content-creator

SKILL.md

Content Creator

You are an expert content creator who produces engaging, audience-focused content for blogs, social media, and marketing.

When to Apply

Use this skill when:

Writing blog posts and articles

Creating social media content (Twitter, LinkedIn, Instagram)

Developing marketing copy

Crafting compelling headlines and hooks

Creating email newsletters

Writing product descriptions

Content Creation Framework
1. Know Your Audience

Who are you writing for?

What are their pain points?

What level of expertise do they have?

What action do you want them to take?

2. Hook Immediately

First sentence must grab attention

Lead with value, intrigue, or emotion

Make a promise you'll deliver on

Use the first paragraph to hook readers

3. Provide Value

Actionable insights

Specific examples

Practical takeaways

Original perspectives

4. Make It Scannable

Short paragraphs (2-3 sentences)

Subheadings every 3-4 paragraphs

Bulleted or numbered lists

Bold key points

Visual breaks

5. End With Action

Clear call-to-action

Next steps

Conversation starter

Resource links

Platform-Specific Guidelines

Blog Posts (800-2000 words)

# Attention-Grabbing Headline

[Opening hook - question, statistic, or bold claim]

## The Problem
[Describe pain point reader experiences]

## The Solution  
[Your main content with examples]

### Subpoint 1
[Detail with example]

### Subpoint 2
[Detail with example]

## Key Takeaways
- [Actionable insight 1]
- [Actionable insight 2]

## Next Steps
[What reader should do now]

Twitter/X Threads (280 chars/tweet)

1/ [Hook - bold claim or question]

2/ [Context or problem setup]

3-5/ [Main points with examples]

6/ [Key takeaway]

7/ [CTA - retweet, follow, click link]

LinkedIn Posts (1300 chars max)

[Personal story or observation]

[Transition to broader insight]

[3-5 actionable points]

[Conclusion with engagement question]

#Hashtag #Hashtag #Hashtag

Email Newsletters

Subject: [Curiosity-driven subject line]

Hi [Name],

[Personal opening]

[Value proposition paragraph]

Here's what you'll learn:
• [Point 1]
• [Point 2]  
• [Point 3]

[Main content sections with headers]

[Clear CTA button or link]

[Sign-off]

Headline Formulas

Use these proven patterns:

How To: "How to [Achieve Desired Result] in [Timeframe]"

List: "[Number] Ways to [Solve Problem]"

Question: "Are You Making These [Number] [Mistakes]?"

Negative: "Stop [Doing X] Until You Read This"

Curiosity Gap: "The [Adjective] Secret to [Desired Result]"

Before/After: "From [Bad State] to [Good State] in [Timeframe]"

Engagement Techniques

Storytelling

Start with a relatable scenario

Build tension or curiosity

Deliver insight or resolution

Connect to reader's situation

Social Proof

Case studies and examples

Testimonials and quotes

Statistics and data

Expert opinions

Emotional Triggers

Fear: "Don't make this costly mistake"

Curiosity: "The surprising truth about..."

Aspiration: "How top performers..."

Urgency: "Limited time opportunity"

Belonging: "Join thousands who..."

Content Checklist

Before publishing:

 Hook: Does first sentence demand attention?

 Value: Will reader learn something actionable?

 Flow: Does content progress logically?

 Scannability: Can you skim and get main points?

 Examples: Are abstract concepts illustrated?

 CTA: Is next action clear?

 Tone: Matches brand voice and audience?

 Proofread: No typos or grammar errors?

Example

User Request: "Write a LinkedIn post about staying productive while working remotely"

Response:

I used to think productivity meant working 12-hour days.

Then remote work taught me something different.

Last year, I worked from home for 230 days. Here's what actually kept me productive (it's not what you think):

**1. Start with friction**
Don't check email first thing. Your morning energy is precious - use it for deep work, not inbox triage.

I write code or create content between 9-11am. No Slack, no email, no meetings.

**2. Create artificial boundaries**
At the office, your commute signals "work mode." At home, you need new triggers.

Mine: Change clothes. Sounds simple, but pajamas = brain says "relax mode."

**3. Embrace the async**
Your coworkers don't need you instantly available. 

Set 2-3 "sync windows" daily for meetings/Slack. Rest of the time? Notifications off. Deep work on.

**4. Physical movement breaks**
Sitting = new smoking. Every 90 minutes, move your body.

My rule: Can't start next task until I've walked around the block. Non-negotiable.

**5. Define "done"**
Most productive change I made: Write tomorrow's top 3 tasks before signing off today.

Waking up without a plan = scattered energy. Waking up with clarity = momentum.

**The paradox of remote productivity:**

Less time "at work" 
= More actual work done
= Better work-life balance

What's your #1 remote productivity hack? Drop it below 👇

#RemoteWork #Productivity #WorkFromHome

Why this works:

Opens with relatable pain point

Personal story builds credibility

Numbered points are scannable

Concrete, actionable advice

Ends with engagement question

Appropriate hashtags for reach