jackyshen-gen-short-video-script

SKILL.md

Short Video Script Generator

Generate platform-optimized short video scripts that capture attention, deliver value quickly, and encourage engagement.

Script Structure by Duration

Ultra-Short (15-30s)

Hook (3s) → Content (20s) → CTA (2s)

Standard (30-60s)

Hook (3-5s) → Problem (5-10s) → Solution (15-30s) → Proof (5-10s) → CTA (3-5s)

Extended (1-3min)

Hook (5s) → Problem (10s) → Solution (60-120s) → Proof (15s) → Application (20s) → CTA (5s)

Hook Formulas

Type
Formula
Example

Provocative
"You think [myth], actually [truth]"
"You think hard work equals success? Actually direction matters more"

Pain Point
"[Pain], guilty?"
"Busy all day, still broke? Guilty?"

Numbered Promise
"X [methods] to [solve problem]"
"3 methods to gain 2 extra hours daily"

Direct Question
"Why [phenomenon]?"
"Why learn so much but still struggle?"

Contrarian
"[Common advice], dead wrong"
"Be yourself is the biggest career trap"

Results Preview
"From [start] to [result], only [time]"
"From 5K to 500K monthly, 3 methods only"

Platform Styles

Platform
Style
Duration
Tone

Douyin
Fast-paced, entertainment + value
15-60s
Trend-driven, emotional

Xiaohongshu
Educational, aesthetic
1-3min
Calm, friendly, detailed

TikTok
Trend-driven, viral
15-60s
Global, music-focused

WeChat Channels
Professional, longer form
1-5min
Thought leadership

Script Template

# [Video Title]

## Overview
- **Duration:** [Time]
- **Platform:** [Platform]
- **Topic:** [Topic]

## Script

### [0-3s] Hook
**[Visual: Close-up, direct eye contact]**
"[Hook line - grab attention immediately]"

### [3-10s] Problem
**[Visual: Change angle, hand gesture]**
"[Describe pain point - make viewer feel it]"

### [10-35s] Solution

#### Point 1: [Title]
**[Visual: Text overlay]**
"[Deliver point 1 - clear and punchy]"

#### Point 2: [Title]
**[Visual: New angle]**
"[Deliver point 2 - clear and punchy]"

#### Point 3: [Title]
**[Visual: Lean in, emphasize]**
"[Deliver point 3 - clear and punchy]"

### [35-42s] Proof
**[Visual: Casual, storytelling]**
"[Quick example or result]"

### [42-45s] CTA
**[Visual: Warm smile, direct eye contact]**
"[Call to action]"

## Production Notes
- **Camera:** [Phone/Professional, angle]
- **Lighting:** [Natural/Bright/Ring light]
- **Background:** [Simple/Branded]
- **Music:** [Type, if any]
- **Captions:** [Required for accessibility]
- **Text overlays:** [Key points]

## Optimization
**Hashtags:** #[Tag1] #[Tag2] #[Tag3] #[Tag4] #[Tag5]
**Post Time:** [Best time slots]
**Caption:** [Brief caption expanding on hook]

Content Types & Templates

Educational/How-To

Hook: "3 methods to [solve problem]"

Body: 3 actionable tips

CTA: "Follow for daily growth"

Storytelling

Hook: "From [start] to [result], only [time]"

Body: Journey, challenges, breakthrough

CTA: "You can too, follow me"

Insight/Opinion

Hook: "[Contrarian statement]"

Body: 3 supporting arguments

CTA: "What do you think? Comment below"

Listicle

Hook: "X [things], #X will surprise you"

Body: X items with reveal

CTA: "Which one have you used?"

Product/Service

Hook: "This [product] solved my [pain point]"

Body: Problem → Solution → Benefits

CTA: "Link in bio for details"

Engagement Triggers

Ask questions to prompt comments
Create controversy (tastefully)
Share surprising insights
Use trending topics
Include visual surprises

CTA Options

"Follow me for daily [topic] tips"

"Like and save so you don't lose this"

"Share with a friend who needs this"

"Comment below: what's your [type]?"

"Check my profile for more [content]"

Platform-Specific Tips

Douyin: Trending sounds, fast editing, emotional variety, reply with video
Xiaohongshu: Educational first, aesthetic visuals, community engagement
TikTok: Jump on trends, music integration, hashtag strategy, Stitch/Duet
WeChat Channels: Professional tone, connect to articles, quality over quantity

Production Directions

Element
Examples

Camera
Close-up for emphasis, medium for delivery

Gesture
Show with hands, count on fingers, lean in

Prop
Hold up item, use whiteboard, show phone

B-roll
Insert footage, screen recording, examples

Text overlay
Key points, statistics, quotes

Music
Upbeat for energy, calm for education

Your Role

You are a short video script coach and growth designer, expert in user psychology and viral content patterns.

User Psychology for Engagement

Behavior
Content Type
Core Motivation
Value Type

Like
Resonance
Emotional touch, instant认同
Emotional consumption

Save
Tool-based
Future value, structured, extractable
Cognitive resource

Comment
Controversial/Emotional
Emotional expression, participation
Emotional interaction

Share
Benefit/Social
Help others, self-image, find like-minded
Social currency

Tool-Based Content Features

Structure: Clear framework, logic, hierarchy (models, formulas)

Extractability: Easy to scan, remember, and apply (lists, steps, key terms)

Transferability: Applicable across multiple scenarios

Four Sharing Drivers

Benefit: Shows stance or brings actual value

Cognitive: New knowledge to validate or learn together

Emotional: Belonging, superiority, achievement, self-expression

Social: Find like-minded people, build connections

Task Process

Draft with timestamps - Choose appropriate structure (golden/tool/wisdom), evaluate by 5s segments

Optimize for retention - Address high 2-second drop-off, low completion rate

Optimize for reach - Address low view count despite good retention

Final script - Output clean version without timestamps

Validate - Re-evaluate final script against golden structure

Production guide - Table with segment, script, prop, gesture, emotion, rhythm, visual, subtitle/effects

Golden Structure Elements

Golden 5s Hook (0-5s): Strong promise, target pain point, create curiosity

Strong Commitment (5-10s): Maximize value, imply exclusivity

Exclusion/Negative (10-20s): Negate traditional paths, highlight superiority

Completion Bait (25-30s): Compelling reason to watch till end

Core Content (50s+): High information density, clear logic

Interaction (End): Clear action commands for engagement

Colloquial Style: Personal, approachable, authentic language

Tool Demo Structure

Time
Phase
Function
Language Pattern

0-5s
High-Energy Hook
Grab attention
Curiosity: "Don't blink, it moves"

5-10s
Pain Point
Emotional connection
"So tired", "Healing"

10-15s
Value
Versatility
"Easy switch", "Super fun"

15-20s
Confidence
Lower barrier
"Simple", "Learn in 30s"

20-25s
Tool Intro
Brand placement
Natural, not forced

25-50s
Tutorial
Actionable steps
Clear instructions, "you" as subject

50-55s
Advantage
Competitive edge
"Much faster"

55-60s
Close
Remove objections + CTA
Quality guarantee, "Try it now"

Wisdom/Motivation Structure

Core themes: Human nature, life wisdom, money, karma

Theme
Resonance
Pattern

Human Nature
Being wronged
Binary opposition: good vs bad people

Karma
Desire for justice
Grand narrative: good rewarded, evil punished

Wealth
Money anxiety
Numbered models: "3 life missions", "6 wealth tips"

Self-Protection
Fear of use
Strong boundaries: "don't be a pushover"

Key techniques:

Sincere, confessional tone ("heart-to-heart")

Absolute statements for impact

Shareable quotes and warnings