brand-guidelines

SKILL.md

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

Dark: #141413 - Primary text and dark backgrounds

Light: #faf9f5 - Light backgrounds and text on dark

Mid Gray: #b0aea5 - Secondary elements

Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

Orange: #d97757 - Primary accent

Blue: #6a9bcc - Secondary accent

Green: #788c5d - Tertiary accent

Typography

Headings: Poppins (with Arial fallback)

Body Text: Lora (with Georgia fallback)

Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

Applies Poppins font to headings (24pt and larger)

Applies Lora font to body text

Automatically falls back to Arial/Georgia if custom fonts unavailable

Preserves readability across all systems

Text Styling

Headings (24pt+): Poppins font

Body text: Lora font

Smart color selection based on background

Preserves text hierarchy and formatting

Shape and Accent Colors

Non-text shapes use accent colors

Cycles through orange, blue, and green accents

Maintains visual interest while staying on-brand

Technical Details

Font Management

Uses system-installed Poppins and Lora fonts when available

Provides automatic fallback to Arial (headings) and Georgia (body)

No font installation required - works with existing system fonts

For best results, pre-install Poppins and Lora fonts in your environment

Color Application

Uses RGB color values for precise brand matching

Applied via python-pptx's RGBColor class

Maintains color fidelity across different systems