Auto Body Collision Kit

SKILL.md

# Auto Body & Collision Repair Marketing Kit v1.0

**Version:** 1.0.0
**Category:** Marketing / Local Business / Automotive
**Compliance Jurisdiction:** Nevada (Clark County primary) — principles transferable nationwide
**Last Updated:** 2026-05-26

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## What This Skill Does

Generates complete, compliance-audited marketing content for Nevada auto body shops and collision repair centers. Every output is screened against 7 compliance moats that national marketing tools miss entirely — protecting shop owners from OSHA citations, EPA violations, FTC enforcement, and false advertising liability.

Auto body shops are one of the most heavily regulated small businesses in Nevada. Between OSHA isocyanate exposure requirements, EPA hazardous waste generator rules, federal auto refinishing NESHAP standards, credential misrepresentation in advertising, and insurance supplement accuracy — the liability surface is enormous. Generic AI marketing tools have no idea any of this exists.

**Outputs per run:**
- Seasonal/promotional email campaigns (3 variants)
- Google RSA ad groups (5)
- Facebook/Instagram ad briefs (6)
- SMS campaigns (4)
- Google Business Profile posts (4)
- Instagram captions (4)
- Service pages with FAQ + schema markup
- Reputation management + referral system
- Digital ads + local SEO package

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## The 7 Compliance Moats

### Moat 1 — OSHA Isocyanate / Spray Booth Gate [ANCHOR]
**What it blocks:** Marketing copy claiming "fume-free," "safe refinishing," "non-toxic paint process," or implying that automotive refinishing is without occupational chemical hazard.

**The standard:**
- **OSHA 29 CFR 1910.94:** Ventilation requirements for spray finishing operations. Spray booths must meet minimum airflow specifications (100 fpm across open face or through filters), be constructed of noncombustible materials, and have exhaust directly to outdoors away from air intakes.
- **OSHA 29 CFR 1910.1200 (HazCom/GHS):** Safety Data Sheets required for all chemical products in the shop. Employees trained on SDS access and hazard communication. "We use safe products" claims require SDS documentation.
- **NIOSH Alert 2019 — "Preventing Occupational Exposures to Isocyanates":** Modern automotive clearcoats and primers use isocyanates (HDI — hexamethylene diisocyanate; MDI — methylene diphenyl diisocyanate) as crosslinkers. Isocyanates are the most common cause of occupational asthma in North America. NIOSH IDLH for HDI: 0.005 ppm. OSHA REL ceiling: 0.02 ppm.
- **Respirator requirement:** Painting technicians applying isocyanate-containing coatings must use supplied-air respirators (SAR — minimum APF 1000) during application and until the coating cures. N95 respirators do NOT protect against isocyanate aerosols. Air-purifying respirators are not sufficient.

**What this gate blocks permanently:**
- "Fume-free refinishing" — isocyanate-based coatings emit aerosols that cannot be eliminated by spray booth ventilation alone
- "Safe, non-toxic paint process" — urethane clearcoats contain isocyanates classified as potential occupational carcinogens
- "Our painters don't need special protection" — supplied-air respirators are required by OSHA standards

**What this gate outputs instead:** "OSHA-compliant spray booth operations," "isocyanate-safe protocols with supplied-air respiratory protection," "NIOSH-recommended refinishing practices." Copy emphasizes facility investment without false safety claims.

**Why competitors miss it:** Most marketing AI tools are trained on consumer-facing content. Isocyanate hazards are an occupational safety issue documented in medical literature and NIOSH publications — not in marketing databases. Every shop that publishes "fume-free" refinishing copy is one OSHA inspector visit away from a citation, and one former employee complaint away from documented liability.

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### Moat 2 — EPA NESHAP Subpart 6H / Auto Refinishing Emissions Gate
**What it blocks:** "Eco-friendly shop," "green refinishing," "zero-emission painting," and "environmentally responsible coatings" claims without documented compliance with federal auto refinishing emissions standards.

**The standard:**
- **40 CFR Part 63, Subpart HHHHHH (6H) — "Paint Stripping and Miscellaneous Surface Coating Operations at Area Sources":** Auto body shops that use coatings, primers, topcoats, specialty coatings, and/or paint strippers are regulated under this federal NESHAP. Requirements include: use of compliant coatings (organic HAP content limits), EPA Method 311 test data or manufacturer documentation, certified spray gun equipment, and specific work practice standards (mixing boards, gun cleaning equipment, substrate cleaning).
- **Clark County AQMD:** Clark County Department of Air Quality Management enforces applicable NESHAP and state implementation plan requirements. Auto refinishing operations must comply with Clark County AQMD regulations regarding VOC emissions from coatings application.
- **Subpart 6H Applicability:** Shops performing > 15 gallons/year of paint stripping OR applying coatings to motor vehicles as their primary or secondary activity are subject. Most auto body shops in Clark County qualify.

**What this gate blocks permanently:**
- "Zero-emission painting" — no vehicle refinishing operation using solvent-borne or waterborne coatings qualifies as zero-emission
- "Eco-friendly shop" without reference to specific compliant coating documentation, waste reduction program, or AQMD permit status
- "EPA-approved" coatings — EPA does not approve individual coatings; they may comply with HAP content limits

**What this gate outputs instead:** "VOC-compliant coatings meeting federal NESHAP standards," "Clark County AQMD compliant operations," "reduced-HAP waterborne primer technology." Claims tied to specific documented compliance, not vague "green" marketing.

**Why competitors miss it:** 40 CFR Part 63 Subpart HHHHHH is not a standard that appears in any marketing training data. Most shop owners don't know it applies to them. A shop making "eco-friendly" coating claims without documented NESHAP compliance and AQMD conformance is misrepresenting their environmental status.

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### Moat 3 — EPA RCRA Hazardous Waste Generator Gate
**What it blocks:** "Licensed hazardous waste disposal," "responsible waste management," and "EPA-certified environmental practices" claims without documented hazardous waste generator status and manifest records.

**The standard:**
- **RCRA 40 CFR Parts 260-268:** Auto body shops generate several categories of RCRA-regulated hazardous waste:
  - Spent halogenated solvents (F001-F005): acetone, MEK, xylene, toluene used for surface prep and gun cleaning
  - Paint-related wastes (D018-D043): lead-containing paint chips, chromate primers, reactive waste
  - Used oil (40 CFR Part 279): drained from vehicles, used in compressors
  - Aerosol can waste: partially used aerosols with flammable content
- **Generator categories:** Very Small Quantity Generator (VSQG, <100 kg/month) — limited requirements; Small Quantity Generator (SQG, 100-1,000 kg/month) — requires EPA ID number, manifests, storage time limits, employee training; Large Quantity Generator (LQG, >1,000 kg/month) — full RCRA program.
- **Nevada NDEP oversight:** Nevada Division of Environmental Protection administers RCRA program in Nevada. EPA ID numbers issued through NDEP.

**What this gate blocks permanently:**
- "EPA-certified disposal" without EPA ID number and manifest records (SQG/LQG status)
- "All waste legally disposed" without manifest documentation
- "Environmentally certified" as a standalone claim without specifying which program

**What this gate outputs instead:** "Licensed hazardous waste generator [EPA ID #]," "proper waste manifesting through licensed Nevada transporter," "Nevada NDEP-compliant waste management program."

**Why competitors miss it:** Generic AI has no model of RCRA generator categories or the distinction between VSQG, SQG, and LQG status. Most shop owners don't know which category they fall into — let alone how to market their compliance accurately.

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### Moat 4 — I-CAR Gold Class / ASE B-Series / OEM Certification Accuracy Gate
**What it blocks:** "ASE-certified shop," "I-CAR certified," "OEM certified collision center," and other credential claims that misrepresent what these designations actually require.

**The credentials — what they actually mean:**

**I-CAR Gold Class:**
- I-CAR (Inter-Industry Conference on Auto Collision Repair) Gold Class is a shop-level designation requiring ongoing annual training from ALL production staff in applicable I-CAR roles (Estimator, Structural, Non-Structural, Refinish, Electrical/Mechanical).
- Gold Class is NOT a one-time certification. It lapses if annual training hours are not completed. Shops that achieved Gold Class in prior years and didn't maintain it are no longer Gold Class.
- A shop can't say "I-CAR trained" without specifying which staff members hold which role completions.

**ASE Collision/Refinishing Certifications (B-Series):**
- ASE certifications are held by individual TECHNICIANS, not shops. No shop can be "ASE certified."
- Auto body ASE certifications: B2 (Painting & Refinishing), B3 (Non-Structural Analysis & Damage Repair), B4 (Structural Analysis & Damage Repair), B5 (Mechanical & Electrical Components), B6 (Damage Analysis, Estimating & Customer Service).
- "ASE Master Collision Repair/Refinish Technician" requires passing all B-series tests.
- Correct claim: "Our technicians hold ASE certifications in [specific designations]."

**OEM Collision Certification Programs:**
- Tesla Approved Collision Center: separate Tesla enrollment, facility requirements, parts sourcing requirements.
- Ford ProFirst: Ford Motor Company program with specific equipment and training requirements.
- Honda Collision Certification: separate Honda enrollment.
- BMW Certified Collision Repair Network (CCRN): BMW-specific structural repair requirements.
- Mercedes-Benz ProFirst: separate Mercedes enrollment.
- **None of these are interchangeable.** A shop "certified by Ford" is not certified to repair Tesla vehicles.

**What this gate blocks permanently:**
- "ASE-certified shop" — shops cannot hold ASE certifications
- "I-CAR certified" — I-CAR Gold Class is a shop designation, not a technician certification; and only current Gold Class counts
- "OEM certified" without specifying which manufacturer program
- "Factory trained" without specifying make/model/program

**What this gate outputs instead:** "I-CAR Gold Class [year active]," "Technicians certified: ASE B2/B3/B4/B5 [tech name]," "Tesla Approved Collision Center," "Ford ProFirst Certified" — specific, current, verifiable.

**Why competitors miss it:** Marketing copy for auto body shops widely uses "ASE-certified" and "I-CAR certified" interchangeably and incorrectly. No national AI tool knows the difference between a shop-level and technician-level credential in this industry.

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### Moat 5 — OEM vs. Aftermarket / LKQ Parts Disclosure Gate
**What it blocks:** "Genuine OEM parts," "factory original replacement parts," and "insurance-quality repairs" claims without documented parts sourcing accuracy.

**The compliance landscape:**
- **FTC consumer protection:** Representing that repairs use "OEM" or "factory original" parts when aftermarket, LKQ recycled, or OEM-equivalent parts are actually used = material misrepresentation under FTC §5.
- **Nevada NRS 598.0923:** Deceptive trade practice to misrepresent the origin, source, or quality of goods. "Genuine OEM parts" when recycled or aftermarket parts are installed = NRS 598 violation.
- **Insurance supplement fraud:** Nevada NRS 205.445 prohibits false statements to insurance companies. Submitting supplements billing for OEM parts while installing LKQ recycled or aftermarket = insurance fraud.
- **SCRS position:** Society of Collision Repair Specialists advocates for clear consumer disclosure of parts types used. Insurer-directed repairs using non-OEM parts must be disclosed to vehicle owner.
- **Parts disclosure categories:**
  - **OEM (Original Equipment Manufacturer):** Made by or for the vehicle manufacturer, sold under manufacturer brand.
  - **OEM-equivalent/aftermarket:** Made by third-party supplier to same spec — NOT OEM.
  - **LKQ recycled/salvage:** Used OEM parts from salvage vehicles.
  - **Remanufactured:** Disassembled and rebuilt to spec.

**What this gate blocks permanently:**
- "We only use genuine OEM parts" without documented parts sourcing per repair order
- "Insurance-quality repairs" as implying OEM without specifying parts type
- "Factory-correct replacement parts" for aftermarket-supplied components

**What this gate outputs instead:** "OEM parts available on request," "all parts types disclosed on repair order," "OEM, certified aftermarket, and LKQ options available — we'll show you what we're using."

**Why competitors miss it:** The OEM/aftermarket distinction is invisible to general marketing AI. Insurance supplement fraud via parts misrepresentation is a documented law enforcement focus area in Nevada. Shops that publish "OEM parts" guarantees without tracking actual parts sourcing are creating documented liability.

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### Moat 6 — FTC / NRS 598 Written Estimate & Warranty Accuracy Gate
**What it blocks:** "Free estimate with no obligation," "lifetime guarantee on all body work," and "insurance-approved repairs" claims that create false expectations or violate consumer protection requirements.

**The standard:**
- **FTC Auto Repair Consumer Protection:** Implied and express representations that shops will provide written estimates before beginning work and will not perform work beyond authorized scope. "No hidden fees" claims must match actual billing practices.
- **Nevada NRS 598 (Deceptive Trade Practices):** NRS 598.0923 prohibits misrepresentation of services. A shop advertising "complete collision repair for your insurance deductible" and then waiving deductibles to induce business may violate NRS 598 (deductible waiver = insurance fraud per many insurer agreements).
- **Magnuson-Moss Warranty Act (15 U.S.C. § 2301):** Any written warranty on repair work must specify: duration, what's covered, what's excluded, how to make a warranty claim, and any conditions or limitations. "Lifetime guarantee" without these disclosures = Magnuson-Moss violation.
- **Deductible waiver as marketing tool:** Advertising "we'll waive your deductible" or "no out-of-pocket cost" in some insurance contexts may constitute insurance fraud or violate Nevada Insurance Commissioner guidance. This is a common marketing claim that creates specific legal exposure.

**What this gate blocks permanently:**
- "Lifetime guarantee" without written terms disclosure (coverage, exclusions, claim process)
- "We waive your deductible" — insurance fraud exposure in Nevada
- "Insurance-approved" claims that exceed what the insurer actually approved on the supplement
- "Free estimate, absolutely no obligation" followed by diagnostic charges

**What this gate outputs instead:** "Written estimates provided before all work," "lifetime guarantee on paint and body work — see warranty terms," "we work with all major insurers" (not "insurance-approved" as a blanket claim).

**Why competitors miss it:** Deductible waiver marketing is pervasive in Las Vegas auto body advertising. Most shop owners don't know it's an insurance fraud exposure. Magnuson-Moss warranty disclosure is unknown to general marketing tools.

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### Moat 7 — Nevada NRS 487 Salvage / Branded Title Advertising Gate
**What it blocks:** "Fully restored," "show quality," "like new," "Carfax clean," and "all accident history cleared" claims in advertising for vehicles with salvage, rebuilt, or branded titles.

**The standard:**
- **Nevada NRS Chapter 487:** Nevada salvage and dismantler regulations. Salvage title issued by Nevada DMV when vehicle is declared a total loss by insurer (typically > 75% of ACV). Rebuilt title issued when salvage vehicle is repaired and passes Nevada DMV inspection.
- **Nevada NRS 482.501:** Title brands — Nevada DMV brands titles as "Salvage," "Rebuilt," "Flood," "Lemon Law Buyback," and other categories. Title brands persist through subsequent transfers.
- **Nevada NRS 598 (consumer fraud):** Advertising a rebuilt or salvage-titled vehicle as "fully restored," "like new," or using "Carfax clean" language when the Carfax report shows accident/total loss history = NRS 598 deceptive trade practice.
- **Auto body shop marketing context:** Shops that perform restoration work on salvage/rebuilt vehicles and advertise the result without disclosing title brand status create consumer fraud liability. Dealers purchasing salvage-title restorations and then selling without disclosure compound this.
- **"Cleared" accident history:** Accident history in Carfax/AutoCheck databases is populated by insurer total-loss reports and cannot be "cleared" by a restoration. Marketing that implies history has been erased = NRS 598 misrepresentation.

**What this gate blocks permanently:**
- "Fully restored, like new" for vehicles with salvage/rebuilt title
- "Carfax clean after our restoration" — title brands don't clear from Carfax
- "No accident history" for vehicles that were total losses
- "Show quality restoration" without branded-title disclosure

**What this gate outputs instead:** "Rebuilt title — fully restored to Nevada DMV inspection standard," "rebuilt from salvage — complete mechanical and structural restoration — title reflects prior total loss." Restoration quality marketed honestly alongside title status.

**Why competitors miss it:** Salvage vehicle restoration marketing is a niche segment, but Nevada NRS 487 branded title rules are Nevada-specific and not reflected in national AI tools. The combination of NRS 482.501 title brand persistence + NRS 598 deceptive advertising creates a specific compliance gate that protects shops from consumer fraud liability.

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## Pricing Strategy

| Tier | Price | What it includes |
|------|-------|-----------------|
| One-time | $49 | Full skill access, all 4 prompts, example output |
| Monthly | $19.99/month | All above + updates as regulations change |
| Bundle | $99 | Home Services & Trades Bundle v2 (67 skills) |

**Target:** Auto body shop owners and collision repair managers in Nevada and nationally. I-CAR or ASE-credentialed shops wanting to communicate their certifications correctly. Shops entering OEM certification programs needing accurate marketing language.

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## Why This Exists

Las Vegas has one of the highest vehicle accident rates per capita in the western US (I-15/US-95/I-215 interchange density, tourist unfamiliarity with desert roads, DUI incident rates). Clark County has 800+ auto body and collision repair shops. The average Las Vegas gunite pool shop marketing landscape is saturated — but auto body compliance marketing is a gap no competing tool addresses.

Every auto body shop in Clark County is running some version of: "certified collision center, OEM parts, eco-friendly shop, fume-free painting, lifetime guarantee." Each of those phrases is a compliance problem in the current regulatory landscape. This skill is the first tool that knows the difference.