Build or critique minimal, high-converting landing pages focused on clear outcomes, proof visuals, specific CTAs, qualified-lead forms, and removing distract...
--- name: landing-page-razor description: Build or critique minimal high-converting landing pages using the landing-page razor from the reference video: clear outcome headline, clarifying subheadline, proof-focused hero visual, specific CTA, qualified-lead form, three objection bullets, optional social proof, mobile speed, legal, and ruthless removal of anything that does not increase qualified conversions. Use when creating, rewriting, auditing, or simplifying a landing page, SaaS landing page, course landing page, lead magnet page, opt-in page, or waitlist page. --- # Landing Page Razor Use this when making or auditing a landing page. ## Core rule If an element does not increase the opt-in percentage of **qualified** leads, cut it. ## Page structure 1. **Headline** - Stop the visitor. - Promise one clear outcome. - Avoid cleverness unless it makes the outcome clearer. 2. **Subheadline** - Clarifies the headline. - Adds context like a YouTube thumbnail supports a title. - Explain who it is for and what changes for them. 3. **Hero visual** - Must prove the headline/subheadline. - Show the thing they get or the outcome they want. - If it does not add proof, remove it. 4. **CTA** - Say what they get and how they get it. - No vague labels like “Submit”. - Example: “Get the course outline” or “Start the 8-hour Larry course”. 5. **Form** - Ask for the minimum needed to get a qualified lead. - More fields are fine if qualification matters more than raw opt-ins. - If more than 5 fields, split into multiple steps. 6. **Lead magnet description** - Optional one-line justification: “Why should I give my email?” 7. **Three objection bullets** - Under the fold if needed. - Exactly 3. - Ordered most common → least common. 8. **Social proof** - Optional. - Add only if the product is complex or proof is needed to reduce doubt. 9. **Visual discipline** - Blank space is useful. - The page should direct all attention to the one action. - Long pages often lower conversion. Add length only to answer real objections. 10. **Performance and legal** - Mobile optimised. - Fast load, compressed images. - Include legal/privacy/footer basics. ## Output checklist When creating a page, provide: - headline - subheadline - hero visual direction - CTA copy - form fields - three objection bullets - optional proof block - legal/footer note - final HTML/CSS or implementation steps ## Source reference The reference video transcript is available at `references/source-video-transcript.txt` if exact wording or nuance is needed.
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