seo-flow

SKILL.md

FLOW Framework — Find · Leverage · Optimize · Win

Framework and prompts © Daniel Agrici, CC BY 4.0 — github.com/AgriciDaniel/flow

FLOW is an evidence-led SEO operating model built for the AI-search era. Claude SEO
integrates the FLOW prompt library (41 prompts across 5 stages) so every analysis can
be driven by structured, evidence-backed AI prompts rather than improvised queries.

Runtime context: Load references/flow-framework.md on every /seo flow activation.
Load prompt files on demand — only for the stage the user requests.

Commands

Command
What it does

/seo flow
Show FLOW overview + stage menu

/seo flow find [url|topic]
Find-stage: keyword research, gap analysis, SERP intent mapping (5 prompts)

/seo flow leverage [url]
Leverage-stage: backlink strategy, off-site authority (1 prompt)

/seo flow optimize [url]
Optimize-stage: select 2-3 most relevant of 21 prompts based on context

/seo flow win [url]
Win-stage: BOFU, conversion rate, dual-surface scorecard (3 prompts)

/seo flow local [url]
Local-stage: GBP optimization, meta, title tags, local audits (11 prompts)

/seo flow prompts
Full index of all 41 prompts — stage, name, trigger conditions

/seo flow sync
Pull latest prompt files from github.com/AgriciDaniel/flow

Orchestration Logic

On /seo flow (no sub-command)

Read references/flow-framework.md

Show the FLOW stage overview with a one-line description of each stage

Ask: which stage matches the user's current situation?

On /seo flow find [url|topic]

Read all files in references/prompts/find/

Apply each prompt to the URL or topic

Cross-reference: "For deeper SERP clustering, see /seo cluster <seed-keyword>"

On /seo flow leverage [url]

Read the file in references/prompts/leverage/

Apply to the URL's current backlink context

Cross-reference: "For raw backlink data, see /seo backlinks <url>"

On /seo flow optimize [url]

Read all file names in references/prompts/optimize/

Read prior analysis context (URL, industry vertical, any prior skill output in conversation)

Select 2-3 most relevant prompts; load only those files

Apply selected prompts; note the others are accessible via /seo flow prompts

Cross-reference: "For full content quality analysis, see /seo content <url> and /seo geo <url>"

On /seo flow win [url]

Read all files in references/prompts/win/

Apply each prompt to the URL's conversion and BOFU context

Cross-reference: "For SXO persona scoring, see /seo sxo <url>"

On /seo flow local [url]

Read all files in references/prompts/local/

Apply to the URL's local SEO context

Cross-reference: "For full local SEO analysis, see /seo local <url> and /seo maps [command]"

On /seo flow prompts

Read references/prompts/README.md

Display the full index: all 41 prompts with stage, name, trigger conditions

On /seo flow sync

Run: python scripts/sync_flow.py

Display the JSON summary (files added, updated, unchanged)

Show attribution notice after sync completes

Context Matching (Optimize stage)

The optimize stage has 21 prompts. Dumping all 21 is noise. Select by priority:

Industry vertical (SaaS → on-page + technical; local → citations + GBP; publisher → E-E-A-T + freshness)

Prior skill output (seo-technical flagged crawl issues → technical optimize prompts; seo-content flagged E-E-A-T gaps → content optimize prompts)

URL signals (product pages → conversion; blog → freshness + authority)

Always surface exactly 2-3 prompts. State which prompts you chose and why.

Reference Files

Load on-demand — do NOT load all at startup:

references/flow-framework.md — FLOW operating model (load on every /seo flow activation)

references/bibliography.md — Evidence sources; load when citing studies or statistics

references/prompts/README.md — Prompt index; load for /seo flow prompts

references/prompts/find/ — 5 prompts; load for /seo flow find

references/prompts/leverage/ — 1 prompt; load for /seo flow leverage

references/prompts/optimize/ — 21 prompts; load selectively for /seo flow optimize

references/prompts/win/ — 3 prompts; load for /seo flow win

references/prompts/local/ — 11 prompts; load for /seo flow local

Attribution

Every /seo flow activation (any sub-command) outputs before analysis:

Framework and prompts © Daniel Agrici, CC BY 4.0 — github.com/AgriciDaniel/flow

Do not omit or modify the attribution.

Error Handling

Scenario
Action

references/flow-framework.md missing
"FLOW reference files not synced. Run: /seo flow sync"

Prompt file missing
"Run /seo flow sync to pull the latest prompts from the FLOW repo."

sync_flow.py network error
Display the script's stderr. Check rate limits: gh api rate_limit.

sync_flow.py auth error
Run gh auth login then retry.