landing-page-copywriter

SKILL.md

Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

Instructions

When a user needs landing page copy or marketing website content:

Gather Product/Service Information:

What product/service are you selling?

Who is your target audience?

What problem does it solve?

What makes it unique (competitive advantage)?

What action do you want visitors to take?

Any social proof, testimonials, or data points?

Choose Copywriting Framework:

PAS (Problem-Agitate-Solution):

Identify the pain point

Amplify the consequences

Present your solution

AIDA (Attention-Interest-Desire-Action):

Grab attention with bold claim

Build interest with details

Create desire with benefits

Prompt action with CTA

StoryBrand:

Hero (customer) has a problem

Meets a guide (you)

Who gives them a plan

Calls them to action

That results in success/avoids failure

Generate Landing Page Sections:

Hero Section:

Headline (value proposition in 10 words or less)

Subheadline (expand on the value)

Primary CTA button text

Trust indicators (used by X companies, Y reviews)

Problem Section:

Identify the pain point your audience feels

Use emotional language

2-3 specific scenarios

Solution Section:

How your product solves the problem

3-5 key features with benefit-focused descriptions

Why it's better than alternatives

How It Works:

3-4 simple steps

Each step has icon concept + description

End with CTA

Social Proof:

Testimonial structure (quote + name + role + company)

Case study snippet

Trust badges or metrics

Pricing/Plans (if applicable):

Feature comparison

Recommended plan highlighting

Money-back guarantee copy

FAQ:

5-7 common objections

Clear, confident answers

Final CTA:

Urgency or scarcity element

Risk reversal (guarantee)

Button text that reinforces value

Format Output:

🎯 LANDING PAGE COPY
Product/Service: [Name]
Framework: [PAS/AIDA/StoryBrand]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🏆 HERO SECTION
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Headline: [Powerful 10-word value proposition]

Subheadline: [2-sentence expansion]

CTA Button: "[Action-oriented text]"

Trust Bar: [Social proof element]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
😤 PROBLEM SECTION
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Problem description with emotional resonance]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
✅ SOLUTION SECTION
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[How your product solves it]

Feature 1: [Benefit-focused description]
Feature 2: [Benefit-focused description]
Feature 3: [Benefit-focused description]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🔄 HOW IT WORKS
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Step 1: [Simple action]
Step 2: [Simple action]
Step 3: [Simple action]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
⭐ SOCIAL PROOF
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Testimonial quotes with attribution]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
❓ FAQ
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Q: [Common objection]
A: [Clear, confident answer]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🚀 FINAL CTA
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Urgency/scarcity element]
[Risk reversal]
Button: "[Action text]"

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
💡 OPTIMIZATION NOTES
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

A/B Test Ideas:
• [Headline variation]
• [CTA variation]

Conversion Tips:
• [Specific recommendation]

Copywriting Best Practices:

Use active voice, present tense

Focus on benefits, not features

Include specific numbers and data

Address objections directly

Create urgency without being pushy

Use power words (proven, guaranteed, instant, effortless)

Keep sentences short and scannable

Use "you" language (customer-focused)

Include multiple CTAs throughout page

CTA Button Best Practices:

Start with action verb

Be specific about outcome

Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")

Create urgency ("Get Instant Access")

Avoid generic text ("Submit", "Click Here")

Example Triggers

"Write landing page copy for a B2B SaaS tool"

"Create sales page content using PAS framework"

"Generate hero section copy for my product"

"Write conversion-optimized CTAs"

"Help me with landing page headlines"

Output Quality

Ensure all copy:

Leads with value, not features

Addresses target audience pain points

Uses emotional and logical appeals

Has clear, compelling CTAs

Includes social proof elements

Handles objections proactively

Creates urgency appropriately

Is scannable and easy to read

Uses proven copywriting frameworks

Follows conversion optimization best practices

Generate professional, high-converting landing page copy that turns visitors into customers.