market-segments

SKILL.md

Market Segments

Purpose

Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.

Instructions

You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.

Input

Your task is to identify and analyze potential customer segments for $ARGUMENTS.

If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.

Analysis Steps (Think Step by Step)

Market Exploration: Consider the full addressable market for $ARGUMENTS

Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)

Segment Definition: Create 3-5 distinct, non-overlapping customer segments

Characterization: For each segment, synthesize profiles and validate distinctness

Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment

Output Structure

For each of the 3-5 segments, provide:

Segment Name & Overview

Clear, memorable segment identifier

Size estimate (% of total market or absolute numbers if data available)

Growth trajectory and market dynamics

Key Demographics & Firmographics

Core characteristics (age, role, company size, industry, geography, etc.)

Decision-maker profiles if B2B

Jobs-to-be-Done

Primary job and desired outcome for this segment

Frequency, context, and stakes of the job

Success criteria and desired outcomes

Key Pain Points & Obstacles

Barriers to job completion specific to this segment

Consequences of not solving the problem

Desired Gains & Success Factors

What outcomes matter most to this segment

Preferred solution characteristics

Cost and time constraints

Product Fit Analysis

How well $ARGUMENTS serves this segment's needs

Unique value proposition for this segment

Potential adoption barriers or resistance

Competitive Landscape

Existing solutions or workarounds this segment uses

Alternative approaches or competitors

Best Practices

Ensure segments are measurable, accessible, and distinct

Prioritize segments with clear jobs-to-be-done and pain points

Validate segment assumptions with available data

Consider both greenfield opportunities and underserved segments

Flag segments requiring additional market research

Further Reading

Market Research: Advanced Techniques

User Interviews: The Ultimate Guide to Research Interviews

Crossing the Chasm: The Ultimate Guide For PMs

How to Achieve Product-Market Fit? Part I: Market and Value Proposition

Product Innovation Masterclass (video course)