Create and manage Shopify pages, blog posts, navigation menus, redirects, and SEO metadata via the Admin API or browser automation. Use whenever the user wants…
Shopify Content
Create and manage Shopify store content — pages, blog posts, navigation menus, and SEO metadata. Produces live content in the store via the Admin API or browser automation.
Prerequisites
Admin API access token with read_content, write_content scopes (use shopify-setup skill)
For navigation: read_online_store_navigation, write_online_store_navigation scopes
Workflow
Step 1: Determine Content Type
Content Type
API Support
Method
Pages
Full
GraphQL Admin API
Blog posts
Full
GraphQL Admin API
Navigation menus
Limited
Browser automation preferred
Redirects
Full
REST Admin API
SEO metadata
Per-resource
GraphQL on the resource
Metaobjects
Full
GraphQL Admin API
Step 2a: Create Pages
curl -s https://{store}/admin/api/2025-01/graphql.json \
-H "Content-Type: application/json" \
-H "X-Shopify-Access-Token: {token}" \
-d '{
"query": "mutation pageCreate($page: PageCreateInput!) { pageCreate(page: $page) { page { id title handle } userErrors { field message } } }",
"variables": {
"page": {
"title": "About Us",
"handle": "about",
"body": "<h2>Our Story</h2><p>Content here...</p>",
"isPublished": true,
"seo": {
"title": "About Us | Store Name",
"description": "Learn about our story and mission."
}
}
}
}'
Page body accepts HTML. Keep it semantic:
Use <h2> through <h6> for headings (the page title is <h1>)
Use <p>, <ul>, <ol> for body text
Use <a href="..."> for links
Avoid inline styles — the theme handles styling
Step 2b: Create Blog Posts
Shopify blogs have a two-level structure: Blog (container) > Article (post).
Find or create a blog:
{
blogs(first: 10) {
edges {
node { id title handle }
}
}
}
Most stores have a default blog called "News". Create articles in it:
mutation {
articleCreate(article: {
blogId: "gid://shopify/Blog/123"
title: "New Product Launch"
handle: "new-product-launch"
contentHtml: "<p>We're excited to announce...</p>"
author: { name: "Store Team" }
tags: ["news", "products"]
isPublished: true
publishDate: "2026-02-22T00:00:00Z"
seo: {
title: "New Product Launch | Store Name"
description: "Announcing our latest product range."
}
image: {
src: "https://example.com/blog-image.jpg"
altText: "New product collection"
}
}) {
article { id title handle }
userErrors { field message }
}
}
Step 2c: Update Navigation Menus
Navigation menus have limited API support. Use browser automation:
Navigate to https://{store}.myshopify.com/admin/menus
Select the menu to edit (typically "Main menu" or "Footer menu")
Add, reorder, or remove menu items
Save changes
Alternatively, use the GraphQL menuUpdate mutation if the API version supports it:
mutation menuUpdate($id: ID!, $items: [MenuItemInput!]!) {
menuUpdate(id: $id, items: $items) {
menu { id title }
userErrors { field message }
}
}
Step 2d: Create Redirects
URL redirects use the REST API:
curl -s https://{store}/admin/api/2025-01/redirects.json \
-H "Content-Type: application/json" \
-H "X-Shopify-Access-Token: {token}" \
-d '{
"redirect": {
"path": "/old-page",
"target": "/new-page"
}
}'
Step 2e: Update SEO Metadata
SEO fields are on each resource (product, page, article). Update via the resource's mutation:
mutation {
pageUpdate(page: {
id: "gid://shopify/Page/123"
seo: {
title: "Updated SEO Title"
description: "Updated meta description under 160 chars."
}
}) {
page { id title }
userErrors { field message }
}
}
Step 3: Verify
Query back the content to confirm:
{
pages(first: 10, reverse: true) {
edges {
node { id title handle isPublished createdAt }
}
}
}
Provide the admin URL and the live URL for the user to review:
Admin: https://{store}.myshopify.com/admin/pages
Live: https://{store}.myshopify.com/pages/{handle}
Critical Patterns
Page vs Metaobject
For simple content (About, Contact, FAQ), use pages. For structured, repeatable content (team members, testimonials, locations), use metaobjects — they have typed fields and can be queried programmatically.
Blog SEO
Every blog post should have:
SEO title: under 60 characters, includes primary keyword
Meta description: under 160 characters, compelling summary
Handle: clean URL slug with keywords
Image with alt text: for social sharing and accessibility
Content Scheduling
Use publishDate on articles for scheduled publishing. Pages publish immediately when isPublished: true.
Bulk Content
For many pages (e.g. location pages, service pages), use a loop with rate limiting:
for page in pages_data:
create_page(page)
sleep(0.5) # Respect rate limits
Reference Files
references/content-types.md — API endpoints, metaobject patterns, and browser-only operations
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