brand-voice

SKILL.md

Brand Voice

Build a durable voice profile from real source material, then use that profile everywhere instead of re-deriving style from scratch or defaulting to generic AI copy.

When to Activate

the user wants content or outreach in a specific voice

writing for X, LinkedIn, email, launch posts, threads, or product updates

adapting a known author's tone across channels

the existing content lane needs a reusable style system instead of one-off mimicry

Source Priority

Use the strongest real source set available, in this order:

recent original X posts and threads

articles, essays, memos, launch notes, or newsletters

real outbound emails or DMs that worked

product docs, changelogs, README framing, and site copy

Do not use generic platform exemplars as source material.

Collection Workflow

Gather 5 to 20 representative samples when available.

Prefer recent material over old material unless the user says the older writing is more canonical.

Separate "public launch voice" from "private working voice" if the source set clearly splits.

If live X access is available, use x-api to pull recent original posts before drafting.

If site copy matters, include the current ECC landing page and repo/plugin framing.

What to Extract

rhythm and sentence length

compression vs explanation

capitalization norms

parenthetical use

question frequency and purpose

how sharply claims are made

how often numbers, mechanisms, or receipts show up

how transitions work

what the author never does

Output Contract

Produce a reusable VOICE PROFILE block that downstream skills can consume directly. Use the schema in references/voice-profile-schema.md.

Keep the profile structured and short enough to reuse in session context. The point is not literary criticism. The point is operational reuse.

Affaan / ECC Defaults

If the user wants Affaan / ECC voice and live sources are thin, start here unless newer source material overrides it:

direct, compressed, concrete

specifics, mechanisms, receipts, and numbers beat adjectives

parentheticals are for qualification, narrowing, or over-clarification

capitalization is conventional unless there is a real reason to break it

questions are rare and should not be used as bait

tone can be sharp, blunt, skeptical, or dry

transitions should feel earned, not smoothed over

Hard Bans

Delete and rewrite any of these:

fake curiosity hooks

"not X, just Y"

"no fluff"

forced lowercase

LinkedIn thought-leader cadence

bait questions

"Excited to share"

generic founder-journey filler

corny parentheticals

Persistence Rules

Reuse the latest confirmed VOICE PROFILE across related tasks in the same session.

If the user asks for a durable artifact, save the profile in the requested workspace location or memory surface.

Do not create repo-tracked files that store personal voice fingerprints unless the user explicitly asks for that.

Downstream Use

Use this skill before or inside:

content-engine

crosspost

lead-intelligence

article or launch writing

cold or warm outbound across X, LinkedIn, and email

If another skill already has a partial voice capture section, this skill is the canonical source of truth.