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Single Page Analysis What to Analyze On-Page SEO Title tag: 50-60 characters, includes primary keyword, unique Meta description: 150-160 characters, compelling, includes keyword H1: exactly one, matches page intent, includes keyword H2-H6: logical hierarchy (no skipped levels), descriptive URL: short, descriptive, hyphenated, no parameters Internal links: sufficient, relevant anchor text, no orphan pages External links: to authoritative sources, reasonable count Content Quality Word count vs page type minimums (see quality-gates.md) Readability: Flesch Reading Ease score, grade level Keyword density: natural (1-3%), semantic variations present E-E-A-T signals: author bio, credentials, first-hand experience markers Content freshness: publication date, last updated date Technical Elements Canonical tag: present, self-referencing or correct Meta robots: index/follow unless intentionally blocked Open Graph: og:title, og:description, og:image, og:url Twitter Card: twitter:card, twitter:title, twitter:description Hreflang: if multi-language, correct implementation Schema Markup Detect all types (JSON-LD preferred) Validate required properties Identify missing opportunities NEVER recommend HowTo (deprecated) or FAQ (restricted to gov/health) Images Alt text: present, descriptive, includes keywords where natural File size: flag >200KB (warning), >500KB (critical) Format: recommend WebP/AVIF over JPEG/PNG Dimensions: width/height set for CLS prevention Lazy loading: report lazy_method per image (native | perfmatters | ewww | js-generic | none). Do not flag "not lazy-loaded" when JS lazy-loaders (Perfmatters, EWWW, lazysizes) are detected — they intentionally strip the native loading="lazy" attribute and use data-src placeholders Core Web Vitals (reference only, not measurable from HTML alone) Flag potential LCP issues (huge hero images, render-blocking resources) Flag potential INP issues (heavy JS, no async/defer) Flag potential CLS issues (missing image dimensions, injected content) Output Page Score Card Overall Score: XX/100 On-Page SEO: XX/100 ████████░░ Content Quality: XX/100 ██████████ Technical: XX/100 ███████░░░ Schema: XX/100 █████░░░░░ Images: XX/100 ████████░░ Issues Found Organized by priority: Critical -> High -> Medium -> Low Recommendations Specific, actionable improvements with expected impact Schema Suggestions Ready-to-use JSON-LD code for detected opportunities DataForSEO Integration (Optional) If DataForSEO MCP tools are available, use serp_organic_live_advanced for real SERP positions and backlinks_summary for backlink data and spam scores. Error Handling Scenario Action URL unreachable (DNS failure, connection refused) Report the error clearly. Do not guess page content. Suggest the user verify the URL and try again. Page requires authentication (401/403) Report that the page is behind authentication. Suggest the user provide the rendered HTML directly or a publicly accessible URL. JavaScript-rendered content (empty body in HTML) Note that key content may be rendered client-side. Analyze the available HTML and flag that results may be incomplete. Suggest using a browser-rendered snapshot if available.
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