yc-pitch-deck

SKILL.md

YC Pitch Deck

Create a compelling startup pitch deck that follows the structure proven to raise billions from top investors. Master the YC and Sequoia formats that get founders funded.

When to Use This Skill

Fundraising to create investor pitch decks

YC application to structure your narrative

Demo Day prep to craft your 2-minute pitch

Angel investors to communicate your opportunity

Partnership pitches to structure compelling asks

Internal alignment to articulate your strategy clearly

Methodology Foundation

Aspect
Details

Source
YC (Y Combinator), Sequoia Capital pitch framework

Core Principle
"The best pitch decks tell a story: Problem → Solution → Why Now → Why You. Every slide must earn its place."

Why This Matters
Investors see thousands of decks. You have 3 minutes of attention. A great deck doesn't get you funded—a bad deck gets you rejected.

What Claude Does vs What You Decide

Claude Does
You Decide

Structures video workflow
Final creative vision

Suggests shot compositions
Equipment selection

Creates storyboard templates
Brand aesthetics

Generates script frameworks
Final approval

Identifies technical requirements
Budget allocation

What This Skill Does

Structures your narrative - Proven slide sequence that works

Crafts compelling slides - What goes on each slide

Identifies what to include/exclude - Signal vs. noise

Tailors for stage - Pre-seed vs. Seed vs. Series A

Prepares you for Q&A - What investors will ask

Provides templates - Starting points for each slide

How to Use

Create a Pitch Deck from Scratch

Help me create a pitch deck for my startup:
[Description of company]
Stage: [Pre-seed/Seed/Series A]
Raising: [$X]
Key metrics: [if any]

Review an Existing Pitch Deck

Review my pitch deck against YC/Sequoia best practices:
[Paste slide content or describe]
What's working? What needs improvement?

Prepare for Demo Day

I have 2 minutes for Demo Day.
Here's my company: [description]
Help me structure the 2-minute pitch.

Instructions

Step 1: Understand the Standard Structure

## Pitch Deck Structure (10-15 slides)

### Core Slides (Required)

| # | Slide | Purpose | Time |
|---|-------|---------|------|
| 1 | Title | Who are you, what do you do | 5 sec |
| 2 | Problem | What problem are you solving | 30 sec |
| 3 | Solution | How you solve it | 30 sec |
| 4 | Why Now | Market timing | 20 sec |
| 5 | Market Size | How big is the opportunity | 20 sec |
| 6 | Product | Demo/screenshots | 45 sec |
| 7 | Traction | Proof it's working | 30 sec |
| 8 | Business Model | How you make money | 20 sec |
| 9 | Competition | Why you win | 20 sec |
| 10 | Team | Why you're the ones | 20 sec |
| 11 | Ask | What you need | 20 sec |

### Optional Slides (Based on Stage/Story)

- **Go-to-Market:** How you acquire customers
- **Roadmap:** Where you're going
- **Unit Economics:** LTV/CAC, margins
- **Vision:** 10-year view
- **Financials:** Projections (Series A+)

### What NOT to Include
- Detailed financial projections (too early stage)
- Technical architecture (unless deep tech)
- Advisory board (unless remarkable)
- Patents pending (rarely impressive)
- Long text blocks (nobody reads)

Step 2: Craft Each Slide

## Slide-by-Slide Guide

### SLIDE 1: Title
**Purpose:** First impression. Who are you?

**Include:**
- Company name and logo
- One-line description (what you do)
- Your name and contact

**Format:**
[Logo]
"[One-line description]"
[Founder Name] | [email]

**Example:**
"Stripe for healthcare payments"
"AI that writes sales emails that actually get responses"

**Don't:** Start with "We are..." or use jargon.

---

### SLIDE 2: Problem
**Purpose:** Make investors feel the pain.

**Structure:**
1. Who has the problem? (specific customer)
2. What is the problem? (concrete, relatable)
3. Why is it painful? (stakes, cost)

**Do:**
- Use a specific customer story
- Quantify the pain ($, time, frequency)
- Make it visceral/emotional

**Don't:**
- List multiple unrelated problems
- Use abstract language
- Describe your solution yet

**Example Template:**
"[Customer type] struggle with [problem].
Currently they [painful workaround].
This costs them [quantified impact]."

**Strong Example:**
"Marketing teams spend 6+ hours/week manually pulling data from 5 different tools to answer one question: 'What's working?'"

---

### SLIDE 3: Solution
**Purpose:** Your answer to the problem.

**Structure:**
1. What is your solution? (one sentence)
2. How does it work? (simple explanation)
3. What's the key insight? (why this approach)

**Do:**
- Start with the customer benefit, not features
- Keep it simple (if you can't explain simply, you don't understand it)
- Show, don't tell (visual if possible)

**Don't:**
- List features
- Use technical jargon
- Describe every capability

**Example Template:**
"[Product] is [category] that [key benefit].
Unlike [alternative], we [unique approach].
The result: [outcome]."

**Strong Example:**
"Databox pulls all your marketing data into one dashboard, automatically. No spreadsheets, no manual work. See what's working in 30 seconds."

---

### SLIDE 4: Why Now
**Purpose:** Why is THIS the moment?

**Market timing matters more than you think.**
Great ideas at the wrong time fail.

**Why Now Categories:**
- **Technology shift:** "AI/ML now makes X possible"
- **Regulatory change:** "New regulation requires X"
- **Behavior change:** "COVID changed how people X"
- **Cost inflection:** "Cloud costs dropped, now X is viable"
- **Platform shift:** "Mobile/AR/crypto created X opportunity"

**Structure:**
"[Recent change] has created [new reality].
This means [customers] now [new behavior/need].
We're positioned to [capture opportunity]."

**Don't:**
- Say "It's just time" without specifics
- Claim first mover advantage alone
- Ignore the "why not 5 years ago" question

---

### SLIDE 5: Market Size
**Purpose:** Is the opportunity big enough?

**The Hierarchy:**
- **TAM:** Total Addressable Market (everyone who could buy)
- **SAM:** Serviceable Addressable Market (who you could realistically reach)
- **SOM:** Serviceable Obtainable Market (what you'll capture in 3-5 years)

**How to Calculate:**
Bottom-up (preferred): # customers × price = market size
Top-down: Industry reports (less credible)

**What Investors Want:**
- Believable path to $100M+ revenue
- Clear logic in numbers
- SAM/SOM more important than TAM

**Example:**
"TAM: $50B (all SMB marketing software)
SAM: $5B (SMBs with marketing teams)
SOM: $500M (marketing teams using data tools)
We're targeting the SOM, growing SAM over time."

**Don't:**
- Throw out huge TAM with no logic
- Say "if we capture 1% of TAM..." (red flag)
- Ignore competition in market sizing

---

### SLIDE 6: Product
**Purpose:** Show what you built.

**Options:**
- Screenshots (annotated)
- Short demo video (30-60 sec)
- Before/After
- Product in action

**Do:**
- Show the core experience
- Highlight what's different
- Keep it simple

**Don't:**
- Show every feature
- Include UI-heavy screenshots with no context
- Use mockups if you have a real product

**For Pre-Product:**
- Show prototype/mockup
- Be clear it's not built yet
- Focus on the experience you'll create

---

### SLIDE 7: Traction
**Purpose:** Prove it's working.

**Best Traction Metrics by Stage:**

| Stage | Good Traction |
|-------|---------------|
| Pre-seed | Waitlist, LOIs, pilot customers |
| Seed | Revenue, users, growth rate |
| Series A | Revenue growth, retention, unit economics |

**Structure:**
- Lead with strongest metric
- Show growth trajectory (graph)
- Include context (timeline)

**What Investors Care About:**
1. **Growth rate** (MoM, WoW) > absolute numbers
2. **Retention** > new users
3. **Revenue** > free users
4. **Engagement** > signups

**Example:**
"$30K MRR, growing 25% MoM
100 paying customers (75% month-over-month retention)
Started charging 4 months ago"

**No Traction?**
Show other signals:
- Waitlist with conversion
- Letters of intent
- Pilot commitments
- Expert/customer testimonials

---

### SLIDE 8: Business Model
**Purpose:** How you make money.

**Include:**
- Revenue model (subscription, transaction, etc.)
- Pricing
- Unit economics (if available)

**Keep Simple:**
"We charge $X per [unit] per [period]."
"Customer pays [how much] for [what]."

**If you have data:**
- Customer acquisition cost (CAC)
- Lifetime value (LTV)
- LTV/CAC ratio (3+ is good)
- Payback period

**Example:**
"SaaS: $99/user/month
Current LTV: $2,400 | CAC: $400 | LTV/CAC: 6x
Payback: 4 months"

---

### SLIDE 9: Competition
**Purpose:** Show you understand the landscape and why you win.

**DO NOT:** Say "We have no competition."
(It means no market or you don't understand it.)

**Best Format:** 2×2 Matrix or Feature comparison

**2×2 Matrix Example:**
| | Low [Axis 1] | High [Axis 1] |
|---|---|---|
| **High [Axis 2]** | Competitor A | **YOU** |
| **Low [Axis 2]** | Competitor B | Competitor C |

Choose axes where you win.

**Alternative: Why We Win**
- We're faster because [technical advantage]
- We're cheaper because [efficiency]
- We're better for [specific segment] because [focus]

**Don't:**
- Dismiss competitors
- Show a feature matrix where you check every box
- Ignore the "do nothing" alternative

---

### SLIDE 10: Team
**Purpose:** Why YOU can pull this off.

**Include:**
- Founders (photo, name, relevant background)
- Key relevant experience
- Why this team for this problem

**What Matters:**
- Relevant domain expertise
- Relevant startup/tech experience
- Co-founder complementarity
- Prior exits (if any)

**Format:**
[Photo] Name | Role
Previously: [Relevant credential]
[One-line about why they're perfect]

**Example:**
"Jane (CEO): 10 years at Google Ads, built their SMB product
John (CTO): Ex-Stripe, scaled payments infra 100x
We met this problem daily—now we're solving it."

**If team is weak:**
- Show advisors
- Show early hires you'll make
- Be honest about gaps and how you'll fill them

---

### SLIDE 11: Ask
**Purpose:** What do you want?

**Include:**
- Amount raising
- What you'll do with it
- Key milestones you'll hit

**Example:**
"Raising $2M Seed
Use of funds:
- 50% Engineering (ship v2, integrations)
- 30% GTM (first sales hire, marketing)
- 20% Operations (12-month runway)

Milestones: $500K ARR, 500 customers, Series A ready"

**Don't:**
- Be vague about use of funds
- Ask for too wide a range ("$1-5M")
- Skip this slide

Step 3: Apply Stage-Specific Adjustments

## Adjustments by Stage

### Pre-Seed ($500K-$1M)
**Focus:** Problem, solution, team, early signal
**Acceptable to not have:** Revenue, clear CAC/LTV, full team
**Key question:** "Is this a problem worth solving by these people?"

### Seed ($1M-$3M)
**Focus:** Traction, product-market fit signal, GTM hypothesis
**Expected:** Some revenue or strong engagement, clear positioning
**Key question:** "Is this working? Can it scale?"

### Series A ($5M-$15M)
**Focus:** Unit economics, scalable GTM, repeatable sales
**Expected:** $1M+ ARR, clear path to $10M+, proven CAC/LTV
**Key question:** "Does this scale? What does $100M look like?"

Step 4: The 2-Minute Pitch (Demo Day)

## Demo Day Format

### Total Time: 2 minutes
### Structure:

**Hook (10 sec):**
"[Company] is [category] for [customer]."
Or: "[X] companies have [problem]. We fix that."

**Problem (20 sec):**
Who, what, why it hurts—specific and relatable.

**Solution (20 sec):**
What you built, how it works, key insight.

**Traction (20 sec):**
Best metrics, growth rate, proof it works.

**Business Model (15 sec):**
How you make money, unit economics if strong.

**Market/Why Now (15 sec):**
Big opportunity, market timing.

**Ask (10 sec):**
What you're raising, what you'll do with it.

**Close (10 sec):**
Memorable one-liner, call to action.

### Demo Day Tips
- Practice until it's natural
- Don't rush—pause for impact
- Memorize the flow, not word-for-word
- End with energy
- Have your email visible

Examples

Example 1: Pre-Seed Pitch Deck

Input:

"Create a pitch deck for my AI sales email tool. We help SDRs write personalized emails. Pre-seed, raising $750K. We have a working product and 50 beta users."

Output:

Pitch Deck: [SalesFlow AI]

Slide 1: Title

[SalesFlow Logo]

AI-Powered Sales Emails That Get Responses

Jane Smith | jane@salesflow.ai

Slide 2: Problem

SDRs spend 40% of their time writing emails.
Most of those emails get ignored.

The average SDR:
• Sends 100+ emails/day
• Gets <2% response rate
• Wastes 3+ hours/day on copy-paste personalization

Top performers personalize deeply—but that doesn't scale.

Slide 3: Solution

SalesFlow writes personalized emails in seconds.

Input: prospect LinkedIn + company data
Output: unique, personalized email

Not templates. Not mail merge.
Actually personalized—every email is different.

[Screenshot: Before/After of generic vs. personalized email]

Slide 4: Why Now

Three shifts make this possible:

1. GPT-4 quality: AI can write like humans now
2. Data availability: LinkedIn, company data, news all accessible
3. Buyer expectations: Generic emails don't work anymore

2024: The year personalization becomes mandatory.

Slide 5: Market

$4.5B Sales Engagement Market

TAM: $4.5B (all sales software)
SAM: $800M (email/outreach tools)
SOM: $100M (AI writing for sales)

3M+ SDRs in the US alone
Each worth $500-2000/year

Slide 6: Product

[Product screenshots showing:]
1. Paste LinkedIn URL
2. AI analyzes profile + company
3. Generates personalized email
4. One-click send to sequence

"Write 100 personalized emails in 10 minutes"

Slide 7: Traction

Early but promising:

• 50 beta users (SDRs at 20 companies)
• 15,000 emails generated
• 4.2% response rate (vs. 2% baseline)
• 3 paid pilots starting ($500/mo each)

[Graph showing weekly email volume growth]

Slide 8: Business Model

SaaS: $99/user/month

Target customer: SDR teams of 5-50
Contract value: $500-5,000/month

At scale:
CAC target: <$500
LTV: $2,000 (20-month lifespan)
LTV/CAC: 4x+

Slide 9: Competition

      ↑ Personalization
      |
 Lavender ←─────────────────→ [SalesFlow]
      |                            |
      |   • Manual research        • AI-generated
      |   • Time-consuming         • Instant
      |   • Suggestions only       • Full emails
      |
  Outreach, Salesloft
      |
      └─────────────────────────→ Automation

We're the only tool that writes truly personalized emails, not templates.

Slide 10: Team

[Photo] Jane Smith | CEO
• 8 years at Salesforce, led SMB product
• Sold to thousands of sales teams

[Photo] Tom Chen | CTO
• ML engineer, ex-OpenAI
• Built GPT applications at scale

We've lived this problem and built the solution.

Slide 11: Ask

Raising: $750K Pre-Seed

Use of funds:
• 60% Product (AI model, integrations)
• 30% Go-to-market (first customers)
• 10% Ops (runway)

Milestones to Seed:
• $50K MRR
• 500 paying users
• Prove 2x response rate improvement

Example 2: Demo Day Script

Input:

"Write my 2-minute Demo Day pitch based on the deck above."

Output:

Demo Day Script (2:00)

[0:00-0:10] Hook
"SDRs spend half their day writing emails that nobody opens.

SalesFlow is AI that writes personalized sales emails that actually get responses."

[0:10-0:30] Problem
"The average SDR sends 100 emails a day. Response rate? Under 2%.

The problem isn't effort—it's personalization. Top performers research every prospect. But that takes hours—it doesn't scale.

Generic emails don't work anymore. Buyers know when they're in a sequence."

[0:30-0:55] Solution
"SalesFlow solves this. You give us a LinkedIn profile. Our AI reads their background, their company, recent news, and writes a unique email—not a template, not mail merge—actually personalized.

What took 5 minutes now takes 5 seconds. Scale AND personalization."

[0:55-1:15] Traction
"We launched 8 weeks ago. 50 beta users have sent 15,000 emails.

Their response rates doubled—4.2% versus the 2% baseline.

We just signed our first three paying pilots, $500 a month each. This works."

[1:15-1:30] Business Model + Market
"We charge $99 per user per month. There are 3 million SDRs in the US—this is an $800 million market.

The shift to AI writing is happening now. GPT-4 made this possible."

[1:30-1:45] Team
"I'm Jane. I spent 8 years at Salesforce selling to these teams. Tom, my co-founder, built GPT applications at OpenAI.

We lived this problem. Now we're solving it."

[1:45-2:00] Ask
"We're raising $750K to get to $50K MRR and prove we can 2x response rates at scale.

If you're an SDR, a sales leader, or an investor who's tired of bad cold emails—come talk to us.

SalesFlow. Personalized emails that get responses."

Checklists & Templates

Pitch Deck Review Checklist

## Deck Quality Check

### Structure
- [ ] 10-15 slides max
- [ ] Follows standard order
- [ ] No unnecessary slides
- [ ] Each slide has one point

### Content
- [ ] Problem is specific and quantified
- [ ] Solution is clear in 10 seconds
- [ ] "Why now" is compelling
- [ ] Market size is bottom-up credible
- [ ] Traction is the best available
- [ ] Competition is honest
- [ ] Team backgrounds are relevant
- [ ] Ask is specific

### Design
- [ ] Readable at 8pt (presentation size)
- [ ] Minimal text per slide
- [ ] Visuals support, not distract
- [ ] Consistent formatting
- [ ] No typos

### Story
- [ ] Flows logically
- [ ] Builds excitement
- [ ] Ends with clear action

Slide Content Templates

## Quick Templates

### Problem Slide
"[Customer segment] struggle with [problem].
Currently they [painful workaround].
This costs them [impact]."

### Solution Slide
"[Product] is [category] that [benefit].
Unlike [alternative], we [differentiation]."

### Why Now Slide
"[Change] has created [opportunity].
We're positioned to [capture it]."

### Market Slide
"TAM: $[X] ([total market])
SAM: $[Y] ([reachable segment])
SOM: $[Z] ([our target])"

### Traction Slide
"$[X] MRR | [Y]% MoM growth
[Z] customers | [A]% retention
[Timeline context]"

### Ask Slide
"Raising $[X] [stage]
Use: [breakdown]
Milestones: [targets]"

Skill Boundaries

What This Skill Does Well

Structuring video production workflows

Creating storyboard frameworks

Suggesting technical approaches

Providing creative direction templates

What This Skill Cannot Do

Replace professional videography

Edit video files directly

Make final creative judgments

Guarantee audience engagement

References

Y Combinator. "How to Make a Pitch Deck" (YC library)

Sequoia Capital. "Writing a Business Plan" (classic framework)

Reid Hoffman. "Blitzscaling Lectures" - LinkedIn pitch deck

DocSend. "Pitch Deck Data Reports" (what gets funded)

Kawasaki, Guy. "The Art of the Start" - 10/20/30 rule

Related Skills

fundraising-narrative - Story beyond the deck

startup-metrics - What metrics to include

positioning - Differentiation strategy

storytelling-storybrand - Narrative structure

Skill Metadata

Mode: cyborg

name: yc-pitch-deck
category: startup
subcategory: fundraising
version: 1.0
author: MKTG Skills
source_expert: Y Combinator, Sequoia Capital
source_work: YC Library, Sequoia Business Plan
difficulty: intermediate
estimated_value: $10,000 pitch deck consulting
tags: [pitch-deck, fundraising, YC, Sequoia, startups, investors, Demo-Day]
created: 2026-01-25
updated: 2026-01-25