data-manager-api-audience-ingestion

SKILL.md

Data Manager API Audience Ingestion

Implementation Workflow

Prerequisites

Authentication & Library Installation: If you need to set up access to
the Data Manager API or install the client and utility libraries, refer to
the data-manager-api-setup skill.

Audience Creation (if needed): If the user does not have an existing
audience or needs to create a new one, use the
Create an Audience reference. This step
provides the product_destination_id needed for the ingestion or removal
requests.

Step 1: Identify Use Case & Read Documentation

Determine Destination Account Type: [CRITICAL] If it's not clear where
the data is being sent (e.g., Google Ads, Display & Video 360, etc.), STOP
and CLARIFY with the user BEFORE generating any code. Do not assume Google
Ads by default. This maps to the account_type field of the
operating_account in the Destination.

Read the implementation guide: Read the relevant guide for your
destination and use case. Do this before answering questions or writing code
because each destination has unique payload structures, consent rules, and
required fields.

Destination
Audience Type
Accepted Data Types
Upload Guide
Remove All/Replace All Guide

Google Ads
Customer Match
composite_data.user_data (contact info), mobile_data (device IDs), user_id_data (user IDs)
Upload Data
Remove All/Replace All

Display & Video 360 (DV360)
Customer Match
composite_data.user_data (contact info), mobile_data (device IDs)
Upload Data
Remove All/Replace All

Step 2: Retrieve Code Sample

[!IMPORTANT] If writing or updating an ingestion script, ALWAYS retrieve the
relevant code sample to use as a reference:

Language
Sample

Python
ingest_audience_members.py

Java
IngestAudienceMembers.java

PHP
ingest_audience_members.php

Node
ingest_audience_members.ts

.NET
IngestAudienceMembers.cs

Step 3: Retrieve Migration Guides

[!IMPORTANT] If refactoring code to upgrade from another Google API, ALWAYS
extract the full contents of the relevant field mapping guide.

Google Ads

Google Ads API Customer Match: Google Ads API to Customer Match
Migration Field
Mappings

Display & Video 360

Display & Video 360 API Customer Match: Display & Video 360 API to
Customer Match Migration Field
Mappings

Step 4: Implementation

Implement the ingestion logic using the following checkpoints:

 Initialize Client: Instantiate the Data Manager client
(IngestionServiceClient).

 Define Destinations: Build the Destination object using the
product_destination_id and the appropriate account configurations:
operating_account (target account receiving data), login_account (if
authenticating using a manager account or a data partner account), and
linked_account (if you're a data partner accessing the account via a
partner link to a manager account). STRONGLY RECOMMENDED: Refer to the
Configure destinations and headers
guide for more details on configuring destinations.

 Format User Data: If sending an IngestAudienceMembersRequest or
RemoveAudienceMembersRequest, refer to Formatting User
Data to properly normalize and hash user identifiers using
the utility library.

 Construct Payload: Build the appropriate request payload based on
the operation:

Add: IngestAudienceMembersRequest

Remove: RemoveAudienceMembersRequest

Remove All: RemoveAllAudienceMembersRequest

 Support Validation: Support sending the validate_only boolean
option on the payload to allow developers to validate schemas without
actually applying changes.

 Send Request: Execute the appropriate method and record the returned
request_id for later diagnostics:

Add: ingest_audience_members

Remove: remove_audience_members

Remove All: remove_all_audience_members

 Check for Ingestion Warnings: If any non-required field had a
validation failure, the response from ingest_audience_members will also
include field_warnings, a list of FieldWarning objects detailing the
issues.

 Retrieve Request Status: Check the status of the ingestion request
using diagnostics. Since request processing is asynchronous, a successful
response (HTTP 200 OK returning a request_id) only indicates the payload
was received. To check if the records actually succeeded, partially
succeeded, or failed to process, query client.retrieve_request_status
using the request_id. Skipping this step is a common user mistake.

Critical Gotchas

If sending hashed user identifiers in user_data for
ingest_audience_members or remove_audience_members, you must set the
encoding field on the IngestAudienceMembersRequest to HEX or BASE64.

If uploading to a Customer Match audience, the terms_of_service field is
required on the IngestAudienceMembersRequest to indicate the user has
accepted the policies.

Only set the address field on UserIdentifier if all required fields
(postal_code, family_name, given_name, region_code) are present;
incomplete address fields will cause the API request to fail.

product_destination_id must be a numeric string. It is NOT a resource
name.

The enum values for ConsentStatus are CONSENT_GRANTED and
CONSENT_DENIED. Do not use the values GRANTED and DENIED.

Field names on UserIdentifier are email_address and phone_number. Do
not use the Google Ads API field names hashed_email and
hashed_phone_number.

Do not call the diagnostics endpoint (retrieve_request_status) if
validate_only is set to true.

Error Handling & Troubleshooting

Inspecting Error Payloads & Ingestion Warnings

[!IMPORTANT]
Refer to Understand API Errors
for a detailed guide on how to understand the structure of errors and warnings
returned by the API.

Retrieving Request Status (Diagnostics)

Periodically poll for status using exponential backoff, starting at least 30
minutes after sending the request.

Call client.retrieve_request_status using
RetrieveRequestStatusRequest(request_id=...).

Loop through request_status_per_destination in the response to inspect
each target's request_status.

If processing is complete and request_status is SUCCESS,
PARTIAL_SUCCESS, or FAILED, inspect diagnostic values:

Audience Status: Check the status specific to your request:

Ingest: Check the data-type-specific status nested under
audience_members_ingestion_status (e.g.,
composite_data_ingestion_status).

Remove Individual Members: Check the data-type-specific status
nested under audience_members_removal_status (e.g.,
composite_data_removal_status).

Remove All Members: There are no nested status fields or record
counts available to check for this request type.

Record Count: If applicable (ingest or remove individual
members), check record_count (nested inside the data-type-specific
status object) which includes both success and failure.

Identifier Counts: If applicable (ingest or remove individual
members), check the data-type-specific count field nested inside the
status object (e.g., data_type_counts if uploading or removing
composite data, or mobile_id_count if uploading or removing
mobile IDs). Refer to the Diagnostics
Guide
for other count fields.

Match Rate Range: For uploads of user_data and
composite_data, check upload_match_rate_range nested inside the
status object.

Error Details: If status is FAILED or PARTIAL_SUCCESS, inspect
each error's reason and record_count under
error_info.error_counts.

Warning Details: Inspect each warning's reason and record_count
under warning_info.warning_counts (even if the destination status is
SUCCESS).

API Reference

Send audience members guide

REST API Reference: Ingest

REST API Reference: Remove

REST API Reference: Remove All