pitch-deck

SKILL.md

Pitch Deck Generator

Overview

Generate professional PowerPoint pitch decks following industry best practices. This skill creates structured presentations for fundraising, sales, and business development using a proven 10-slide format.

When to Use This Skill

Activate this skill when users request:

Investor pitch decks for fundraising

Sales or business development presentations

Product launch presentations

Startup pitch competition decks

Any structured business presentation following standard pitch deck format

Workflow

Step 1: Gather Information
Collect necessary information from the user to populate the pitch deck. Use a conversational approach to gather details across the following categories:

Required information:

Company basics: Company name, tagline (one-liner describing what you do)

Problem: What problem are you solving? Include data or statistics if available

Solution: How does your product/service solve the problem? Key features and benefits

Business model: How do you make money? Pricing, revenue streams

Recommended information (include if available):
5. Market opportunity: Market size (TAM/SAM/SOM), growth rate, market trends
6. Product details: Product features, screenshots, technology highlights
7. Traction: Key metrics, revenue, users, growth rate, milestones, customer testimonials
8. Competition: Competitors, competitive advantages, differentiation
9. Team: Founders and key team members with relevant background
10. Financials & Ask: Funding amount, use of funds, financial projections, milestones

Approach:

Ask open-ended questions to understand the business

Probe for specific metrics and data points when possible

For missing information, offer to create placeholder slides that can be updated later

Adapt the standard 10-slide structure based on available information

Step 2: Structure the Content

Organize the gathered information into the standard pitch deck structure:

Title Slide: Company name + tagline

Problem: Pain point being addressed

Solution: Product/service overview

Market Opportunity: Market size and growth

Product: Features and capabilities

Traction: Metrics and achievements

Business Model: Revenue and pricing

Competition: Competitive landscape

Team: Key people

Financials & Ask: Funding request and projections

Reference best practices: For detailed guidance on each slide's content and structure, consult references/pitch_deck_best_practices.md. Search for specific sections using grep:

grep -A 10 "### [Slide Number]. [Slide Name]" references/pitch_deck_best_practices.md

Step 3: Create the JSON Data File

Format the collected information as a JSON file that will be consumed by the pitch deck generation script. Create a file called pitch_data.json with the following structure:

{
  "company_name": "Company Name",
  "tagline": "One-line description of what you do",
  "problem": [
    "Problem statement 1 with data/statistics",
    "Problem statement 2 showing impact",
    "Problem statement 3 demonstrating urgency"
  ],
  "solution": [
    "How your product solves the problem",
    "Key feature 1 and its benefit",
    "Key feature 2 and its benefit",
    "Unique value proposition"
  ],
  "market": [
    "TAM: Total addressable market with $ figure",
    "SAM: Serviceable available market",
    "SOM: Serviceable obtainable market",
    "Market growth rate and trends"
  ],
  "product": [
    "Product feature 1",
    "Product feature 2",
    "Technology highlights",
    "User experience benefits"
  ],
  "traction": [
    "Revenue: $X (YY% growth)",
    "Users: X,XXX active users",
    "Key milestone 1",
    "Customer testimonial or social proof"
  ],
  "business_model": [
    "Revenue model (e.g., SaaS subscription)",
    "Pricing: $XX/month per user",
    "Unit economics: CAC, LTV, margins",
    "Sales channels"
  ],
  "competition": {
    "our_advantages": [
      "Advantage 1",
      "Advantage 2",
      "Unfair advantage/defensibility"
    ],
    "competitors": [
      "Competitor 1",
      "Competitor 2",
      "Alternative solutions"
    ]
  },
  "team": [
    "Founder 1: Name - Background and relevant experience",
    "Founder 2: Name - Background and relevant experience",
    "Key hire: Name - Background and why they matter",
    "Notable advisors"
  ],
  "financials": [
    "Raising: $X seed/Series A round",
    "Use of funds: XX% engineering, XX% sales, XX% ops",
    "Milestones with this funding",
    "Runway: X-X months to next milestone"
  ]
}

Notes:

All fields are optional except company_name

Use arrays for bullet points (will be rendered as bullet lists)

Competition can be either an object with our_advantages and competitors keys (for two-column layout) or a simple array

Keep bullet points concise (1-2 lines each)

Include specific numbers and metrics where possible

Step 4: Generate the PowerPoint

Execute the Python script to create the PowerPoint presentation:

python3 scripts/create_pitch_deck.py pitch_data.json output_filename.pptx

The script will:

Generate a professional PowerPoint file with proper formatting

Apply consistent color scheme and typography

Create slides based on available data (skipping sections if data not provided)

Output a .pptx file ready for presentation or further customization

Step 5: Review and Iterate

Present the generated pitch deck location to the user and offer to:

Add missing sections if information becomes available

Refine bullet points for clarity and impact

Adjust structure based on specific audience (investor vs. sales pitch)

Provide guidance on presenting the deck

Iteration approach:

User can update the JSON file with new information

Re-run the script to regenerate the updated presentation

For design customizations beyond the script's capabilities, advise manual editing in PowerPoint

Design Guidelines

The generated pitch deck follows these design principles:

Color Scheme:

Primary: Blue (#2962FF) for titles and emphasis

Secondary: Gray (#646464) for body text

Clean white background for readability

Typography:

Title slides: 54pt bold

Section titles: 40pt bold

Body text: 18-20pt with appropriate line spacing

Layout:

Consistent margins and spacing

One key message per slide

Bullet points limited to 3-5 items per slide

Two-column layouts for comparison slides

Visual Hierarchy:

Clear title at top of each slide

Content organized with proper spacing

Emphasis on readability and professional appearance

Best Practices Reference

For detailed guidance on pitch deck content, structure, and presentation tips, reference:

references/pitch_deck_best_practices.md - Comprehensive guide covering:

Standard 10-slide structure with examples

Content guidelines for each slide type

Design best practices

Common mistakes to avoid

Tailoring for different audiences (investor, sales, product launch)

Pre-pitch checklist

Load this reference when providing detailed advice on pitch content or structure.

Example Usage Scenarios

Scenario 1: Early-stage startup seeking seed funding

Focus on problem, solution, market opportunity, and team

Emphasize founder expertise and early traction

Include clear funding ask and use of funds

Scenario 2: Growth-stage company creating sales deck

Emphasize product features and customer ROI

Include customer testimonials and case studies

De-emphasize fundraising, focus on value proposition

Scenario 3: Product launch presentation

Focus on product features and market need

Include demo or product screenshots

Emphasize innovation and competitive positioning

Customization and Extensions

After generating the base deck:

Users can manually add images, charts, and custom graphics in PowerPoint

Suggest creating appendix slides for detailed backup information

Recommend PDF export for sharing (File → Save As → PDF in PowerPoint)

Advise on presentation timing (typically 10-15 minutes for 10 slides)

Troubleshooting

Script errors:

Ensure python-pptx library is installed: pip3 install python-pptx

Verify JSON file is properly formatted (use JSON validator if needed)

Check file paths are correct and user has write permissions

Content issues:

If slides appear crowded, reduce bullet points to 3-5 per slide

For complex competition analysis, consider manually creating comparison tables in PowerPoint

For financial projections, consider creating charts in Excel and importing as images

Resources

scripts/

create_pitch_deck.py: Python script that generates PowerPoint presentations from structured JSON data

references/

pitch_deck_best_practices.md: Comprehensive guide on pitch deck content, structure, and design principles

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