Cb Crisis Communication Protocol Publish

SKILL.md

---
name: Cross-border Crisis Communication Protocol
description: Handle PR crises in any market with culturally-appropriate response protocols. Get press statements, social media responses, internal comms templates, and stakeholder updates — all localized for your target market's media landscape and cultural expectations.
---

# Cross-border Crisis Communication Protocol

## Overview

A response framework for overseas brand, product, service, cultural, or compliance crises across multiple markets and channels.

This is a pure descriptive OpenClaw skill for overseas expansion planning. It provides frameworks, templates, checklists, decision criteria, and risk reminders. It does **not** execute code, call APIs, access the network, scrape websites, submit forms, make purchases, send messages, or perform any external action.

## When to Use

Use this skill when the user needs structured help with cross-border crisis communication protocol in a cross-border or international expansion context.

Typical trigger phrases include:
- overseas PR crisis
- cross-border crisis communication
- international brand backlash
- foreign customer complaint crisis
- global reputation response

## Target Users

Founders, PR teams, customer support leads, legal/compliance coordinators, and market managers.

## Inputs to Collect

Ask for or infer the following context before producing the final framework:

- Target market or list of candidate markets
- Product, service, category, or business model
- Current business stage and domestic traction, if any
- Target customer segment and purchase context
- Expansion goal, timeline, budget range, and constraints
- Existing assets such as brand story, content, team, channels, customer data, or partners
- Known risks, assumptions, compliance concerns, and decision deadlines

If important inputs are missing, state the assumptions clearly and provide a version that can be refined later.

## Workflow

1. Classify the issue by severity, market scope, stakeholder harm, legal exposure, misinformation risk, and speed of escalation.
2. Map affected stakeholders and channels, including customers, creators, partners, regulators, employees, media, communities, and platform audiences.
3. Create the first-response holding statement with empathy, facts known, facts not yet known, action underway, and next-update timing.
4. Design localization, approval, and escalation workflow so the response does not contradict local law, cultural expectations, or operational reality.
5. Plan monitoring, correction, customer support, and post-crisis learning actions that reduce recurrence rather than only closing the PR cycle.

## Output Modules

### Crisis classification matrix
- Purpose: turn the user's market context into a structured planning component.
- Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
- Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

### Stakeholder and channel map
- Purpose: turn the user's market context into a structured planning component.
- Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
- Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

### First-response statement template
- Purpose: turn the user's market context into a structured planning component.
- Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
- Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

### Localization and approval workflow
- Purpose: turn the user's market context into a structured planning component.
- Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
- Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

### Escalation and monitoring plan
- Purpose: turn the user's market context into a structured planning component.
- Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
- Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

### Post-crisis learning review
- Purpose: turn the user's market context into a structured planning component.
- Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
- Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

## Example Prompts

Try these real-world scenarios to see what this skill can produce:

**Prompt 1: Product Safety Crisis**
> "A customer in France posted a TikTok showing our kitchen appliance smoking during use (15M views in 48 hours). The product is UL-certified but this looks bad. We're a US-based brand selling in 12 EU countries. Build our crisis response: French market statement, EU-wide customer notification, social response strategy, and internal escalation protocol."
> → Output: Crisis severity assessment (Level 2 — brand trust at risk, not safety), French market statement (FR + EN, apologetic but factual, compliant with French consumer law tone), EU-wide customer email (GDPR-compliant, proactive recall/check offer), social response matrix (TikTok, Instagram, X — response templates per platform, per sentiment), internal comms templates (CEO → team, support team script), media Q&A prep (10 anticipated questions + approved responses), 72-hour action timeline

**Prompt 2: Data Breach Response**
> "A data breach exposed 50,000 customer email addresses on our ecommerce site. We operate in the US, UK, and Australia. Each jurisdiction has different notification requirements (GDPR, CCPA, Australian Privacy Act). Build the multi-jurisdiction crisis response."
> → Output: Legal notification requirements matrix (US/UK/AU — deadline, format, required content per law), customer notification emails (3 versions, jurisdiction-specific), press statement (3 versions), regulatory filing checklist, social media holding statement, CEO internal memo, 48-hour communications sequence

**Prompt 3: Social Media Backlash**
> "An influencer we sponsored in the Middle East made a politically insensitive comment. We're getting boycott calls across GCC countries (Saudi, UAE, Kuwait, Qatar). Our local partners are panicking. Build the response protocol — we need to act within 4 hours."
> → Output: Crisis triage (severity, stakeholder map, escalation triggers), holding statement for immediate release (AR + EN), influencer relationship termination statement, local partner communication packet (talking points + customer-facing template), GCC-market social listening dashboard setup, recovery campaign framework (post-crisis, 30-day rebuild)

## Getting Started

👋 **cb-crisis-communication-protocol installed!**

When things go wrong in international markets, I build your response — statements, social replies, internal comms, all localized and culturally calibrated.

Test it with a scenario:
> "A crisis just hit: [describe incident] in [market]. Our brand is [brand context]. Build the response protocol."

Even hypothetical — I'll show you exactly how the response should look.

## Safety and Limitations

Crisis guidance is strategic communication support only; legal, regulatory, safety, or liability matters require qualified professional counsel.

Additional limitations:

- No professional legal, tax, financial, medical, employment, investment, or compliance advice.
- No guarantee of market success, conversion improvement, legal compliance, or platform acceptance.
- Verify local laws, platform policies, consumer expectations, and current market facts with qualified professionals and reliable sources.
- Avoid stereotyping cultures or users; treat all cultural observations as hypotheses requiring local validation.

## Acceptance Criteria

- Classifies crisis severity and stakeholder impact
- Provides first-response templates with adaptation notes
- Defines approval and escalation roles
- Includes channel-specific response guidance
- Adds a post-crisis review checklist
- Provides structured, market-aware outputs rather than generic overseas expansion advice.
- Includes explicit assumptions, evidence gaps, and validation steps.
- Stays pure descriptive with no code execution, API calls, browsing, network access, or external side effects.