xiaohongshu-ops

SKILL.md

Xiaohongshu operations across account positioning, topic research, content production, publishing, and post-launch review.

Covers the full Xiaohongshu workflow: account positioning and content direction, topic ideation with controversy mapping, competitive benchmarking, pre-publish rehearsal, and post-launch analytics including comment management and trend tracking

Includes Viral Copy mode: input a high-performing post URL and generate a publishable replica with matched cover design, title, body text, and hashtags while avoiding plagiarism

Enforces mandatory use of OpenClaw's built-in browser with profile="openclaw" for all browsing, search, publishing, and comment tasks unless explicitly requested otherwise

Provides reusable SOP templates for each operation type (positioning variables, topic structure, content templates with title/hook/body/CTA/hashtags, comment reply patterns) plus vertical-specific case modules (drama-watch example included)

Includes runtime rules for failure recovery, browser status validation, and safe publishing workflows that stop before the final publish button for user confirmation

Openclaw 小红书运营技能（通用版）

目标：构建可复用的“小红书运营”流程，让任何账号类型都能复用同一套动作框架。

适用范围（默认即通用流程）

账号定位与内容方向

选题产出与争议点挖掘

竞品/同类账号对标

小红书发布前演练与内容交付

发布后快速复盘（互动结构、评论回复、热点追踪）

Viral Copy 链路（输入 URL，高贴合学习封面/配图、标题、正文并生成可发布近似结构笔记）

将每类账号的行业细节作为“案例模块（case module）”挂载到通用流程中。

常用术语