landing-page-copywriter

SKILL.md

Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

Instructions

Follow this workflow to produce landing page copy or marketing website content.

Gather product/service information. Determine:

The product or service being sold

The target audience

The problem it solves

The competitive advantage (what makes it unique)

The action visitors should take

Available social proof, testimonials, or data points

Choose a copywriting framework.

PAS (Problem-Agitate-Solution):

Identify the pain point

Amplify the consequences

Present the solution

AIDA (Attention-Interest-Desire-Action):

Grab attention with a bold claim

Build interest with details

Create desire with benefits

Prompt action with a CTA

StoryBrand:

The hero (customer) has a problem

Meets a guide (the brand)

Who gives them a plan

Calls them to action

That results in success or avoids failure

Generate landing page sections.

Hero section:

Headline (value proposition in 10 words or less)

Subheadline (expand on the value)

Primary CTA button text

Trust indicators (used by X companies, Y reviews)

Problem section:

Identify the pain point the audience feels

Use emotional language

Include 2-3 specific scenarios

Solution section:

Explain how the product solves the problem

Cover 3-5 key features with benefit-focused descriptions

State why it beats alternatives

How it works:

Lay out 3-4 simple steps

Give each step an icon concept and a description

End with a CTA

Social proof:

Structure testimonials (quote + name + role + company)

Include a case study snippet

Add trust badges or metrics

Pricing/plans (if applicable):

Provide a feature comparison

Highlight the recommended plan

Add money-back guarantee copy

FAQ:

Address 5-7 common objections

Give clear, confident answers

Final CTA:

Add an urgency or scarcity element

Include risk reversal (guarantee)

Write button text that reinforces value

Format the output using the template in references/output-template.md.

Apply copywriting best practices:

Use active voice, present tense

Focus on benefits, not features

Include specific numbers and data

Address objections directly

Create urgency without being pushy

Use power words (proven, guaranteed, instant, effortless)

Keep sentences short and scannable

Use "you" language (customer-focused)

Include multiple CTAs throughout the page

Apply CTA button best practices:

Start with an action verb

Be specific about the outcome

Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")

Create urgency ("Get Instant Access")

Avoid generic text ("Submit", "Click Here")

Example Triggers

"Write landing page copy for a B2B SaaS tool"

"Create sales page content using PAS framework"

"Generate hero section copy for my product"

"Write conversion-optimized CTAs"

"Help me with landing page headlines"

Output Quality

Ensure all copy:

Leads with value, not features

Addresses target audience pain points

Uses emotional and logical appeals

Has clear, compelling CTAs

Includes social proof elements

Handles objections proactively

Creates urgency appropriately

Is scannable and easy to read

Uses proven copywriting frameworks

Follows conversion optimization best practices

Generate professional, high-converting landing page copy that turns visitors into customers.