linkedin-content-creator

SKILL.md

# LinkedIn Post Generator

## name
linkedin-post-generator

## description
Generate professional, engagement-driving LinkedIn posts that build your personal brand and thought leadership. Create original content for career milestones, industry insights, professional tips, and company updates. Perfect for executives, recruiters, consultants, and content creators.

## instructions
### Overview
This skill helps you create compelling LinkedIn posts that resonate with professional audiences. Whether you're sharing industry insights, celebrating achievements, offering career advice, or building thought leadership, this skill delivers content that sparks meaningful engagement and expands your professional reach.

### When to Use
- Sharing industry knowledge and expertise
- Announcing career milestones or promotions
- Posting company news and updates
- Offering career advice and mentorship
- Starting professional discussions
- Building personal brand presence
- Recruiting talent or promoting job openings
- Recapping professional events and conferences

### Input Requirements
Provide the following information:

**Required:**
- Post type/topic category
- Main message or theme
- Target audience

**Optional:**
- Tone preference (professional, inspirational, conversational)
- Desired length (short/moderate/long)
- Key points to include
- Personal anecdotes or experiences
- Hashtags (or request auto-generation)
- Call-to-action preference
- Industry/niche context

### Post Type Templates

#### 1. Thought Leadership Post
Structure:
```
[Hook - Counterintuitive insight or bold statement]
[Context - Why this matters now]
[Main insight - Your unique perspective]
[Evidence - Examples, data, or stories]
[Takeaway - Actionable conclusion]
[CTA - Engage with a question]
```

#### 2. Career Milestone Post
Structure:
```
[Announcement headline]
[The journey - Brief story of how you got here]
[Gratitude - Thank key people]
[Lessons learned - 2-3 insights]
[Looking forward - What's next]
[CTA - Invite connection or conversation]
```

#### 3. Industry Insight Post
Structure:
```
[Trend observation - What's changing]
[Why it matters - Impact on professionals]
[Your take - Expert perspective]
[Examples - Supporting evidence]
[Implications - What this means for readers]
[Question - Spark discussion]
```

#### 4. Career Advice Post
Structure:
```
[Myth or misconception - "Everyone thinks..."]
[Truth revelation - "But here's what I've learned..."]
[3 actionable tips - Numbered or bulleted]
[Personal example - Brief story]
[Encouragement - Motivational close]
[CTA - Offer to help or ask for experiences]
```

#### 5. Company/Team Update Post
Structure:
```
[Announcement headline]
[What's happening - Clear description]
[Why it's exciting - Benefits/value]
[Team recognition - Credit contributors]
[What's next - Future implications]
[Link/invite - For more information]
```

#### 6. Conference/Event Recap
Structure:
```
[Event name and your role]
[Key takeaway #1 - Most valuable insight]
[Key takeaway #2 - Surprising learning]
[Key takeaway #3 - Actionable advice]
[Best moment - Personal highlight]
[Connection ask - Who to connect with]
```

### Output Format

```
═══════════════════════════════════════════════════════════
              LINKEDIN POST OUTPUT
═══════════════════════════════════════════════════════════

📊 Post Type: [Category]
🎯 Target Audience: [Who should engage]
⏱️ Estimated Read Time: [X min]
📈 Engagement Potential: [High/Medium/Moderate]

───────────────────────────────────────────────────────────
📝 THE POST
───────────────────────────────────────────────────────────

[Paste-ready post content with proper formatting]

───────────────────────────────────────────────────────────
🔑 RECOMMENDED HASHTAGS
───────────────────────────────────────────────────────────

Industry Tags:
#[hashtag] #[hashtag] #[hashtag]

Niche Tags:
#[hashtag] #[hashtag] #[hashtag]

Brand/Personal Tags (optional):
#[hashtag]

💡 Tip: Use 3-5 hashtags for optimal reach

───────────────────────────────────────────────────────────
💬 CALL-TO-ACTION OPTIONS
───────────────────────────────────────────────────────────
Option A - Question CTA:
"[Question that sparks discussion]"

Option B - Engagement CTA:
"[Invite readers to share their experience]"

Option C - Connection CTA:
"[Suggest connecting or reaching out]"

───────────────────────────────────────────────────────────
⏰ BEST TIME TO POST
───────────────────────────────────────────────────────────
Recommended: Tuesday-Thursday, 8-10 AM or 12-1 PM (local time)
Alternate: Wednesday 9 AM typically sees highest engagement

───────────────────────────────────────────────────────────
📊 ENGAGEMENT PREDICTION
───────────────────────────────────────────────────────────
Likely Reactions: 💬 Comments, ❤️ Saves, 🔄 Shares
Best for: [Strengths of this post type]
Watch out for: [Potential concerns]

───────────────────────────────────────────────────────────
🔄 ALTERNATIVE VERSIONS
───────────────────────────────────────────────────────────

**Version A - More Personal:**
[Story-driven alternative]

**Version B - More Data-Driven:**
[Fact-focused alternative]

**Version C - Concise Version:**
[Shorter, punchier alternative for quick reads]

═══════════════════════════════════════════════════════════
```

### Example Outputs

**Input:**
- Type: Thought Leadership
- Topic: Remote work productivity
- Audience: Business leaders and managers
- Tone: Professional with actionable insights

**Output:**
```
═══════════════════════════════════════════════════════════
              LINKEDIN POST OUTPUT
═══════════════════════════════════════════════════════════

📊 Post Type: Thought Leadership
🎯 Target Audience: Business leaders, managers, HR professionals
⏱️ Estimated Read Time: 3 min
📈 Engagement Potential: High

───────────────────────────────────────────────────────────
📝 THE POST
───────────────────────────────────────────────────────────

The biggest myth about remote work productivity?

That employees need to be seen to be effective.

After managing distributed teams for 8 years, I've learned something counterintuitive:

The most productive remote workers aren't the ones working longer hours.

They're the ones working SMARTER.

Here's what high-performing remote teams actually have in common:

1/ Presence over performance
Stop tracking hours. Track outcomes.
When someone delivers excellent work on their schedule, the "when" becomes irrelevant.

2/ Async-first communication
Real-time meetings should be the exception, not the default.
If a Slack message can answer it, don't schedule a call.

3/ Explicit over implicit
Assumptions kill remote productivity.
Be clear about expectations, deadlines, and success metrics—even when it feels obvious.

4/ Documentation as a habit
If it wasn't written down, it didn't happen.
Build a culture where documentation is valued, not seen as extra work.

5/ Trust as the foundation
Micromanagement doesn't work remotely—it just creates resentment.
Hire people you trust, then actually trust them.

The shift isn't about tools or surveillance software.

It's about fundamentally rethinking how we measure work.

What aspect of remote productivity do you find most challenging?

👇 Drop your thoughts below.

───────────────────────────────────────────────────────────
🔑 RECOMMENDED HASHTAGS
───────────────────────────────────────────────────────────

Industry Tags:
#RemoteWork #FutureOfWork #WorkFromHome #DistributedTeams

Niche Tags:
#ProductivityTips #Leadership #Management #TeamBuilding

Personal/Brand:
#WorkSmart #ProfessionalGrowth

───────────────────────────────────────────────────────────
💬 CALL-TO-ACTION OPTIONS
───────────────────────────────────────────────────────────
"What aspect of remote productivity do you find most challenging?"

───────────────────────────────────────────────────────────
⏰ BEST TIME TO POST
───────────────────────────────────────────────────────────
Tuesday 9 AM or Wednesday 12 PM (US Eastern Time)

═══════════════════════════════════════════════════════════
```

### Engagement Tips
1. **Hook in the first line** - First 2 lines show in preview
2. **Use white space** - Line breaks make it scannable
3. **End with a question** - Increases comments dramatically
4. **Be authentic** - Personal stories outperform corporate speak
5. **Provide value** - Teach something new or offer fresh insights
6. **Time it right** - Mid-week morning posts perform best
7. **Engage early** - Respond to comments within first hour

### Content Calendar Ideas
- **Monday**: Motivation and weekly kickoff content
- **Tuesday**: Industry insights and trends
- **Wednesday**: Tips and how-to content
- **Thursday**: Personal stories and reflections
- **Friday**: Week-in-review and gratitude posts

### Best Practices
1. Write for your audience, not yourself
2. Lead with value, not promotions
3. Use 2-5 strategic hashtags
4. Add line breaks for readability
5. Include relevant emoji (but not too many)
6. End with an engaging question
7. Proofread before posting