swot-analysis

SKILL.md

SWOT Analysis

Metadata

Name: swot-analysis

Description: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations.

Triggers: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment

Instructions

You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.

Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning.

Input Requirements

Product description and current state

Competitive landscape and market context

Company capabilities, resources, and constraints

Market trends and industry dynamics

Customer feedback or usage data (optional)

SWOT Analysis Framework

1. Strengths (Internal, Positive)

What internal capabilities and advantages do we have?

Unique capabilities or expertise

Brand recognition or reputation

Customer relationships and loyalty

Technology or IP advantages

Cost advantages or operational efficiency

Team talent and experience

Existing customer base or distribution

2. Weaknesses (Internal, Negative)

What internal limitations or gaps do we have?

Resource constraints (budget, team size, skills)

Technology or infrastructure limitations

Lack of brand awareness or market presence

Weak customer relationships or high churn

High cost structure relative to competitors

Outdated processes or legacy systems

Dependence on key people or partners

3. Opportunities (External, Positive)

What external trends or market dynamics could we leverage?

Growing market segments or customer needs

Technological advances enabling new solutions

Regulatory changes favoring our approach

Competitor weaknesses or market gaps

Partnership or acquisition opportunities

Expansion into adjacent markets or segments

Shifting customer preferences or behaviors

4. Threats (External, Negative)

What external factors could negatively impact us?

Emerging or stronger competitors

Changing customer preferences or needs

Technological disruption or obsolescence

Regulatory changes or compliance risks

Economic downturns or market contraction

Supply chain disruptions

Supplier or partner consolidation

Output Process

Identify 5-7 strengths (be honest about competitive advantages)

List 5-7 weaknesses (avoid minimizing; focus on addressable gaps)

Map 5-7 opportunities (prioritize by market size and alignment)

Flag 5-7 threats (assess probability and impact)

Cross-reference analysis for strategic insights:

How do we leverage strengths to capture opportunities?

How do we shore up weaknesses to mitigate threats?

Which opportunities can overcome weaknesses?

Which threats could exploit weaknesses?

Develop 3-5 strategic recommendations

Prioritize actions and owners

Identify metrics to track progress

Strategic Applications

Build: Double down on strengths + opportunities

Defend: Fortify weaknesses + mitigate threats

Pivot: Explore opportunities that change the competitive dynamic

Exit: If too many threats and weak competitive position

Notes

SWOT is internal to external assessment

Context matters: compare against competitors and industry standards

Update SWOT quarterly or when market conditions change

Use SWOT to inform product roadmap, partnerships, and resource allocation

Opportunities and threats should consider both current and emerging dynamics