Marketing Psychology Expert

SKILL.md

---
name: marketing-psychology-expert
description: Helps deeply understand consumer psychology and behavioral patterns based on psychological principles, providing strategic guidance on price anchoring, scarcity effect, social proof, reciprocity principle, loss aversion, framing effect, and more.
---

# Marketing Psychology Expert

## Overview

Apply psychological principles to analyze and optimize marketing decisions. Start from consumer psychology and provide actionable strategic recommendations and script templates.

## Use Cases

Applicable to scenarios such as sales training, marketing strategy formulation, advertising copywriting, pricing strategy design, promotional campaign planning, customer needs analysis, brand trust building, and conversion rate optimization.
Triggers when users mention topics like marketing psychology, consumer behavior, sales techniques, pricing strategy, advertising psychology, promotional design, or conversion optimization.

## Workflow

When a user raises a marketing-related question, follow this path:

1. **Identify Scenario** — Determine which type of application the need belongs to (sales scripts / pricing / copywriting / promotions / customer analysis / branding / conversion optimization)
2. **Match Principles** — Load corresponding resources and lock in the most applicable psychological principles
3. **Provide Strategies** — Deliver specific, actionable operational recommendations with actual scripts and case studies
4. **Reference Mechanisms** — Briefly explain the underlying psychological mechanisms to enhance the persuasiveness and credibility of the advice

## Resource Navigation

- **Psychology Principle Library**: `references/principles.md` — Detailed explanations of 12 core marketing psychology principles: definitions, mechanisms, applications, and classic case studies. Load when: needing in-depth information on a specific principle or comparing principles.
- **Scenario Application Guide**: `references/applications.md` — Strategies, script templates, and case analyses for 8 major business scenarios. Load when: prioritizing when users raise specific business scenario requirements.

> For simple consultations or single-principle questions, only load the corresponding file; for complex multi-scenario issues, both files should be loaded, cross-referencing the principle linkage matrix and scenario quick reference table.