seo-plan

SKILL.md

Strategic SEO Planning

Process

1. Discovery

Business type, target audience, competitors, goals

Current site assessment (if exists)

Budget and timeline constraints

Key performance indicators (KPIs)

2. Competitive Analysis

Identify top 5 competitors

Analyze their content strategy, schema usage, technical setup

Identify keyword gaps and content opportunities

Assess their E-E-A-T signals

Estimate their domain authority

3. Architecture Design

Load industry template from assets/ directory

Design URL hierarchy and content pillars

Plan internal linking strategy

Sitemap structure with quality gates applied

Information architecture for user journeys

4. Content Strategy

Content gaps vs competitors

Page types and estimated counts

Blog/resource topics and publishing cadence

E-E-A-T building plan (author bios, credentials, experience signals)

Content calendar with priorities

5. Technical Foundation

Hosting and performance requirements

Schema markup plan per page type

Core Web Vitals baseline targets

AI search readiness requirements

Mobile-first considerations

6. Implementation Roadmap (4 phases)

Phase 1: Foundation (weeks 1-4)

Technical setup and infrastructure

Core pages (home, about, contact, main services)

Essential schema implementation

Analytics and tracking setup

Phase 2: Expansion (weeks 5-12)

Content creation for primary pages

Blog launch with initial posts

Internal linking structure

Local SEO setup (if applicable)

Phase 3: Scale (weeks 13-24)

Advanced content development

Link building and outreach

GEO optimization

Performance optimization

Phase 4: Authority (months 7-12)

Thought leadership content

PR and media mentions

Advanced schema implementation

Continuous optimization

Industry Templates

Load from assets/ directory:

saas.md: SaaS/software companies

local-service.md: Local service businesses

ecommerce.md: E-commerce stores

publisher.md: Content publishers/media

agency.md: Agencies and consultancies

generic.md: General business template

Output

Deliverables

SEO-STRATEGY.md: Complete strategic plan

COMPETITOR-ANALYSIS.md: Competitive insights

CONTENT-CALENDAR.md: Content roadmap

IMPLEMENTATION-ROADMAP.md: Phased action plan

SITE-STRUCTURE.md: URL hierarchy and architecture

KPI Targets

Metric
Baseline
3 Month
6 Month
12 Month

Organic Traffic
...
...
...
...

Keyword Rankings
...
...
...
...

Domain Authority
...
...
...
...

Indexed Pages
...
...
...
...

Core Web Vitals
...
...
...
...

Success Criteria

Clear, measurable goals per phase

Resource requirements defined

Dependencies identified

Risk mitigation strategies

DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, use dataforseo_labs_google_competitors_domain and dataforseo_labs_google_domain_intersection for real competitive intelligence, dataforseo_labs_bulk_traffic_estimation for traffic estimates, kw_data_google_ads_search_volume and dataforseo_labs_bulk_keyword_difficulty for keyword research, and business_data_business_listings_search for local business data.

Error Handling

Scenario
Action

Unrecognized business type
Fall back to generic.md template. Inform user that no industry-specific template was found and proceed with the general business template.

No website URL provided
Proceed with new-site planning mode. Skip current site assessment and competitive gap analysis that require a live URL.

Industry template not found
Check assets/ directory for available templates. If the requested template file is missing, use generic.md and note the missing template in output.