Discover and track emerging trends across Google Trends, Instagram, Facebook, YouTube, and TikTok to inform content strategy.
Trend Analysis
Discover and track emerging trends using Apify Actors to extract data from multiple platforms.
Prerequisites
(No need to check it upfront)
.env file with APIFY_TOKEN
Node.js 20.6+ (for native --env-file support)
mcpc CLI tool: npm install -g @apify/mcpc
Workflow
Copy this checklist and track progress:
Task Progress:
- [ ] Step 1: Identify trend type (select Actor)
- [ ] Step 2: Fetch Actor schema via mcpc
- [ ] Step 3: Ask user preferences (format, filename)
- [ ] Step 4: Run the analysis script
- [ ] Step 5: Summarize findings
Step 1: Identify Trend Type
Select the appropriate Actor based on research needs:
User Need
Actor ID
Best For
Search trends
apify/google-trends-scraper
Google Trends data
Hashtag tracking
apify/instagram-hashtag-scraper
Hashtag content
Hashtag metrics
apify/instagram-hashtag-stats
Performance stats
Visual trends
apify/instagram-post-scraper
Post analysis
Trending discovery
apify/instagram-search-scraper
Search trends
Comprehensive tracking
apify/instagram-scraper
Full data
API-based trends
apify/instagram-api-scraper
API access
Engagement trends
apify/export-instagram-comments-posts
Comment tracking
Product trends
apify/facebook-marketplace-scraper
Marketplace data
Visual analysis
apify/facebook-photos-scraper
Photo trends
Community trends
apify/facebook-groups-scraper
Group monitoring
YouTube Shorts
streamers/youtube-shorts-scraper
Short-form trends
YouTube hashtags
streamers/youtube-video-scraper-by-hashtag
Hashtag videos
TikTok hashtags
clockworks/tiktok-hashtag-scraper
Hashtag content
Trending sounds
clockworks/tiktok-sound-scraper
Audio trends
TikTok ads
clockworks/tiktok-ads-scraper
Ad trends
Discover page
clockworks/tiktok-discover-scraper
Discover trends
Explore trends
clockworks/tiktok-explore-scraper
Explore content
Trending content
clockworks/tiktok-trends-scraper
Viral content
Step 2: Fetch Actor Schema
Fetch the Actor's input schema and details dynamically using mcpc:
export $(grep APIFY_TOKEN .env | xargs) && mcpc --json mcp.apify.com --header "Authorization: Bearer $APIFY_TOKEN" tools-call fetch-actor-details actor:="ACTOR_ID" | jq -r ".content"
Replace ACTOR_ID with the selected Actor (e.g., apify/google-trends-scraper).
This returns:
Actor description and README
Required and optional input parameters
Output fields (if available)
Step 3: Ask User Preferences
Before running, ask:
Output format:
Quick answer - Display top few results in chat (no file saved)
CSV - Full export with all fields
JSON - Full export in JSON format
Number of results: Based on character of use case
Step 4: Run the Script
Quick answer (display in chat, no file):
node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
--actor "ACTOR_ID" \
--input 'JSON_INPUT'
CSV:
node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
--actor "ACTOR_ID" \
--input 'JSON_INPUT' \
--output YYYY-MM-DD_OUTPUT_FILE.csv \
--format csv
JSON:
node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
--actor "ACTOR_ID" \
--input 'JSON_INPUT' \
--output YYYY-MM-DD_OUTPUT_FILE.json \
--format json
Step 5: Summarize Findings
After completion, report:
Number of results found
File location and name
Key trend insights
Suggested next steps (deeper analysis, content opportunities)
Error Handling
APIFY_TOKEN not found - Ask user to create .env with APIFY_TOKEN=your_token
mcpc not found - Ask user to install npm install -g @apify/mcpc
Actor not found - Check Actor ID spelling
Run FAILED - Ask user to check Apify console link in error output
Timeout - Reduce input size or increase --timeoutdon't have the plugin yet? install it then click "run inline in claude" again.