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Automate Amazon seller operations including inventory, orders, pricing, and advertising management
Amazon Seller
Comprehensive skill for automating Amazon seller operations and FBA management.
Core Workflows
1. Seller Central Pipeline
AMAZON SELLER OPERATIONS:
┌─────────────────────────────────────────────────────────┐
│ LISTING MANAGEMENT │
│ Create → Optimize → Price → Inventory → Monitor │
└────────────────────────┬────────────────────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ ORDER FULFILLMENT │
│ FBA: Amazon handles │ FBM: Seller handles │
└────────────────────────┬────────────────────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ ADVERTISING (PPC) │
│ Sponsored Products │ Brands │ Display │
└────────────────────────┬────────────────────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ ANALYTICS & GROWTH │
│ Sales Reports │ Profit Analysis │ Market Research │
└─────────────────────────────────────────────────────────┘
2. Automation Triggers
automations:
- name: low_stock_alert
trigger:
metric: fba_inventory
condition: "< 14_days_supply"
actions:
- send_alert: slack
- create_shipment_plan
- reorder_from_supplier
- name: price_adjustment
trigger:
event: competitor_price_change
threshold: 5%
actions:
- recalculate_price
- update_listing
- log_change
- name: review_request
trigger:
event: order_delivered
delay: 7_days
actions:
- check_return_status
- send_review_request
Product Listing Management
Listing Optimization
listing_template:
title:
format: "{{brand}} {{product_name}} - {{key_feature}} | {{variant}}"
max_chars: 200
rules:
- capitalize_first_word
- no_promotional_phrases
- include_main_keywords
bullet_points:
count: 5
format: |
• {{benefit}} - {{feature_description}}
guidelines:
- Start with key benefit
- Include dimensions/specs
- Address common questions
- Use relevant keywords
description:
format: enhanced_brand_content # or basic_html
sections:
- brand_story
- key_features
- specifications
- usage_instructions
backend_keywords:
max_bytes: 250
strategy:
- Include misspellings
- Add synonyms
- No punctuation
- No repeated words
Keyword Research
keyword_strategy:
tools:
- helium10
- jungle_scout
- amazon_brand_analytics
categories:
primary_keywords:
- High search volume
- High relevance
- Moderate competition
secondary_keywords:
- Long-tail variations
- Question phrases
- Comparison keywords
backend_keywords:
- Misspellings
- Abbreviations
- Foreign translations
tracking:
monitor_rankings: daily
track_competitors: weekly
Inventory Management
FBA Inventory Planning
inventory_planning:
reorder_rules:
- sku: "PROD-001"
reorder_point: 30_days_supply
target_stock: 90_days_supply
lead_time: 21_days
min_order_qty: 500
storage_optimization:
aged_inventory:
threshold: 180_days
actions:
- create_removal_order
- run_promotion
- adjust_price
storage_fees:
monitor: monthly
optimize_for: Q4 # Holiday season
shipment_automation:
trigger: stock_below_reorder
workflow:
- calculate_quantity
- create_shipment_plan
- generate_labels
- notify_warehouse
Inventory Dashboard
FBA INVENTORY STATUS
═══════════════════════════════════════
OVERVIEW:
Total SKUs: 245
In Stock: 198
Low Stock: 32
Out of Stock: 15
INVENTORY HEALTH:
Healthy ██████████████░░ 78%
Excess ████░░░░░░░░░░░░ 12%
Stranded ██░░░░░░░░░░░░░░ 6%
Aged (180+ days) █░░░░░░░░░░░░░░░ 4%
TOP SELLERS (Days of Supply):
┌──────────────────┬───────────┬──────────┐
│ Product │ Stock │ Days │
├──────────────────┼───────────┼──────────┤
│ Widget Pro │ 1,245 │ 28 ⚠️ │
│ Gadget Plus │ 856 │ 45 ✓ │
│ Accessory Kit │ 2,340 │ 120 📈 │
└──────────────────┴───────────┴──────────┘
RECOMMENDED ACTIONS:
• Reorder Widget Pro (28 days supply)
• Create removal for excess Accessory Kit
• Investigate 15 stranded SKUs
Pricing Strategy
Dynamic Pricing
pricing_rules:
- name: compete_for_buy_box
conditions:
- has_buy_box: false
- competitor_price: "<= my_price"
action:
adjust: match_lowest - $0.01
floor: min_profit_price
- name: demand_based
conditions:
- sales_velocity: "> 2x_average"
- stock_level: "> 60_days"
action:
adjust: "+5%"
ceiling: max_price
- name: clearance
conditions:
- stock_age: "> 150_days"
- sales_velocity: "< 0.5x_average"
action:
adjust: "-15%"
floor: cost + fees
Profit Calculator
profit_calculation:
revenue:
- sale_price
- shipping_credit
costs:
- product_cost
- shipping_to_fba
- fba_fulfillment_fee
- referral_fee
- storage_fee
- advertising_cost
formula: |
Profit = Sale Price
- Product Cost
- FBA Fee (size-based)
- Referral Fee (15% typical)
- Storage Fee (monthly)
- Inbound Shipping
- PPC Cost (ACoS-based)
example:
sale_price: $29.99
product_cost: $8.00
fba_fee: $4.75
referral_fee: $4.50
storage_fee: $0.25
shipping: $1.50
ppc_cost: $2.00
profit: $8.99 (30% margin)
Advertising (PPC)
Campaign Structure
ppc_structure:
sponsored_products:
auto_campaigns:
- name: "{{product}}_Auto_Research"
targeting: auto
budget: $20/day
purpose: keyword_discovery
manual_campaigns:
- name: "{{product}}_Exact"
match_type: exact
keywords: top_performers
budget: $50/day
- name: "{{product}}_Phrase"
match_type: phrase
keywords: mid_performers
budget: $30/day
- name: "{{product}}_Broad"
match_type: broad
keywords: discovery
budget: $20/day
bid_optimization:
target_acos: 25%
rules:
- condition: "acos < 20%"
action: "increase_bid_10%"
- condition: "acos > 35%"
action: "decrease_bid_15%"
- condition: "no_sales_7_days"
action: "pause_keyword"
PPC Dashboard
PPC PERFORMANCE - LAST 30 DAYS
═══════════════════════════════════════
OVERVIEW:
Spend: $4,523
Sales: $18,750
ACoS: 24.1%
TACoS: 8.2%
Orders: 625
BY CAMPAIGN TYPE:
Sponsored Products ████████████████ $3,200
Sponsored Brands ████░░░░░░░░░░░░ $823
Sponsored Display ██░░░░░░░░░░░░░░ $500
TOP KEYWORDS:
┌────────────────────┬────────┬───────┬──────┐
│ Keyword │ Spend │ Sales │ ACoS │
├────────────────────┼────────┼───────┼──────┤
│ wireless charger │ $450 │ $2,100│ 21% │
│ fast charging pad │ $320 │ $1,450│ 22% │
│ phone charger │ $280 │ $980 │ 29% │
└────────────────────┴────────┴───────┴──────┘
RECOMMENDATIONS:
• Increase bid on "wireless charger" (+15%)
• Add negative: "car charger" (0 conversions)
• Test new keyword: "qi charger" (competitor)
Order Management
Order Processing
order_workflows:
fba_orders:
# Amazon handles fulfillment
automation:
- monitor_returns
- respond_to_messages
- request_reviews
fbm_orders:
# Seller handles fulfillment
workflow:
- receive_order
- pick_pack
- generate_label
- ship_order
- confirm_shipment
- upload_tracking
multi_channel:
# FBA for non-Amazon orders
sources:
- shopify
- ebay
- website
action: create_mcf_order
Customer Communication
messaging_automation:
order_shipped:
delay: immediate
template: |
Hi {{buyer_name}},
Your order has shipped! Here's your tracking: {{tracking}}
Estimated delivery: {{delivery_date}}
Thank you for your purchase!
review_request:
delay: 7_days_after_delivery
conditions:
- no_return_requested
- no_negative_feedback
template: seller_central_request_review
Analytics & Reporting
Sales Dashboard
SALES PERFORMANCE - THIS MONTH
═══════════════════════════════════════
Revenue: $45,230 (+12% MoM)
Units: 1,892 (+8% MoM)
Orders: 1,654 (+10% MoM)
PROFIT BREAKDOWN:
Gross Revenue $45,230
- Product Cost $15,200 (33.6%)
- Amazon Fees $12,450 (27.5%)
- Advertising $3,680 (8.1%)
= Net Profit $13,900 (30.7%)
BY PRODUCT:
Widget Pro ████████████░░░░ $18,500
Gadget Plus ████████░░░░░░░░ $12,300
Accessory ██████░░░░░░░░░░ $8,430
Bundle ████░░░░░░░░░░░░ $6,000
BUY BOX %:
Widget Pro ████████████████ 95%
Gadget Plus ██████████████░░ 88%
Accessory ████████████░░░░ 78%
API Integration
SP-API Examples
# List Orders
orders = sp_api.orders.get_orders(
MarketplaceIds=["ATVPDKIKX0DER"],
CreatedAfter="2024-01-01T00:00:00Z",
OrderStatuses=["Unshipped", "PartiallyShipped"]
)
# Update Inventory
sp_api.fba_inventory.create_inbound_shipment_plan(
ShipFromAddress=warehouse_address,
InboundShipmentPlanRequestItems=[
{
"SellerSKU": "PROD-001",
"Quantity": 500
}
]
)
# Get Product Fees
fees = sp_api.products.get_my_fees_estimate_for_sku(
SellerSKU="PROD-001",
MarketplaceId="ATVPDKIKX0DER",
PriceToEstimateFees={"ListingPrice": {"Amount": 29.99}}
)
Best Practices
Optimize Listings: Keywords, images, A+ content
Monitor Buy Box: Maintain competitive pricing
Manage Inventory: Avoid stockouts and excess
Control ACoS: Optimize PPC efficiency
Respond Quickly: 24-hour message response
Track Metrics: Daily sales and profit review
Plan for Seasons: Q4 inventory prep
Stay Compliant: Follow Amazon policiesdon't have the plugin yet? install it then click "run inline in claude" again.