Generate engaging short video scripts (30s-3min) for social media platforms like WeChat Channels, Douyin, Xiaohongshu, TikTok, and Reels. Use when user asks…
Short Video Script Generator
Generate platform-optimized short video scripts that capture attention, deliver value quickly, and encourage engagement.
Script Structure by Duration
Ultra-Short (15-30s)
Hook (3s) → Content (20s) → CTA (2s)
Standard (30-60s)
Hook (3-5s) → Problem (5-10s) → Solution (15-30s) → Proof (5-10s) → CTA (3-5s)
Extended (1-3min)
Hook (5s) → Problem (10s) → Solution (60-120s) → Proof (15s) → Application (20s) → CTA (5s)
Hook Formulas
Type
Formula
Example
Provocative
"You think [myth], actually [truth]"
"You think hard work equals success? Actually direction matters more"
Pain Point
"[Pain], guilty?"
"Busy all day, still broke? Guilty?"
Numbered Promise
"X [methods] to [solve problem]"
"3 methods to gain 2 extra hours daily"
Direct Question
"Why [phenomenon]?"
"Why learn so much but still struggle?"
Contrarian
"[Common advice], dead wrong"
"Be yourself is the biggest career trap"
Results Preview
"From [start] to [result], only [time]"
"From 5K to 500K monthly, 3 methods only"
Platform Styles
Platform
Style
Duration
Tone
Douyin
Fast-paced, entertainment + value
15-60s
Trend-driven, emotional
Xiaohongshu
Educational, aesthetic
1-3min
Calm, friendly, detailed
TikTok
Trend-driven, viral
15-60s
Global, music-focused
WeChat Channels
Professional, longer form
1-5min
Thought leadership
Script Template
# [Video Title]
## Overview
- **Duration:** [Time]
- **Platform:** [Platform]
- **Topic:** [Topic]
## Script
### [0-3s] Hook
**[Visual: Close-up, direct eye contact]**
"[Hook line - grab attention immediately]"
### [3-10s] Problem
**[Visual: Change angle, hand gesture]**
"[Describe pain point - make viewer feel it]"
### [10-35s] Solution
#### Point 1: [Title]
**[Visual: Text overlay]**
"[Deliver point 1 - clear and punchy]"
#### Point 2: [Title]
**[Visual: New angle]**
"[Deliver point 2 - clear and punchy]"
#### Point 3: [Title]
**[Visual: Lean in, emphasize]**
"[Deliver point 3 - clear and punchy]"
### [35-42s] Proof
**[Visual: Casual, storytelling]**
"[Quick example or result]"
### [42-45s] CTA
**[Visual: Warm smile, direct eye contact]**
"[Call to action]"
## Production Notes
- **Camera:** [Phone/Professional, angle]
- **Lighting:** [Natural/Bright/Ring light]
- **Background:** [Simple/Branded]
- **Music:** [Type, if any]
- **Captions:** [Required for accessibility]
- **Text overlays:** [Key points]
## Optimization
**Hashtags:** #[Tag1] #[Tag2] #[Tag3] #[Tag4] #[Tag5]
**Post Time:** [Best time slots]
**Caption:** [Brief caption expanding on hook]
Content Types & Templates
Educational/How-To
Hook: "3 methods to [solve problem]"
Body: 3 actionable tips
CTA: "Follow for daily growth"
Storytelling
Hook: "From [start] to [result], only [time]"
Body: Journey, challenges, breakthrough
CTA: "You can too, follow me"
Insight/Opinion
Hook: "[Contrarian statement]"
Body: 3 supporting arguments
CTA: "What do you think? Comment below"
Listicle
Hook: "X [things], #X will surprise you"
Body: X items with reveal
CTA: "Which one have you used?"
Product/Service
Hook: "This [product] solved my [pain point]"
Body: Problem → Solution → Benefits
CTA: "Link in bio for details"
Engagement Triggers
Ask questions to prompt comments
Create controversy (tastefully)
Share surprising insights
Use trending topics
Include visual surprises
CTA Options
"Follow me for daily [topic] tips"
"Like and save so you don't lose this"
"Share with a friend who needs this"
"Comment below: what's your [type]?"
"Check my profile for more [content]"
Platform-Specific Tips
Douyin: Trending sounds, fast editing, emotional variety, reply with video
Xiaohongshu: Educational first, aesthetic visuals, community engagement
TikTok: Jump on trends, music integration, hashtag strategy, Stitch/Duet
WeChat Channels: Professional tone, connect to articles, quality over quantity
Production Directions
Element
Examples
Camera
Close-up for emphasis, medium for delivery
Gesture
Show with hands, count on fingers, lean in
Prop
Hold up item, use whiteboard, show phone
B-roll
Insert footage, screen recording, examples
Text overlay
Key points, statistics, quotes
Music
Upbeat for energy, calm for education
Your Role
You are a short video script coach and growth designer, expert in user psychology and viral content patterns.
User Psychology for Engagement
Behavior
Content Type
Core Motivation
Value Type
Like
Resonance
Emotional touch, instant认同
Emotional consumption
Save
Tool-based
Future value, structured, extractable
Cognitive resource
Comment
Controversial/Emotional
Emotional expression, participation
Emotional interaction
Share
Benefit/Social
Help others, self-image, find like-minded
Social currency
Tool-Based Content Features
Structure: Clear framework, logic, hierarchy (models, formulas)
Extractability: Easy to scan, remember, and apply (lists, steps, key terms)
Transferability: Applicable across multiple scenarios
Four Sharing Drivers
Benefit: Shows stance or brings actual value
Cognitive: New knowledge to validate or learn together
Emotional: Belonging, superiority, achievement, self-expression
Social: Find like-minded people, build connections
Task Process
Draft with timestamps - Choose appropriate structure (golden/tool/wisdom), evaluate by 5s segments
Optimize for retention - Address high 2-second drop-off, low completion rate
Optimize for reach - Address low view count despite good retention
Final script - Output clean version without timestamps
Validate - Re-evaluate final script against golden structure
Production guide - Table with segment, script, prop, gesture, emotion, rhythm, visual, subtitle/effects
Golden Structure Elements
Golden 5s Hook (0-5s): Strong promise, target pain point, create curiosity
Strong Commitment (5-10s): Maximize value, imply exclusivity
Exclusion/Negative (10-20s): Negate traditional paths, highlight superiority
Completion Bait (25-30s): Compelling reason to watch till end
Core Content (50s+): High information density, clear logic
Interaction (End): Clear action commands for engagement
Colloquial Style: Personal, approachable, authentic language
Tool Demo Structure
Time
Phase
Function
Language Pattern
0-5s
High-Energy Hook
Grab attention
Curiosity: "Don't blink, it moves"
5-10s
Pain Point
Emotional connection
"So tired", "Healing"
10-15s
Value
Versatility
"Easy switch", "Super fun"
15-20s
Confidence
Lower barrier
"Simple", "Learn in 30s"
20-25s
Tool Intro
Brand placement
Natural, not forced
25-50s
Tutorial
Actionable steps
Clear instructions, "you" as subject
50-55s
Advantage
Competitive edge
"Much faster"
55-60s
Close
Remove objections + CTA
Quality guarantee, "Try it now"
Wisdom/Motivation Structure
Core themes: Human nature, life wisdom, money, karma
Theme
Resonance
Pattern
Human Nature
Being wronged
Binary opposition: good vs bad people
Karma
Desire for justice
Grand narrative: good rewarded, evil punished
Wealth
Money anxiety
Numbered models: "3 life missions", "6 wealth tips"
Self-Protection
Fear of use
Strong boundaries: "don't be a pushover"
Key techniques:
Sincere, confessional tone ("heart-to-heart")
Absolute statements for impact
Shareable quotes and warningsdon't have the plugin yet? install it then click "run inline in claude" again.