social-media

SKILL.md

Social Media Content Skill

Research First (Required)

Before writing any social media content, you MUST delegate research:

Use the task tool with subagent_type: "researcher"

In the description, specify BOTH the topic AND where to save:

task(
    subagent_type="researcher",
    description="Research [TOPIC]. Save findings to research/[slug].md"
)

Example:

task(
    subagent_type="researcher",
    description="Research renewable energy trends in 2025. Save findings to research/renewable-energy.md"
)

After research completes, read the findings file before writing

Output Structure (Required)

Every social media post MUST have both content AND an image:

LinkedIn posts:

linkedin/
└── <slug>/
    ├── post.md        # The post content
    └── image.png      # REQUIRED: Generated visual

Twitter/X threads:

tweets/
└── <slug>/
    ├── thread.md      # The thread content
    └── image.png      # REQUIRED: Generated visual

Example: A LinkedIn post about "prompt engineering" → linkedin/prompt-engineering/

You MUST complete both steps:

Write the content to the appropriate path

Generate an image using generate_image and save alongside the post

A social media post is NOT complete without its image.

Platform Guidelines

LinkedIn

Format:

1,300 character limit (show more after ~210 chars)

First line is crucial - make it hook

Use line breaks for readability

3-5 hashtags at the end

Tone:

Professional but personal

Share insights and learnings

Ask questions to drive engagement

Use "I" and share experiences

Structure:

[Hook - 1 compelling line]

[Empty line]

[Context - why this matters]

[Empty line]

[Main insight - 2-3 short paragraphs]

[Empty line]

[Call to action or question]

#hashtag1 #hashtag2 #hashtag3

Twitter/X

Format:

280 character limit per tweet

Threads for longer content (use 1/🧵 format)

No more than 2 hashtags per tweet

Thread Structure:

1/🧵 [Hook - the main insight]

2/ [Supporting point 1]

3/ [Supporting point 2]

4/ [Example or evidence]

5/ [Conclusion + CTA]

Image Generation

Every social media post needs an eye-catching image. Use the generate_social_image tool:

generate_social_image(prompt="A detailed description...", platform="linkedin", slug="your-post-slug")

The tool saves the image to <platform>/<slug>/image.png.

Social Image Best Practices

Social images need to work at small sizes in crowded feeds:

Bold, simple compositions - one clear focal point

High contrast - stands out when scrolling

No text in image - too small to read, platforms add their own

Square or 4:5 ratio - works across platforms

Writing Effective Prompts

Include these elements:

Single focal point: One clear subject, not a busy scene

Bold style: Vibrant colors, strong shapes, high contrast

Simple background: Solid color, gradient, or subtle texture

Mood/energy: Match the post tone (inspiring, urgent, thoughtful)

Example Prompts

For an insight/tip post:

Single glowing lightbulb floating against a deep purple gradient background, lightbulb made of interconnected golden geometric lines, rays of soft light emanating outward. Minimal, striking, high contrast. Square composition.

For announcements/news:

Abstract rocket ship made of colorful geometric shapes launching upward with a trail of particles. Bright coral and teal color scheme against clean white background. Energetic, celebratory mood. Bold flat illustration style.

For thought-provoking content:

Two overlapping translucent circles, one blue one orange, creating a glowing intersection in the center. Represents collaboration or intersection of ideas. Dark charcoal background, soft ethereal glow. Minimalist and contemplative.

Content Types

Announcement Posts

Lead with the news

Explain the impact

Include link or next step

Insight Posts

Share one specific learning

Explain the context briefly

Make it actionable

Question Posts

Ask a genuine question

Provide your take first

Keep it focused on one topic

Quality Checklist

Before finishing:

 Post saved to linkedin/<slug>/post.md or tweets/<slug>/thread.md

 Image generated alongside the post

 First line hooks attention

 Content fits platform limits

 Tone matches platform norms

 Has clear CTA or question

 Hashtags are relevant (not generic)