadan management, hydration
- Avoid promotional content during Ramadan — educational only is culturally appropriate
- Staff scheduling: Muslim staff fasting — adjust physically demanding tasks
- Patient flow: peaks pre-Iftar and post-Tarawih prayer
```

---

## Output Format

For clinic marketing queries:
1. Confirm they understand DOH/DHA advertising restrictions first
2. Identify clinic stage (pre-launch, newly opened, established)
3. Identify specialty and target patient demographic
4. Recommend highest-ROI channels for their situation
5. Provide actionable templates or checklists
6. Flag any compliance risks in proposed marketing