instagram-account-research

SKILL.md

Instagram Account Research

Follow shared public skill rules in:

postplus-shared public skill rules

Use this skill when the user wants to:

evaluate creators or KOL/KOC candidates

compare competitor Instagram accounts

inspect a brand account's profile, output, and rough momentum

build a shortlist of accounts worth deeper content analysis

Do not use this as the default first pass for open-ended creator discovery when the user cares about follower bands, topical fit, or audience fit inferred from actual content. In those cases, route to skills/20-research/instagram-creator-discovery/SKILL.md first.

Read these references before implementation:

skills/20-research/instagram-references/actor-selection.md

skills/20-research/instagram-references/normalized-schema.md

skills/20-research/instagram-references/tool-contracts.md

Primary Hosted Collection Keys

instagram-profiles

instagram-posts

Recommended Workflow

collect a profile snapshot for each username

decide which accounts deserve post collection from the profile results

collect a small recent-post sample for shortlisted accounts only

normalize profile and post outputs

rank accounts by audience size, engagement proxy, posting cadence, and relevance

return a shortlist plus account notes

Run profile and post collection serially as one serial queue. Do not start
instagram-profiles and instagram-posts in parallel, even if the user asks
for both account profiles and recent content. Use the profile result to narrow
the post batch before starting post collection. If a request would require a
broad profile pass plus a broad post pass, stop before collection and ask the
user to narrow the handle list or research theme.

Cost Discipline

Start with:

5-15 usernames

6-12 recent posts per account

Do not start with broad market scraping.

Public Skill Execution Contract

keep shortlist briefs, actor inputs, raw datasets, normalized datasets, and
ranking caches under <work-folder>/.postplus/instagram-account/

keep only final user-facing summaries or shortlist exports outside
.postplus/

compile the request into a small username or URL batch before the expensive
collection step

if PostPlus Cloud service is unavailable, unauthorized, or returns a stable
network error, stop immediately instead of switching to ad hoc shell glue

Good Output

Return:

account snapshot table

shortlist of strongest accounts

likely creator / brand / store / meme-page type

posting cadence estimate

top recent content patterns

risks:

inflated audience with weak engagement

inactive posting

weak topical fit

Handoff

Escalate to instagram-creator-discovery when:

the user does not already have a handle list

the user wants niche creators rather than known accounts

the user wants content-first search

Escalate to instagram-content-benchmark when:

the user wants to understand which specific posts or reels work

the user wants reusable hook or format patterns

Escalate to instagram-audience-voice when:

the user wants comment-driven pain points or objections