competitive-battlecard

SKILL.md

Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

Research the competitor (use web search):

Current product offerings and features

Pricing tiers and model

Target market and positioning

Recent product launches or changes

Known strengths and weaknesses

Customer reviews and sentiment (G2, Capterra, Reddit)

Create the battlecard with these sections:

Company Overview

Founded, HQ, funding/revenue (if public)

Target market and ICP

Positioning in one sentence

Quick Comparison

Capability
Us
Them
Winner

[Feature area 1]
[Our approach]
[Their approach]
[Us/Them/Tie]

[Feature area 2]
...
...
...

Pricing
...
...
...

Support
...
...
...

Where We Win

[Advantage 1]: [Proof point or customer quote]

[Advantage 2]: [Specific capability they lack]

[Advantage 3]: [Better approach with reasoning]

Where They Win

[Their strength 1]: [Our counter-positioning]

[Their strength 2]: [How we mitigate this gap]

Common Objections & Responses

Prospect Says
Respond With

"Competitor X has [feature]"
"[Our alternative approach and why it's better for them]"

"They're cheaper"
"[Value framing: total cost of ownership, ROI, hidden costs]"

"They're more established"
"[Our advantages: speed, innovation, focus, support]"

Landmines to Plant

Questions to ask the prospect that highlight competitor weaknesses:

"How important is [area where we excel] to your team?"

"Have you evaluated [specific capability they lack]?"

Win/Loss Patterns

We tend to win when: [pattern]

We tend to lose when: [pattern]

Key differentiator in competitive deals: [what tips the scale]

Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.

Save as markdown. Format for easy printing or sharing in Notion/Confluence.

Further Reading

How to Design a Value Proposition Customers Can't Resist?