Gingiris Launch

SKILL.md

---
name: gingiris-launch
description: |
  🇺🇸 Product Launch & Product Hunt #1 Playbook — Multi-channel launch timing and sequencing. T-14 warm-up → T-0 launch day → T+7 momentum. Hunter selection, maker comment templates, comment cadence, anti-shadowban rules. Distilled from 30+ Product Hunt #1 daily launches across 150+ AI startups. **Supports 3 product paths: developer/maker (PH+GitHub), B2C consumer (Reddit/communities/TikTok, skip PH), B2B (LinkedIn+media).**

  🇨🇳 产品发布与 Product Hunt 夺冠手册 — 多渠道发布的时序与节奏。T-14 预热 → T-0 发布日 → T+7 后续。Hunter 选择、maker comment 模板、评论节奏、防 shadowban。提炼自 30+ 次 Product Hunt 日冠、150+ AI 创业公司实战。**支持三种产品路径：开发者/maker（PH+GitHub）、2C 消费者（社区种子/TikTok，跳过 PH）、B2B（LinkedIn+媒体）。**

  🇯🇵 プロダクトローンチ＆Product Hunt 1位プレイブック — マルチチャネルのローンチ時系列。T-14準備→T-0当日→T+7モメンタム。ハンター選定、メーカーコメント、コメントリズム、シャドウバン回避。**3つの製品パス対応：開発者/maker（PH+GitHub）、2C消費者（コミュニティ種・TikTok、PHスキップ）、B2B（LinkedIn+メディア）。**

  🇰🇷 제품 출시 & Product Hunt 1위 플레이북 — 멀티채널 출시 타이밍과 시퀀싱. T-14 워밍업 → T-0 출시일 → T+7 모멘텀. 헌터 선정, 메이커 코멘트, 댓글 리듬, 섀도밴 방지. **3가지 제품 경로 지원: 개발자/maker(PH+GitHub), 2C 소비자(커뮤니티 씨드/TikTok, PH 건너뜀), B2B(LinkedIn+미디어).**

  Triggers: "product launch" | "launch strategy" | "Product Hunt" | "PH launch" | "how to launch" | "go to market" | "GTM" | "launch day" | "find a hunter" | "maker comment" | "launch sequencing" | "发布策略" | "产品发布" | "发 PH" | "Product Hunt 准备" | "找 hunter" | "ローンチ" | "출시 전략"
when_to_use: |
  Use this skill when you need to: execute a Product Hunt launch, plan multi-channel GTM
  sequencing (T-14 to T+7), select a hunter, write maker comments, seed launch-day community
  engagement, or build cold-start momentum for a new product.
  Trigger phrases: "product launch" | "Product Hunt" | "GTM" | "launch strategy" |
  "发布策略" | "产品发布" | "发PH" | "找hunter" | "출시 전략"
---

# Product Launch — GTM Strategy & Product Hunt #1 Playbook

> 🌍 **Language / 语言**: [English](#english-version) | [中文](#中文版)

## 产品类型分岔：先选你的路径

**你的产品主要用户是谁？**

### 路径 A：开发者 / maker（默认）
→ Product Hunt + GitHub + HN + dev 社区
→ 继续阅读下面的 Launch SOP

### 路径 B：普通消费者（学生/上班族/游戏玩家等）
→ App Store + 垂类社区种子 + 内容获客
→ **跳过 Product Hunt**（受众错配，ROI 极低）
→ 冷启动渠道：Reddit 垂类 / 小红书 / TikTok / Quora / 知乎
→ 免费产品当钉子（PLG）：先拿到前 100 个真实用户再放量
→ 前 100 用户 SOP：在目标社区找近期抒怨同类问题的人 → 私信邀请免费试用 → 用户访谈固化 PMF

### 路径 C：B2B 决策者
→ LinkedIn 精准建联 + 行业媒体 + HARO
→ 继续阅读下面的 Launch SOP，重点看 B2B 部分

---

A launch is a *sequence*, not an event. The teams that win Product Hunt rarely have the best product that day — they have the best **timing, comment cadence, and pre-seeded audience**. This playbook is the 14-day operating timeline distilled from 30+ #1 daily launches.

---

## English Version

### The 14-day timeline

| Window | What you do |
|:---|:---|
| **T-14 — Prep** | Landing page, pricing, FAQ all live. ≥100 early users + email list. Pick **one** hunter. 3 gallery images + one 30-second demo video ready. |
| **T-7 to T-2 — Warm-up** | Post a "we're launching, AMA" in the PH discussion board. Tease on X / LinkedIn / Reddit **without linking the launch page** (don't leak the traffic). Greet your list. Confirm hunter timezone + **00:01 PST** post time. |
| **T-1 — Final check** | Lock every asset. Draft the first comment (<500 words). Prepare 10 FAQ reply templates. Ping 10–20 core supporters for tomorrow morning. |
| **T-0 — Launch day** | **00:01 PST** hunter posts → **00:15** you post the maker first comment → reply in batches every 30 min (never solicit upvotes) → **14:00 PST** push the second wave (mailing list + community) → **23:00 PST** post a thank-you. |
| **T+1 to T+7 — Momentum** | Reply to *every* comment, including the critical ones. Turn the "Featured" screenshot + numbers into a case study. If you hit daily #1, write a "how we won" post and set it as canonical. Import every upvoter email into your user pool. |

### Hunter selection matrix

| Priority | Criteria |
|:---|:---|
| **P0** | Successful hunt in the last 30 days **and** an adjacent product domain |
| **P1** | 1k+ followers **and** active (posts weekly) |
| **P2** | A real relationship (you've talked, mutual friends) |
| ❌ | 50k+ followers but no hunt in 6 months — vanity, low reach |

Find hunters: `producthunt.com/@<category>-hunters`. **Activity beats follower count.**

### Maker comment — pick one of 6 archetypes

1. **Founder story** — why you built it → your pain → the fix
2. **Before / After** — life without your product vs. with it
3. **Key-stat hook** — open with one explosive number
4. **Honest limitation** — admit what's not perfect yet (reads as real)
5. **Community thanks** — @-name the users who tested
6. **Tech-stack pride** — your architecture choices (for dev-facing products)

Choose by audience: dev product → #6; general → #1 or #3.

### Anti-pitfall checklist

- ❌ Don't still be changing the product on launch day (flaky).
- ❌ Don't have friends/family farm upvotes — PH shadowbans fast.
- ❌ Don't put external links in the first comment (triggers review demotion).
- ❌ Don't forget mobile screenshots (40% of traffic is mobile).
- ❌ Don't force daily #1 — #2–#3 are wins too (and draw less hate).

### Go / no-go: budget-tier benchmarks

| Budget | Realistic output |
|:---|:---|
| ~$1K | A few hundred signups (YouTube micro-ads + niche subreddits + topic groups) |
| $5K | ~1,800 votes/24h — #1 within reach, but a real campaign at this level had its daily #1 revoked post-hoc; respect the pacing red lines |
| $10–20K | ~1M impressions + low-thousands signups |
| <$20K | 10k+ star open-source launch (execution team ≤5 people) |

**Counter-intuitive but field-tested: on a small budget, skip PH.** The same spend on ~10 Twitter KOL/KOCs yields more exposure *and* signups — PH exposure→upvote converts at ~1%, while open-source promo on Reddit converts exposure→star at 5–8%.

### Vote velocity red lines (pace even your real supporters)

- **≤100 votes/hour total, ≤30/hour from any single channel.** PH sweeps suspicious votes roughly every 2 hours — a spike gets stripped.
- Ask supporters to vote from **mobile + cellular data (4G)**, not one office Wi-Fi.
- **Badge exposure tiers:** a weekly badge ≈ 7× the exposure of a daily badge, monthly ≈ 30× — decide which leaderboard you're actually fighting for before you spend.

### Launch-day traffic: plan backwards

Set the total traffic target first → split it into per-channel hard numbers → attribute with per-channel UTM short links.
Field case (an AI Agent product, 2025-12): 500K launch-day visits = 400K Twitter (40 KOL quotes) + 20K Reddit + 20K YouTube ads + 20K TG/FB/LinkedIn groups + the rest → **~800 signups, CAC $6.25**.

### Sequencing patterns that compound

- **Two-day structure** — launch day (half your KOLs → website) + leaderboard day (other half → PH), so the two goals don't dilute each other's traffic.
- **KOL burst window** — 50–100 KOLs commit to posting within the same 24–48h to trigger an algorithmic spike.
- **"60-point start"** — start prepping launch assets when the product is at 60%; the launch-ready bar is **≥10 developers satisfied and still actively using it**.
- **Four propagation pillars** (Manus/Devin post-mortems): product strength as the narrative base → emotional narrative → influencer flywheel → platform relay (Day 0–3 X builds the topic → Day 3–10 YouTube/Substack consolidates → Day 10+ Reddit/HN long tail).
- **Reproducibility sets the ceiling of the emotional narrative.** Genuine wow ≠ polite repost: the same KOL drew 2.8M views recommending a reproducible product vs ~20 likes on a favor-share.

### Hacker News quick rules

- Front-page bar: **30 upvotes + 10 comments within 30 minutes of posting**; if it hasn't moved by minute 35–45, it drops off.
- Post at 18:00–20:00 Beijing time (US morning).
- HN agencies at ~$500/post are poor ROI — skip them.
- One fish, two meals: translate the same English post straight into Chinese for V2ex / linux.do.

### PH is a paid channel — the free Thu/Fri/Sat play

Treat PH as paid marketing by default: Mon–Wed are high-traffic days you usually only win with paid pushes. The zero-spend alternative (field-tested, took a daily #1 — self-reported):

1. **Decide the goal first**: branding (fight the Mon–Wed vote pool, budget it) vs. a batch of early customers (Thu–Sat is enough).
2. Launch on **Thursday / Friday / Saturday** — lower traffic, much weaker competition.
3. Pull votes by hand: LinkedIn groups (e.g. 4 groups, a few hundred to 1,000+ members each) + private communities — **DM members one by one**, never bulk-blast.
4. Assets fully prepared before posting: 1 video + 5 gallery images.

### Badge-or-relaunch rule

- Daily / weekly / monthly boards each badge the **top 5 only** — if you launch, launch to take a badge.
- If launch-day competition is too strong for top 5: **email PH support ("we made a mistake"), request removal, relaunch on a quieter day.** Caveat: this trick is now widely used and PH has started pushing back — last resort only.
- Per-launch yield to expect: low hundreds to high thousands of signups + a few dozen Discord joins + backlinks from media that scrape the boards (self-reported baseline).

### The core formula and the 4-step launch SOP

> Marketing = **precise user-channel matching × high-quality content design.**

| Step | Action |
|:---|:---|
| 1. Fill the SOP template | Each launch type has its own template doc; the team fills in the blanks |
| 2. Channel breakdown → list | Decide in-house vs. agency per channel; make each channel concrete (Reddit: which subreddits, whose DMs, which competitor's users) |
| 3. Content pack ×3 | Confirmed one-line intro + key feature points + user cases |
| 4. 80/20 | ~80% of the method repeats across launches; 20% is customized to this product's edge |

- Minimum crew: **1 full-time + 1–2 interns** runs a decent launch; training an in-house team takes ≈1–2 months (self-reported).
- ROI baseline for a well-run organic-heavy launch: **≈$10–20K budget → hundreds of thousands to ~1M impressions → thousands to 10K+ signups** (self-reported consulting benchmark).

### Launch-day combo (4 parallel actions)

The same-day action set behind a ≈6,000-star first week (open-source launch, 2022 — self-reported):

1. Post in target communities (Reddit etc.).
2. **DM the follower lists of your named competitors** — this alone converted a few hundred stars.
3. Publish the launch article + a README a stranger grasps in one pass.
4. Submit to directory / navigation sites (a competitor's zero-budget launch covered ~40 channels in one day, ~20 of them directories).

### 48-hour timed-vote case (election ≈ leaderboard day)

A 48h student-union election — structurally the same game as a PH launch window:

- **Walk the funnel yourself first**: voting took ~5 min (register → find seat → find candidate → captcha). High friction means casual traffic is worthless — mobilize strong-intent supporters only.
- **Fight only your base**: target the ~3,600-person core group, not the 10K+ whole campus.
- **Seed the must-pass spots**: elevators, library entrance, canteen doors; 40+ volunteers in 5 squads, tasks assigned by proximity.
- Result: **800+ votes in 48h, ≈2× the runner-up** (recalled numbers, self-reported).

### What to do next

- Launch day + 24h → monitor "`<product> product hunt`" keyword rankings.
- Hit daily #1 → write the "how we won" post, set canonical to your domain.
- Heavy skepticism in comments → open formal user interviews.

---

## 中文版

### 14 天时间线

| 阶段 | 动作 |
|:---|:---|
| **T-14 准备** | 落地页、定价、FAQ 就绪。≥100 早鸟用户 + 邮箱列表。选 **1 个** hunter。3 张主 gallery 图 + 1 个 30 秒 demo。 |
| **T-7 到 T-2 预热** | PH discussion 发一篇 "we're launching, AMA"。X / LinkedIn / Reddit 预告但**不贴发布页链接**（别抢自己流量）。给用户列表打招呼。确认 hunter 时区 + **PST 00:01** 发布时间。 |
| **T-1 终检** | 锁定全部 asset。写好 first comment（<500 字）。备 10 条 FAQ 回复模板。提醒 10–20 个核心支持者。 |
| **T-0 发布日** | **00:01 PST** hunter 发布 → **00:15** 你发 maker first comment → 每 30 分钟回一批评论（绝不刷 upvote）→ **14:00 PST** 推 second wave → **23:00 PST** 发感谢帖。 |
| **T+1 到 T+7 后续** | 回完所有评论（含差评）。把 Featured 截图 + 数据做成 case study。进 daily #1 就写 "how we won" 并设 canonical。所有 upvoter 邮箱导入用户池。 |

### Hunter 选择矩阵

| 优先级 | 标准 |
|:---|:---|
| **P0** | 最近 30 天有成功 hunt 且产品领域相似 |
| **P1** | Follower 1k+ 且每周活跃 |
| **P2** | 有真实社交关系（聊过、共同朋友） |
| ❌ | Follower 50k+ 但 6 个月没 hunt — 虚荣指标、触达低 |

**活跃度 > follower 数。**

### Maker comment 6 种模板

1. **Founder story** — 为什么做 → 你的痛 → 解法
2. **Before / After** — 用你产品前后的对比
3. **Key stats hook** — 一个爆炸数据开头
4. **Honest limitation** — 承认还不完美，显真实
5. **Community thanks** — @ 点名测试用户
6. **Tech stack pride** — 技术选型（开发者向产品）

选哪个：to dev → 6；to general → 1 或 3。

### 反踩雷清单

- ❌ 发布当天还在改产品（flaky）
- ❌ 让亲友刷 upvote（PH 很快 shadowban）
- ❌ first comment 留外链（触发审核降权）
- ❌ 忘记 mobile 截图（40% 流量来自手机）
- ❌ 硬撑 daily #1（#2–#3 也是成功，且少被喷）

### Go / no-go：预算分级产出基准

| 预算 | 现实产出 |
|:---|:---|
| ~$1K | 小几百注册（YouTube 小额投流 + 垂直 subreddit + 主题群） |
| $5K | 24h 约 1,800 票可达——但有实战案例冲上日榜第一后被 PH 事后清票收回，控速红线不是建议是保命 |
| $1–2 万 | ~100 万曝光 + 小几千注册 |
| <$2 万 | 过万 star 的开源发布（执行团队 ≤5 人） |

**反直觉但实测成立：预算不高别卷 PH。** 同样预算给 ~10 个 Twitter KOL/KOC，曝光和注册都更高——PH 曝光→upvote 转化仅 ~1%，而 Reddit 开源宣发曝光→star 转化 5–8%。

### 上票控速红线（真实支持者也要控速）

- **总量 ≤100 票/小时，单一渠道 ≤30 票/小时。** PH 约每 2 小时清一次可疑票，突刺会被剥掉。
- 请支持者用**手机 + 蜂窝数据（4G）**投票，别挤同一个办公室 Wi-Fi。
- **badge 曝光分层：周榜曝光 ≈ 日榜 7 倍，月榜 ≈ 30 倍**——先想清楚冲哪个榜，再决定花钱节奏。

### 发布日流量倒排法

先定总流量盘子 → 拆成每个渠道的硬数字 → 每渠道 UTM 短链归因。
实测案例（某 AI Agent 产品，2025-12）：发布日 50 万流量 = 40 万 Twitter（40 红人 quote）+ 2 万 Reddit + 2 万 YouTube 投流 + 2 万 TG/FB/LinkedIn 群 + 其余 → **约 800 注册、CAC $6.25**。

### 会复利的节奏打法

- **双日结构**——发布日（一半红人导官网）+ 打榜日（另一半导 PH），两个目标互不稀释流量。
- **KOL 集中爆破窗口**——50–100 个 KOL 约定同一 24–48h 内发布，制造算法级爆点。
- **"60 分启动"**——产品 60 分就开始备发布物料；launch 就绪判据：**≥10 个开发者满意且持续在用**。
- **四大传播支柱**（Manus/Devin 复盘）：产品力叙事基础 → 情绪叙事 → 影响者飞轮 → 平台接力（Day 0–3 X 造话题 → Day 3–10 YouTube/Substack 沉淀 → Day 10+ Reddit/HN 长尾）。
- **可复现性决定情绪叙事的天花板。** 真心惊喜 ≠ 人情帮转：同一个 KOL，推荐可复现产品 2.8M 浏览 vs 人情转发只有 ~20 个赞。

### Hacker News 速查规则

- 上首页标准：**发帖 30 分钟内 30 upvote + 10 评论**；35–45 分钟还没起来就掉出首页。
- 北京时间 18:00–20:00 发（美国上午）。
- HN agency 约 $500/帖，ROI 差，不推荐。
- 一鱼两吃：英文稿直译发 V2ex / linux.do。

### PH 本质是付费渠道——周四五六免费打法

默认把 PH 当 paid marketing：周一到周三是高流量日，基本要花钱才打得动。零预算替代方案（实测拿过日榜第一，self-reported）：

1. **先定目标**：要 branding（卷周一到三的票仓，配预算）还是只要一批早期客户（周四五六够用）。
2. 选**周四 / 周五 / 周六**发布——流量低、竞争弱得多。
3. 人肉拉票：LinkedIn 社群（如 4 个群、每群几百到 1,000+ 人）+ 私域社群——**逐个 DM**，绝不群发。
4. 物料发布前全部备齐：1 个视频 + 5 张图。

### Badge 铁律：拿不到就重发

- 日 / 周 / 月榜**各只有前 5 名有 badge**——要发就冲着 badge 发。
- 发布日竞争太强进不了前五：**给 PH 官方发邮件（"我们犯了个错误"）申请 remove，择低竞争日重发。** 注意：此招用的人多了，官方已开始卡——只当最后手段。
- 单次发布收益预期：小几百到大几千注册 + Discord 进小几十人 + 自媒体爬榜带来的 backlinks（自述口径基准）。

### 核心公式与发布 SOP 四步

> marketing = **用户渠道的精准匹配 × 高质量的内容设计。**

| 步骤 | 动作 |
|:---|:---|
| 1. 填 SOP 模板 | 每种发布类型有专属模板文档，团队往里填空 |
| 2. 拆渠道 → 拉清单 | 每个渠道决策自营还是外包；渠道要定向落地（Reddit：哪些 subreddit、私信谁、对标哪个竞品的用户） |
| 3. 内容包三件套 | 一句话介绍确认 + 关键功能点 + 用户案例 |
| 4. 80/20 | 方法论 ~80% 各发布通用，20% 按产品优势定制 |

- 最小配置：**1 个 full-time + 1–2 个实习生**即可完成一次相对还行的发布；带出 in-house 团队约 1–2 个月（自述口径）。
- 一场执行到位的 organic 为主发布的 ROI 基准：**≈$1–2 万美金预算 → 几十万到上百万曝光 → 几千到上万注册**（咨询实战自述口径）。

### 发布日组合拳（4 个并行动作）

一周 ≈6,000 star 背后的当日动作组合（开源发布，2022，自述口径）：

1. 目标社区发帖（Reddit 等）。
2. **私信对标竞品的 follower list**——仅此一项转化了几百个 star。
3. 发布文章 + 一遍就能看懂的 README。
4. 提交导航站 / 目录站（某竞品零预算发布一天铺了约 40 个渠道，其中约 20 个是导航站）。

### 48 小时限时打榜案例（竞选 ≈ 榜单日）

一场 48 小时投票窗口的学生会竞选——和 PH 发布日结构同构：

- **先自己走一遍漏斗**：投完一票约 5 分钟（注册 → 找席位 → 找候选人 → 验证码）。高摩擦意味着泛流量无效——只动员强意愿支持者。
- **只打基本盘**：瞄准 ~3,600 人核心群体，不碰 1 万+ 全体。
- **铺必经点位**：电梯、图书馆门口、食堂门口；40+ 志愿者分 5 个小队，按就近原则分工。
- 结果：**48 小时 800+ 票，约为第二名 2 倍**（回忆数字，self-reported）。

---

*By Iris (生姜 Iris) · ex-COO @ AFFiNE (60k★), 30× Product Hunt #1 · Install: `npx skills add Gingiris-1031/gingiris-launch`*