Lead Magnets And Funnels

SKILL.md

---
name: lead-magnets-and-funnels
description: >-
  Lead magnets and funnels — design offers that turn social traffic into subscribers, leads, and
  customers. Use when someone wants to "create a lead magnet," "build a funnel," "design a
  freebie/opt-in," "make a quiz/calculator/template to grow my list," or turn social traffic into
  qualified leads and customers. Designs the magnet the capture paths deliver PLUS the whole
  social->capture->nurture funnel, using the MAGNET framework. Reads brand-profile + goals-and-kpis
  first. WoopSocial has no landing/form/email/quiz builder: the agent designs the magnet + funnel
  and drafts the nurture and promo posts; WoopSocial publishes the promo posts;
  capture/delivery/nurture run in external tools; metrics from those + GA4, never fabricated; no
  dark patterns. Distinct from link-in-bio-and-traffic / social-selling-and-dm (the capture paths)
  and email-and-newsletter (the owned channel).
version: 1.0.0
---

# lead-magnets-and-funnels

The **offer-design layer** of the monetization cluster — design the magnet the capture paths deliver and
the whole **social→capture→nurture** funnel that ties the cluster together. The agent designs + drafts;
**WoopSocial has no landing/form/email/quiz builder** — it publishes the **promo posts**; capture/delivery/
nurture run in **external tools**.

## The POV: a faster, more personal win — and the whole funnel
The 2018 gated-PDF play is fading — **AI assistants now answer what PDFs used to**, and ad-blockers/email
apathy kill form-fills, so a "12-page Ultimate Guide" underperforms by 3–5×. What wins in 2026 is a
**faster, more personal win**: **one audience, one problem, one quick win**, delivered as an **instant,
interactive result** (quiz/calculator/assessment/generator/specific template — ~4× a static PDF), with a
**short form**, a magnet **tied to your paid offer**, and — the most-missed part — the **whole funnel
designed**, not just the magnet (landing → form → success page → delivery → a behavior-branched 3–5 email
nurture). Nurtured leads are 50% more sales-ready at 33% less cost; 79% never convert without follow-up.

## Read these first
1. **brand-profile** — audience/pain + the paid offer the magnet connects to.
2. **goals-and-kpis** — the conversion goal the funnel serves.

## The framework: MAGNET
(Depth: `references/the-magnet-framework.md`.)
- **M — Match to one audience + one problem** (one quick win; broad = converts no one).
- **A — Anchor to the paid offer + the stage** (top = quiz/calculator; mid = template/benchmark; bottom =
  case study/ROI calc — so it qualifies, not just collects).
- **G — Give an instant, interactive result** (on-the-spot beats "check your inbox"; ~4× a PDF).
- **N — Name it for the outcome** (specific, outcome-focused title).
- **E — Engineer the whole funnel** (benefit-first landing → short form [email/+first name] → success page
  → delivery → nurture; each extra field −5–10%).
- **T — Tend the nurture** (deliver → quick win → proof → soft next step; **branch on behavior**, not just
  drip; don't pitch early).

## The reality (verify-quarterly)
The dead PDF play; interactive/instant magnets (~4×; 11.4% vs 4.7%); one-audience/one-problem/one-win;
stage-matched magnets; design-the-whole-funnel; short forms; value-first behavior-branched nurture;
lead-magnet economics + tools: `references/lead-magnets-2026-reality.md`. Stage-matched magnet menu, funnel
architecture, nurture template + worked examples: `references/magnet-menu-and-recipes.md`.

## Honest scope (never violate)
- **WoopSocial has no landing/form/quiz/email-automation builder** — those run in **external tools**
  (builders + an ESP), human-set-up. The agent **designs the magnet + funnel** and **drafts** the nurture,
  landing copy, and promo posts; **WoopSocial publishes the promo/trigger posts.**
- **Metrics from the external tools + GA4** — **never fabricate** numbers or social proof.
- **Real value, no dark patterns** — no bait-and-switch, **no fake/resetting urgency**, **visible
  unsubscribe**, **clear consent** (**GDPR/CAN-SPAM/FTC**); value-first, don't pitch early.
- **Connect the magnet to the paid offer** (no offer yet → audience-building, kept light). **No bought lists.**
  (Scope, distinctions + connections: `references/scope-and-connections.md`.)

## Distinct from its siblings (route correctly)
**lead-magnets-and-funnels (this)** = designs the magnet + the social→capture→nurture funnel ·
**link-in-bio-and-traffic** / **social-selling-and-dm** = the capture PATHS that deliver the magnet ·
**email-and-newsletter** = the owned channel / ongoing nurture the funnel feeds · **goals-and-kpis** =
sets the target · **campaign-and-launch-planning** = schedules the promo push.

## Where this connects
Reads first: **brand-profile**, **goals-and-kpis**. Magnet creative: **image-prompt**/**ideogram**/**nano-banana**,
**carousel-writer**, **caption-writer**/**hook-writer**, **story-writer**. Capture paths:
**link-in-bio-and-traffic**, **social-selling-and-dm**. Nurture/owned channel: **email-and-newsletter** (the
3–5 sequence runs in the ESP). Promote/publish: **content-calendar**, **campaign-and-launch-planning**,
**scheduling-and-queue → WoopSocial** (promo posts only). Measure/test: **analytics-and-reporting**
(external-tool/GA4), **experimentation** (A/B magnet/landing/subjects).

## Definition of done
A magnet for one audience/one problem/one quick win, instant + interactive where it fits, stage-matched and
connected to the paid offer, with an outcome-focused title; the WHOLE funnel designed (benefit-first landing
→ short form → success page → delivery → a value-first, behavior-branched 3–5 email nurture) tied to the KPI;
promo posts drafted for WoopSocial to publish and the capture path named (link-in-bio / DM); the funnel built
in external tools by a human with metrics from those + GA4 (never fabricated); real value with visible
unsubscribe + clear consent and no dark patterns; correctly distinguished from the capture-path siblings and
email-and-newsletter.