B2b Saas Landing Page

SKILL.md

---
name: b2b-saas-landing-page
description: >
  B2B SaaS landing page copy writer and CRO optimizer.
  Use this skill whenever the user wants to write, improve, or optimize a landing page.
  Trigger for phrases like "write a landing page", "landing page copy", "improve this landing page",
  "conversion rate optimization", "CRO", "hero section copy", "landing page for campaign/product",
  "increase demo requests", "improve conversion", "homepage copy", "write the copy for our website",
  "A/B test my landing page", "our landing page isn't converting",
  or any request to create or improve web page copy to convert B2B visitors into leads or demos.
---

# Landing Page Copy — B2B SaaS

**Purpose:** Write landing page copy that converts your ICP from visitor to lead — the right promise, to the right person, with enough proof to make them act.

---

## Step 1: Gather Context

- **Page type:** Campaign LP / Homepage / Feature / Comparison?
- **Primary CTA:** Book demo / Start trial / Download / Contact?
- **Traffic source:** Paid / organic / email? (paid = cold, match ad to LP)
- **ICP:** Title, company type, pain
- **Social proof:** Logos, metrics, testimonials, G2 rating?

---

## Step 2: Page Architecture

```
1. HERO — Make the right promise in 5 seconds
2. PROBLEM — Make them feel understood
3. SOLUTION — Show what you do and how
4. BENEFITS — Outcomes, not features
5. SOCIAL PROOF — Permission to believe
6. HOW IT WORKS — Remove mystery
7. OBJECTION HANDLER — Address hesitation
8. FINAL CTA — Make it easy to act
```

---

## Step 3: Section-by-Section Copy

### HERO
```
HEADLINE (6-12 words):
-> "[Verb] [outcome] without [pain]"
-> "The [role] that [ambitious goal] use [product]"
-> "[Big claim] for [specific audience]"

SUBHEADLINE: Who it's for + what it does + how. (1-2 sentences)

CTA: "Book a 20-min Demo" / "Start Free Trial" / "See It in Action"
[Avoid: "Submit", "Click Here", "Learn More"]

TRUST BAR: "[X]+ companies" + logos + G2 badge
```

### PROBLEM
```
HEADLINE: "Sound familiar?" / "The old way is broken."
Pain 1: "[Frustration] — which means [business consequence]"
Pain 2 + Pain 3 (most resonant last)
Transition: "There's a better way."
```

### SOLUTION
```
HEADLINE: "[Product] — [one-line description]"
[1 paragraph: what it is, who it's for, what it replaces. No jargon.]
3 capability pillars: [Name] — [capability + why it matters]
```

### BENEFITS
```
HEADLINE: "What changes when you use [product]"
[3-5 benefit blocks — icon + headline + 2-3 sentences]
Focus: outcomes customers achieve, not feature lists
```

### SOCIAL PROOF
```
METRICS: "[X]+ customers | [Y]% improvement | [Z]-day time to value"
TESTIMONIALS (2-3): "Quote" — Name, Title, Company
LOGOS: Logo grid + G2 rating badge
```

### HOW IT WORKS
```
HEADLINE: "Up and running in [timeframe]"
Step 1 -> Step 2 -> Step 3 (payoff)
[Optional: short video or GIF]
```

### OBJECTION HANDLER
```
Q/A pairs for top 2-3 objections:
Common: "We already have [competitor]", "Looks complex",
"No budget", "Integration?", "Data security?"
```

### FINAL CTA
```
HEADLINE: "Ready to [outcome]?"
SUBHEADLINE: "No commitment. 20 minutes."
CTA button (same as hero) + trust signals
```

---

## Step 4: A/B Test Plan

```
TEST 1 — Hero Headline (highest impact): current vs alternative angle
TEST 2 — CTA Copy: "Book a Demo" vs "See It in Action" vs "Get a Demo"
TEST 3 — Social Proof: trust bar vs full testimonial above fold
TEST 4 — Lead Form vs Calendly link
```

---

## Step 5: CRO Checklist

```
□ Page load < 3 seconds | □ Mobile CTAs thumb-accessible
□ Form <= 4 fields | □ CTA above fold | □ Privacy signal near form
□ Chat widget | □ Thank you page has next step
□ UTM tracking live | □ Heatmap installed (Hotjar/Clarity)
```

---

## Output Format

```
# Landing Page Copy — [Page Name]
CTA: [type] | Traffic: [source]

## Section-by-Section Copy
## A/B Test Plan (3-4 tests, prioritized)
## CRO Checklist
## Design Notes
```