Use when the user asks to "find content gaps"; maps competitor topics, missing keywords, and editorial calendar opportunities. 内容缺口/选题规划
Content Gap Analysis Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first. Quick Start Find content gaps between my site [URL] and [competitor URLs] What content am I missing compared to my top 3 competitors? Skill Contract Expected output: a prioritized gap brief plus the standard handoff summary for memory/research/. Reads: goals, market inputs, tool data, and prior strategy from CLAUDE.md and the shared State Model when available. Writes: a user-facing analysis and reusable summary. Promotes: durable keyword priorities, competitor facts, and pending strategy decisions to memory/hot-cache.md, memory/open-loops.md, and memory/research/. Primary next skill: seo-content-writer when the prioritized gap list is approved. Handoff Summary Emit the standard shape from skill-contract.md §Handoff Summary Format. Data Sources Optional integrations: ~~SEO tool, ~~search console, ~~analytics, ~~AI monitor. Without tools, ask for site URL, content inventory, competitor URLs, and business goals. See CONNECTORS.md. Instructions When a user requests content gap analysis: Define Analysis Scope — confirm your site, competitors, topic focus, content types, audience, and business goals. Audit Your Existing Content — map indexed pages, content types, topic clusters, winners, and weaknesses. Analyze Competitor Content — compare content volume, traffic, type mix, topic coverage, and unique assets. Identify Keyword Gaps — group gaps into High Priority, Quick Wins, and Long-term based on volume, difficulty, and relevance. Map Topic Gaps — compare topic-cluster coverage and recommend pillar / cluster approaches for missing themes. Identify Content Format Gaps — compare guides, tutorials, comparisons, case studies, tools, templates, video, and research. Analyze GEO / AI Gaps — identify missing Q&A, definition, and comparison content that competitors get cited for. Map to Audience Journey — compare Awareness, Consideration, Decision, and Retention coverage. Prioritize and Create Action Plan — deliver an Executive Summary, Prioritized Gap List (Quick Wins / Strategic Builds / Long-term), Content Calendar, and Success Metrics. Reference: See references/analysis-templates.md for the compact templates used in each step. Example See references/example-report.md for a full SaaS marketing sample. Advanced Analysis Competitive Cluster Comparison Compare our topic cluster coverage for [topic] vs top 5 competitors Temporal Gap Analysis What content have competitors published in the last 6 months that we haven't covered? Intent-Based Gaps Find gaps in our [commercial/informational] intent content Tips for Success Focus on actionable gaps, respect execution constraints, and include GEO opportunities instead of only traditional search gaps. Save Results After delivering, offer to save memory/research/content-gap-analysis/YYYY-MM-DD-<topic>.md and promote durable conclusions to memory/hot-cache.md. Reference Materials Analysis Templates — Gap-analysis templates Gap Analysis Frameworks — Audit and prioritization frameworks Example Report — Worked sample Next Best Skill Primary: seo-content-writer.
don't have the plugin yet? install it then click "run inline in claude" again.