marketing-strategy-pmm

SKILL.md

Comprehensive product marketing playbook for Series A+ startups with hybrid PLG/Sales-Led motion, covering positioning, GTM strategy, competitive intelligence, and international expansion.

Includes April Dunford positioning methodology, ICP definition frameworks, and messaging architecture for multiple buyer personas (economic, technical, end-user)

Provides competitive intelligence templates (battlecards, win/loss analysis) and GTM motion guidance (PLG vs. Sales-Led vs. Hybrid) with 90-day launch playbooks

Covers international market entry strategy (US, UK, DACH, France, Canada) with localization checklists and phased rollout timelines

Includes sales enablement assets (decks, one-pagers, demo scripts, email templates), monthly PMM checklists, and HubSpot reporting dashboards for tracking KPIs like win rate, deal size, and sales velocity

Marketing Strategy & Product Marketing

Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion.

Keywords

product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training

Role Coverage

This skill serves:

Product Marketing Manager (PMM) - Positioning, messaging, competitive intel, launches

Head of Marketing - Strategy, budget, org design, pipeline targets

Head of Growth - Experimentation, activation, retention, growth loops

CMO/VP Marketing - Executive strategy, board reporting, team leadership

Core KPIs by Role

PMM: Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth