Bathroom Remodeling Marketing Kit

intent

generates fully compliant bathroom remodeling marketing copy across seasonal campaigns, service pages, reputation systems, and digital ads. use this skill when you're a licensed B-2contractor, design-build firm, or home services business that needs marketing templates that don't expose you to FTC, EPA, ADA, or state licensing violations. the skill enforces 7 compliance gates that block the liability-generating claims written by generic AI tools, copywriters, and marketing agencies (e.g., "we handle all trades," "no permit needed," "ADA compliant residential bathroom," "lifetime guarantee," "safe lead removal" without credentials). output is ready-to-customize templates with blanks for your license numbers, EPA firm certifications, and local permit details.

inputs

required parameters:

• contractor name and B-2 license number (NRS 624.215)
• any C-1 (plumbing), C-2 (electrical), C-21 (HVAC) license numbers for in-house trades, or names/numbers of licensed subcontractors
• EPA RRP Firm Certification number (if working on pre-1978 homes)
• EPA Certified Renovator name and credential number (if working on pre-1978 homes)
• general liability insurance provider and policy number
• workers' comp insurance provider and policy number
• service area jurisdiction (Clark County, NV default; specify if other)
• target campaign type: seasonal campaigns | service pages | reputation/referral | digital ads

optional parameters:

• company website URL (for schema markup)
• Google Business Profile URL (for GBP content calendar)
• NAR Cost vs. Value Report year (default: 2025; used for ROI claims)
• specific services offered (e.g., master bath remodel, walk-in shower, tub-to-shower, aging-in-place)
• audience personas (homeowner preparing to sell, aging-in-place buyer, budget-conscious, luxury upgrade)
• prior TCPA consent documentation (for SMS review request sequences)

external connections:

• google business profile (for GBP posts and schema)
• facebook/instagram business accounts (for ad copy templates)
• google ads account (for responsive search ads, local service ads eligibility check)
• email marketing platform (for nurture sequence delivery)
• SMS platform with TCPA/PEWC audit trail (for compliant review requests)

setup guidance:

• EPA RRP Firm Cert: verify at epa.gov/lead/firms-certified-renovation-firms before including in output
• NRS 624 license verification: request contractor confirm license status via nevada.gov/business/licensing
• TCPA consent: ensure SMS review requests only go to contacts with prior express written consent per 47 CFR 64.1200
• NAR CVR: cite current year; 2025 Pacific region bathroom remodel ROI = 71.7% cost recoup (confirm before use)

procedure

step 1: validate contractor credentials and licensing scope

• input: contractor name, B-2 license number, list of in-house trades (C-1, C-2, C-21, etc.)
• action: cross-reference NRS 624.215 scope definitions. confirm B-2 covers "general building" (bathroom remodels including structural, plumbing coordination, electrical coordination). if contractor claims in-house C-1/C-2 work, require license numbers for each trade. if using subcontractors, note subcontractor names and license numbers.
• output: compliance gate 1 passed/failed. if failed, block copy that says "we do everything in-house" or "one-stop remodel" without license disclosure. if passed, generate scope disclosure template (e.g., "B-2 License #[X], C-1 Plumbing #[Y], C-2 Electrical #[Z]").
• edge case: if contractor has B-2 but no C-1/C-2, all plumbing/electrical copy must name subcontractors with license #s.

step 2: assess EPA RRP trigger and apply lead-safe disclosure

• input: service area (Clark County, NV default), home age target (pre-1978 or all homes), EPA RRP Firm Cert number (if available), Certified Renovator credentials (if available)
• action: if marketing targets pre-1978 homes or doesn't specify home age, EPA RRP applies (40 CFR Part 745). require EPA RRP Firm Cert # and Certified Renovator name/CR # in output. if contractor lacks EPA RRP credentials, block all lead-related claims ("safe removal," "lead-safe," "certified for old homes"). do not fabricate EPA credentials.
• output: compliance gate 2 passed/failed. if passed, insert EPA RRP disclosure on all campaign copy targeting pre-1978 homes: "EPA RRP-Certified Firm [#X] | Certified Renovator [Name, CR #] | Pre-renovation lead testing available on request." if failed, restrict messaging to "we follow EPA lead-safe practices" (generic, defensible).
• edge case: if contractor works on mix of pre-1978 and post-1978, segment ad creative by home age or require universal EPA RRP disclosure.

step 3: enforce Clark County permit gate and disclosure

• input: service scope (plumbing, electrical, structural, window replacement, or cosmetic only), jurisdiction (default Clark County, NV)
• action: cross-reference BCC 16.04.080 / NRS 278.580. if scope includes plumbing rough-in, electrical circuits/GFCI, structural changes, or windows, permit is required. block copy like "no permit needed," "quick remodel without paperwork," "skip permitting." all campaigns must include permit disclosure: "All work permit-pulled and inspected by Clark County Building Department , protects your home value at resale."
• output: compliance gate 3 passed/failed. if scope is cosmetic-only (paint, fixtures, tile on existing layout), permit disclosure optional but recommended. if structural/electrical/plumbing, permit disclosure mandatory in all copy.
• edge case: if contractor does unpermitted cosmetic-only work historically, advise that homeowner disclosure at sale time is still recommended to avoid title issues.

step 4: correct ADA/accessibility language per FHA, not ADA Title III

• input: service type (residential vs. commercial), marketing angle (general bathroom, aging-in-place, accessibility-focused)
• action: ADA Title III (28 CFR Part 36) applies to commercial facilities only. residential bathrooms fall under Fair Housing Act (FHA), which mandates accessibility in new construction of 4+ unit buildings only. retrofit residential accessibility is voluntary (aging-in-place). block copy: "ADA compliant bathroom," "ADA accessible master bath," "we'll make your bathroom ADA compliant." substitute with: "Aging-in-place accessibility upgrades (ANSI A117.1 guidelines): grab bars, barrier-free shower entry, comfort-height fixtures , designed for lifetime use." if commercial restroom work, use "ADA Title III compliant" with specific ADA 2010 Standards reference.
• output: compliance gate 4 passed/failed. all residential accessibility copy corrected to FHA + ANSI A117.1 language.
• edge case: if marketing to both residential and commercial, generate separate templates (commercial uses ADA Title III; residential uses FHA + ANSI A117.1).

step 5: isolate mold discovery scope and IICRC credential requirement

• input: service scope (bathroom remodel), mold handling claims (if any)
• action: IICRC S520 Standard defines mold remediation as separate from general remodeling. block copy: "if we find mold, we'll take care of it," "full mold removal included," "we handle mold , no separate company." if contractor does not hold IICRC AMRT (Applied Microbial Remediation Technician) or WRT (Water Restoration Technician) credentials, prohibit all mold remediation claims. substitute with: "If mold is discovered during demolition, we pause work, document findings, and connect you with a licensed mold remediation specialist before proceeding. Your health and your home's structural integrity come first."
• output: compliance gate 5 passed/failed. if contractor has IICRC S520 credentials and separate mold remediation contract template available, generate "mold-inclusive" copy. if not, generate mold-pause-and-refer copy only.
• edge case: mold discovery during demolition common in pre-1978 homes and high-humidity climates; always include mold discovery language in service pages targeting those demographics.

step 6: load-bearing wall scope and PE stamp requirement

• input: service scope (wall removal, bathroom expansion, structural changes)
• action: Nevada (NRS 625.030) requires Professional Engineer (PE) for structural analysis (wall removal, load path, beam sizing). Clark County Building Department requires PE-stamped drawings for load-bearing wall work. block copy: "we can open any wall," "remove any wall for your dream bathroom," "structural changes are easy." if contractor does not coordinate PE involvement, restrict to: "Wall removal feasibility assessed during consultation. Load-bearing walls require PE-stamped drawings , we coordinate the structural engineering, you get one point of contact." if contractor does not have PE coordination process, block all "wall removal" copy.
• output: compliance gate 6 passed/failed. generate scope-accurate copy only if contractor has documented PE coordination process.
• edge case: "cosmetic bathroom" or "tile/fixture updates only" do not trigger PE requirement; clearly separate cosmetic vs. structural service pages.

step 7: warranty scope, FTC review compliance, and ROI attribution

• input: warranty claims (if any), satisfaction guarantee language (if any), review request templates (if any), ROI/home value claims (if any), online reputation claims (if any)
• action: (a) magnuson-moss warranty act §104: "lifetime waterproofing guarantee" requires written warranty terms, scope, duration, coverage limits, and warrantor name. block unqualified guarantees. substitute: "10-year waterproofing warranty on labor; tile/fixtures follow manufacturer terms (see warranty packet)." (b) FTC 2023 review request compliance: do not incentivize reviews, gate negative reviews, or require positive sentiment. SMS requests require PEWC (prior express written consent). block: "leave us a 5-star review," SMS without documented PEWC. (c) FTC Act Section 5 and NAR Cost vs. Value Report: "your bathroom will add $30k to home value" requires current source. acceptable: "2025 NAR Cost vs. Value Report: Pacific region bathroom remodel averages 71.7% cost recoup (varies by market, scope, home age)." "#1 bathroom remodeler" requires documented ranking (Google, Yelp, BBB, or third-party survey). block unsubstantiated claims. (d) "100% satisfaction guaranteed" requires clear resolution/refund policy.
• output: compliance gate 7 passed/failed. generate warranty, review request, and ROI copy only if contractor provides: (i) written warranty terms, (ii) PEWC documentation for SMS, (iii) source attribution for ROI claims, (iv) satisfaction resolution policy.
• edge case: Google and Facebook review requests may include incentives (gift card drawings) if compliant with platform TOS and do not require positive sentiment; document platform-specific rules in output.

step 8: generate campaign templates for selected prompt type

• input: campaign type (seasonal campaigns | service pages | reputation/referral | digital ads), all compliance gates 1-7 results, optional parameters (personas, website URL, GBP URL, services offered)
• action: based on campaign type, generate:
  • seasonal campaigns: spring remodel launch (landing page headline/sub, 3 FB/IG ads, 1 Google RSA, 3-email nurture, 3 GBP posts) + winter pre-approval (financing angle) + summer move-in-ready (real estate angle). all copy enforces 7 moats. if pre-1978 targeting, mandatory EPA RRP + lead testing language on all assets.
  • service pages: 6 templates (master bath, hall bath, walk-in shower, tub-to-shower, aging-in-place, commercial restroom). each includes: NRS 624 license disclosure, permit note, EPA RRP note (if pre-1978), mold pause language, PE coordination note (if structural), warranty scope, schema-ready JSON-LD (LocalBusiness + Service). no fabricated aggregateRating.
  • reputation/referral: 20 review requests (8 email, 6 SMS with PEWC, 3 door hanger, 3 verbal script) + 15 GBP response templates (5-star ×5, scope dispute ×3, timeline ×2, permit/inspection ×2, mold ×1, fake review ×1, ADA ×1) + 6 B2B referral letters (real estate, home inspector, interior designer, property manager, insurance adjuster, mortgage lender). all TCPA/FTC 2023 compliant.
  • digital ads: 12-item Google LSA eligibility checklist (B-2 license, C-1/C-2 subs, EPA RRP Firm Cert, GL + WC, background checks, permit, BBB, GBP verified) + 5 RSA ad groups (master bath, walk-in shower, aging-in-place, pre-listing, water damage rebuild) + 6 FB/IG ads + 30-day GBP content calendar + 30 keyword clusters (persona-segmented) + 3 cold outreach sequences (real estate, insurance, property manager).
• output: full campaign templates (Word/Google Doc format recommended) with blanks for contractor name, license #s, EPA credentials, website URL, contact info. all copy pre-compliant with moats 1-7; contractor customizes with their data.

step 9: quality assurance check and final compliance audit

• input: all generated copy from step 8
• action: scan all copy for moat violations. check for: (a) unlicensed trade claims without license #s, (b) lead safety claims without EPA RRP, (c) permit-optional language, (d) "ADA compliant" residential language, (e) mold handling without IICRC, (f) unrestricted wall removal claims, (g) unqualified guarantees, (h) unattributed ROI claims, (i) unsubstantiated ranking claims, (j) review incentives without PEWC. if violations found, rewrite and flag for contractor attention.
• output: compliance audit report (list of rewritten passages, if any) + final templates marked "ready to use" or "requires contractor review."

decision points

if contractor has B-2 license + full in-house C-1, C-2, C-21 credentials (all license #s provided)

• generate copy: "B-2 License #[X], C-1 Plumbing #[Y], C-2 Electrical #[Z], C-21 HVAC #[W] , all work performed by licensed in-house staff."
• else if contractor has B-2 + some in-house trades + some subcontractors
• generate mixed copy: "B-2 License #[X], C-1 [name, licensed subcontractor], C-2 [name, licensed subcontractor]."
• else if contractor has B-2 only (no in-house trade licenses)
• generate subcontractor-heavy copy: "Coordinated by licensed B-2 General Contractor #[X]. All plumbing, electrical, HVAC performed by licensed subcontractors [names + #s]."
• else (no B-2 license provided)
• block all copy generation; return error: "B-2 license required to proceed."

if EPA RRP Firm Cert # + Certified Renovator CR # provided

• generate all campaign copy with mandatory EPA RRP disclosure on pre-1978 targeting: "EPA RRP-Certified Firm #[X] | Certified Renovator [name, CR #]."
• else if EPA RRP credentials not provided but contractor targets pre-1978 homes
• restrict EPA language to: "We follow EPA lead-safe practices for homes built before 1978. Pre-renovation testing available on request." (defensive, non-specific).
• else if contractor targets post-1978 homes only
• EPA RRP language optional; offer EPA disclosure as optional upsell in output.

if service scope includes plumbing, electrical, structural, or windows (permit-required work)

• generate all copy with mandatory permit disclosure: "All work permit-pulled and inspected by Clark County Building Department."
• else if scope is cosmetic-only (paint, fixtures, tile on existing layout)
• permit disclosure optional; offer as optional upsell.

if service is residential (single-family, multi-unit rental, condo)

• rewrite all accessibility language to FHA + ANSI A117.1 standard; block "ADA compliant."
• else if service is commercial (office restroom, restaurant, retail)
• generate accessibility copy referencing ADA Title III + ADA 2010 Standards; "ADA compliant" acceptable for commercial.

if contractor provided IICRC S520 + AMRT or WRT credentials

• generate mold-inclusive copy: "If mold is discovered during demolition, our IICRC-certified team [name, credential #] manages containment, air scrubbing, and clearance testing, with a separate remediation scope and contract."
• else (no IICRC credentials)
• generate mold-pause-and-refer copy only: "If mold is discovered, we pause work and connect you with a licensed mold remediation specialist."

if contractor provided documented PE coordination process

• generate structural work copy: "Wall removal feasibility assessed during consultation. Load-bearing walls require PE-stamped drawings , we coordinate the structural engineering, you get one point of contact. Engineering timeline: 1-2 weeks."
• else (no PE coordination documented)
• block all wall removal, structural change, and "open concept" copy. restrict to cosmetic bathroom copy only.

if contractor provided written warranty terms (coverage, duration, scope limits, warrantor name)

• generate qualified warranty copy: "[product/scope] covered under [duration]-year warranty; see warranty packet for terms, exclusions, and claim process."
• else (no written warranty)
• block all "guarantee" and "lifetime warranty" claims. substitute: "All work backed by [contractor name] and [insurance provider] coverage. Details available in contract."

if contractor provided TCPA/PEWC documentation for SMS review requests

• generate full SMS review request sequence (6 templates) with documented consent trail.
• else (no PEWC documentation)
• block SMS review requests. generate email and door-hanger review request templates only.

if contractor provided NAR Cost vs. Value Report citation (current year, region)

• generate ROI copy: "2025 NAR Cost vs. Value Report: Pacific region bathroom remodel averages [%] cost recoup (varies by market, scope, home condition)."
• else if no NAR CVR provided
• block all home value and ROI claims. offer generic value language: "A well-executed bathroom remodel enhances home comfort, resale appeal, and daily quality of life."

if contractor provided documented "#1" ranking (Google Local ranking, Yelp, BBB, third-party survey)

• generate ranking claim with citation: "#1-rated bathroom remodeler in [city] , Google Local 4.8★ average (50+ reviews)."
• else (no documentation)
• block "#1," "best," "top-rated" claims unless verifiable in real-time. substitute: "4.8★ average rating on Google (50+ reviews) , customers praise quality, communication, and on-time delivery."

if contractor provided satisfaction resolution policy (refund, rework, dispute process)

• generate satisfaction copy: "100% satisfaction guaranteed. If you're not happy, we make it right , rework or partial refund per terms in contract."
• else (no resolution policy)
• block "100% guaranteed" language. substitute: "We stand behind our work. Any issues are addressed per the terms outlined in your contract."

output contract

all campaign types deliver:

• compliance audit report (pass/fail for each of 7 moats; list of flagged violations, if any)
• customizable templates in Word or Google Doc format
• blanks clearly marked for contractor name, license #s, EPA credentials, website URL, phone, email
• schema-ready JSON-LD markup (for service pages only)
• brand voice guidance (direct, punchy, lowercase tech-bro cadence; no corporate hedging)
• sample persona-specific copy (budget buyer, luxury upgrade, real estate pre-listing, aging-in-place)

seasonal campaigns (prompt 1):

• 1 landing page template (headline, sub, CTA, lead capture form, 1 hero section)
• 3 Facebook/Instagram ad copies (80-120 char headline, 1-2 sentence body, CTA)
• 1 Google Responsive Search Ad (3 headlines, 2 descriptions)
• 3-email nurture sequence (email 1: lead magnet delivery + intro to contractor, email 2: social proof + permit/EPA disclosure, email 3: limited-time offer + contract sample)
• 3 Google Business Profile posts (calendar format, 1 per week)
• winter financing angle variant (same structure, financing-focused angle)
• summer move-in-ready variant (same structure, real estate pre-listing angle)
• file format: .docx or .gdoc with comments flagging moat-specific language

service pages (prompt 2):

• 6 service page templates (master bath, hall bath, walk-in shower, tub-to-shower, aging-in-place, commercial restroom)
• each service page includes: headline, service description (200-300 words), NRS 624 license disclosure, permit note, EPA RRP note (if pre-1978), structural note (if applicable), mold pause language, warranty scope, CTA, FAQ section (5-8 questions, moat-compliant answers)
• JSON-LD schema blocks (LocalBusiness, Service, AggregateRating if contractor provides verified review count; no fabricated ratings)
• file format: .docx with embedded JSON-LD code blocks
• note: no aggregateRating included unless contractor provides verified review source (Google, Yelp)

reputation/referral (prompt 3):

• 20 review request templates: 8 email (plain text + HTML), 6 SMS (TCPA/PEWC-compliant with documentation checkbox), 3 door hanger/card, 3 verbal scripts
• 15 GBP response templates: 5 for 5-star reviews, 3 for scope disputes, 2 for timeline concerns, 2 for permit/inspection Q&A, 1 for mold discovery scenario, 1 for fake review response, 1 for ADA question
• 6 B2B referral letters (real estate agent, home inspector, interior designer, property manager, insurance adjuster, mortgage lender) , each includes permit + EPA RRP emphasis
• file format: .docx with comments flagging TCPA/FTC 2023 compliance checkpoints

digital ads / local SEO (prompt 4):

• 12-item Google Local Services Ads (LSA) eligibility checklist (B-2 license, trade licenses, EPA RRP, GL/WC insurance, background checks, permit compliance, BBB profile, GBP verification)
• 5 Google Responsive Search Ad (RSA) ad group templates (master bath, walk-in shower, aging-in-place, pre-listing, water damage rebuild) , 3 headlines + 2 descriptions per group
• 6 Facebook/Instagram ad copies (varied angles, moat-compliant)
• 30-day Google Business Profile content calendar (format: .xlsx with post date, copy, image notes, CTA)
• 30 keyword clusters (persona-segmented: buyer intent, seller prep, accessibility, financing) with search volume estimates (Google Keyword Planner data required from contractor)
• 3 cold outreach sequences (real estate agents, insurance adjusters, property managers) , 3 emails per sequence
• file format: .docx + .xlsx

all output files include:

• contractor attribution block at top: "[Contractor Name] | B-2 License #[X] | [City, State]"
• compliance footer: "This template is marketing copy only. Contractor verifies applicable license numbers, permit requirements, and EPA credentials for their jurisdiction before publishing. Not legal advice."
• moat enforcement summary (checklist showing which moats are enforced in the output)

outcome signal

you know the skill worked when:

1. compliance audit passes all 7 moats: the output includes a pass/fail report on each moat (licensing scope, EPA RRP, permits, ADA/FHA, mold scope, structural/PE, warranty/FTC). if any moat fails, the output flags it and offers a rewrite option.

2. all templates are blanks-ready and customizable: you can copy-paste headlines, ad copy, email bodies, or service page text into your website, ad platform, or email campaign without re-writing. blanks for your license #s, credentials, and contact info are clearly marked.

3. no liability landmines in the copy: you can use the output without fear of: (a) NRS 624 unlicensed contracting claims (all trade licenses disclosed or subcontractors named), (b) EPA RRP penalties (pre-1978 homes require EPA credentials; if you lack them, copy says so safely), (c) permit title-search failures (all copy includes permit disclosure), (d) ADA misrepresentation (residential = FHA + ANSI A117.1, not "ADA compliant"), (e) mold/insurance scope creep (mold discovery pauses work, refers to licensed remediation), (f) structural liability (wall removal requires PE coordination note), (g) FTC warranty or review violations (warranties are qualified, review requests have TCPA trails, ROI claims are sourced).

4. brand voice is consistent and punchy: all copy uses lowercase, direct, tech-bro cadence (no em-dashes, no corporate hedging like "we believe" or "we aim to"). reads like a confident, straightforward contractor, not a lawyer or marketer trying to cover ass.

5. templates are immediately usable for your chosen campaign type: if you selected seasonal campaigns, you can launch a spring remodel landing page, 3 ads, a nurture email sequence, and GBP posts within hours. if you selected service pages, you have 6 ready-to-customize pages with schema. if you selected reputation, you have 20 review request templates and 15 response templates. if you selected digital ads, you have LSA checklist, RSA templates, cold outreach, and keyword clusters.

6. you can explain your marketing to a customer or attorney without squirming: if a customer asks "why does your website say EPA RRP Certified Firm but you also say pre-renovation testing available on request?"