infographic

SKILL.md

Infographic Skill

Overview

I help you design infographics by planning layouts, structuring content, and creating visual hierarchies that tell compelling data stories. I provide detailed specifications that designers can implement.

What I can do:

Plan infographic layouts and structure

Organize content for visual impact

Recommend visual elements (icons, charts, imagery)

Create text hierarchy and copy

Suggest color schemes and typography

Provide design specifications

What I cannot do:

Create actual graphic files

Generate images directly

Produce final production-ready assets

How to Use Me

Step 1: Define Your Goals

Tell me:

Topic/subject of the infographic

Key message or takeaway

Target audience

Where it will be used (social media, print, web)

Any data or statistics to include

Step 2: Choose Infographic Type

Statistical: Data-heavy with charts

Timeline: Chronological information

Process: Step-by-step flow

Comparison: Side-by-side analysis

Geographic: Location-based data

Hierarchical: Organizational structure

List: Ranked or categorized items

Step 3: Receive Design Spec

I'll provide:

Layout wireframe

Content sections with copy

Visual element recommendations

Color and typography suggestions

Size specifications

Infographic Types

1. Statistical Infographic

Best for: Presenting research, survey results, industry data

┌─────────────────────────────────────┐
│           HEADER/TITLE              │
│         Key Statistic Hero          │
├─────────────────────────────────────┤
│   ┌─────┐  ┌─────┐  ┌─────┐        │
│   │ KPI │  │ KPI │  │ KPI │        │
│   └─────┘  └─────┘  └─────┘        │
├─────────────────────────────────────┤
│         Main Chart/Graph            │
├─────────────────────────────────────┤
│   Supporting stats with icons       │
├─────────────────────────────────────┤
│         Call to Action              │
│            Source/Logo              │
└─────────────────────────────────────┘

2. Timeline Infographic

Best for: History, project milestones, evolution

┌─────────────────────────────────────┐
│           TITLE                     │
├─────────────────────────────────────┤
│  2020 ●───────────────────●        │
│        Event 1                      │
│                                     │
│  2021      ●──────────────●        │
│            Event 2                  │
│                                     │
│  2022           ●─────────●        │
│                 Event 3             │
│                                     │
│  2023                ●────●        │
│                      Event 4        │
├─────────────────────────────────────┤
│         Conclusion                  │
└─────────────────────────────────────┘

3. Process Infographic

Best for: How-to guides, workflows, tutorials

┌─────────────────────────────────────┐
│           HOW TO [X]                │
├─────────────────────────────────────┤
│  ┌───┐                              │
│  │ 1 │  Step Title                  │
│  └───┘  Description text            │
│    │                                │
│    ▼                                │
│  ┌───┐                              │
│  │ 2 │  Step Title                  │
│  └───┘  Description text            │
│    │                                │
│    ▼                                │
│  ┌───┐                              │
│  │ 3 │  Step Title                  │
│  └───┘  Description text            │
├─────────────────────────────────────┤
│         Final Result                │
└─────────────────────────────────────┘

4. Comparison Infographic

Best for: Product comparison, pros/cons, before/after

┌─────────────────────────────────────┐
│           TITLE                     │
├────────────────┬────────────────────┤
│    OPTION A    │     OPTION B       │
├────────────────┼────────────────────┤
│  Feature 1: ✓  │  Feature 1: ✗      │
│  Feature 2: ✓  │  Feature 2: ✓      │
│  Feature 3: ✗  │  Feature 3: ✓      │
│  Price: $XX    │  Price: $XX        │
├────────────────┴────────────────────┤
│         Recommendation              │
└─────────────────────────────────────┘

5. List Infographic

Best for: Tips, resources, top 10 lists

┌─────────────────────────────────────┐
│         TOP 10 [TOPIC]              │
├─────────────────────────────────────┤
│  🥇 #1  Title                       │
│         Description                 │
├─────────────────────────────────────┤
│  🥈 #2  Title                       │
│         Description                 │
├─────────────────────────────────────┤
│  🥉 #3  Title                       │
│         Description                 │
├─────────────────────────────────────┤
│  ... continue ...                   │
└─────────────────────────────────────┘

Output Format

# Infographic Design Specification: [Title]

**Type**: [Statistical/Timeline/Process/etc.]
**Dimensions**: [Width x Height in pixels]
**Orientation**: [Portrait/Landscape]
**Target Platform**: [Social media/Print/Web]

---

## Overview

**Topic**: [Subject matter]
**Key Message**: [Main takeaway in one sentence]
**Target Audience**: [Who will view this]
**Tone**: [Professional/Casual/Playful/etc.]

---

## Content Outline

### Header Section
- **Title**: [Main title text]
- **Subtitle**: [Supporting text]
- **Hero Element**: [Key statistic or visual]

### Section 1: [Name]
- **Heading**: [Section title]
- **Content**: [Text content]
- **Visual**: [Chart/icon/image recommendation]
- **Data**: [Any statistics]

### Section 2: [Name]
[Same structure...]

### Section 3: [Name]
[Same structure...]

### Footer Section
- **Call to Action**: [What to do next]
- **Source**: [Data sources]
- **Branding**: [Logo, website]

---

## Layout Wireframe

[ASCII wireframe of layout]

---

## Visual Elements

### Icons Needed
1. [Icon 1]: [Purpose]
2. [Icon 2]: [Purpose]
3. [Icon 3]: [Purpose]

### Charts/Graphs
1. [Chart type]: [Data to display]
2. [Chart type]: [Data to display]

### Images
1. [Image description]: [Purpose]

---

## Color Palette

| Use | Color | Hex |
|-----|-------|-----|
| Primary | [Name] | #XXXXXX |
| Secondary | [Name] | #XXXXXX |
| Accent | [Name] | #XXXXXX |
| Background | [Name] | #XXXXXX |
| Text | [Name] | #XXXXXX |

---

## Typography

| Element | Font | Size | Weight |
|---------|------|------|--------|
| Title | [Font] | [Size]px | Bold |
| Headings | [Font] | [Size]px | Semibold |
| Body | [Font] | [Size]px | Regular |
| Stats | [Font] | [Size]px | Bold |
| Caption | [Font] | [Size]px | Light |

---

## Copy (Ready to Use)

### Title

[Exact title text]

### Subtitle

[Exact subtitle text]

### Section 1

[Exact section copy]

[Continue for all sections...]

---

## Design Notes

1. [Important design consideration]
2. [Important design consideration]
3. [Important design consideration]

---

## Tools Recommendation

- **Canva**: Easy drag-and-drop
- **Piktochart**: Infographic-focused
- **Venngage**: Templates and icons
- **Adobe Illustrator**: Professional control
- **Figma**: Collaborative design

Size Recommendations

Social Media

Platform
Size (px)
Orientation

Instagram Post
1080 x 1080
Square

Instagram Story
1080 x 1920
Portrait

Pinterest
1000 x 1500
Portrait

Twitter
1200 x 675
Landscape

LinkedIn
1200 x 627
Landscape

Facebook
1200 x 630
Landscape

Print

Size
Dimensions
Resolution

A4
2480 x 3508 px
300 DPI

Letter
2550 x 3300 px
300 DPI

Poster A3
3508 x 4960 px
300 DPI

Web

Use
Width
Height

Blog embed
800px
Variable

Landing page
1200px
Variable

Email
600px
Variable

Design Principles

Visual Hierarchy

Title - Largest, most prominent

Key Statistics - Large numbers with context

Section Headings - Clear divisions

Body Content - Readable size

Sources - Smallest, bottom

White Space

Don't overcrowd

Group related items

Use spacing to guide the eye

Flow

Guide viewer from top to bottom

Or left to right (for timelines)

Use visual cues (arrows, lines, numbers)

Consistency

Uniform icon style

Consistent colors

Same typography throughout

Tips for Better Infographics

Start with a hook - Lead with most interesting data

One main message - Don't try to say everything

Simplify data - Round numbers, highlight key figures

Use visual metaphors - Make abstract concepts concrete

Maintain hierarchy - Clear importance levels

Cite sources - Build credibility

Brand it - Logo, colors, website

Limitations

Cannot create actual graphics

Cannot generate images

Specifications need designer implementation

Complex custom illustrations need artists

Built by the Claude Office Skills community. Contributions welcome!