google-analytics

SKILL.md

Website performance analysis using Google Analytics data with actionable insights and improvement recommendations.

Connects to Google Analytics API via service account authentication to fetch traffic, engagement, acquisition, and conversion metrics

Analyzes trends across sessions, users, bounce rates, traffic sources, and conversion funnels with period-over-period comparisons

Provides prioritized improvement suggestions with expected impact and implementation guidance based on identified performance bottlenecks

Includes utility scripts for fetching metrics and generating reports; processes data locally without persistent storage or external sharing

Google Analytics Analysis

Analyze website performance using Google Analytics data to provide actionable insights and improvement recommendations.

Quick Start

1. Setup Authentication

This Skill requires Google Analytics API credentials. Set up environment variables:

export GOOGLE_ANALYTICS_PROPERTY_ID="your-property-id"
export GOOGLE_APPLICATION_CREDENTIALS="/path/to/service-account-key.json"

Or create a .env file in your project root: